Marketing Tips, Insights, and Trends
Author: Kacey Waleski Category: Date: March 10, 2021
Lisa Cords, Client Engagement Manager
My passion in life is to use my education, background and skill set to solve problems wherever I see a gap. In 2009, that passion took on a whole new meaning when I adopted my daughter, who was born with a life-threatening heart defect. At that time, there was no product on the market that could alert others of a newborn’s medical condition in the event of an emergency. So, I created my own—and with that, I founded MediKids.
Over the past decade, I grew MediKids from a one-product start-up to an established business that provides safe medical identification options for infants and toddlers. During that time, I also fed my passion for non-profit work when I led a local foundation through a rebrand, streamlined its marketing strategy and implemented a digital marketing program to help them better serve the community. My vast array of experience has given me an intrinsic understanding of the business cycle, the marketing cycle and sales strategy—across the start-up, small business and mid-size business landscape.
As Client Engagement Manager, I am focused on expanding Paradigm Marketing and Design’s client outreach program. By forming meaningful relationships with prospective clients and listening to their concerns and most pressing challenges, I help them identify solutions that will poise them for sustained growth.
Education:
Marquette University, BA History, BA Elementary Education and Teaching
Personal Fact:
I know how to rope and tie off cattle!
Favorite Quote:
“Pressure makes diamonds.”
– George Patton