Lisa Cords Photo of Casey Masterson Client Engagement Manager
Lisa Cords, Client Engagement Manager lcords@paradigm-md.com Link My passion in life is to use my education, background and skill set to solve problems wherever I see a gap. In 2009, that passion took on a whole new meaning when I adopted my daughter, who was born with a life-threatening heart defect. At that time, there was [...]
Skip links

Lisa Cords

Lisa Cords Lisa Cords Lisa Cords Paradigm Marketing and Design

Marketing Tips, Insights, and Trends

Author: Kacey Waleski Category: Date: March 10, 2021

Paradigm Marketing and Design

Lisa Cords, Client Engagement Manager

lcords@paradigm-md.com Link

My passion in life is to use my education, background and skill set to solve problems wherever I see a gap. In 2009, that passion took on a whole new meaning when I adopted my daughter, who was born with a life-threatening heart defect. At that time, there was no product on the market that could alert others of a newborn’s medical condition in the event of an emergency. So, I created my own—and with that, I founded MediKids.

Over the past decade, I grew MediKids from a one-product start-up to an established business that provides safe medical identification options for infants and toddlers. During that time, I also fed my passion for non-profit work when I led a local foundation through a rebrand, streamlined its marketing strategy and implemented a digital marketing program to help them better serve the community. My vast array of experience has given me an intrinsic understanding of the business cycle, the marketing cycle and sales strategy—across the start-up, small business and mid-size business landscape.

As Client Engagement Manager, I am focused on expanding Paradigm Marketing and Design’s client outreach program. By forming meaningful relationships with prospective clients and listening to their concerns and most pressing challenges, I help them identify solutions that will poise them for sustained growth.

Education:

Marquette University, BA History, BA Elementary Education and Teaching

Personal Fact:

I know how to rope and tie off cattle!

Favorite Quote:

“Pressure makes diamonds.”
– George Patton

Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995