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Lorena Mosquera Photo of Casey Masterson Workflow Strategist
Lorena Mosquera, Workflow Strategist  Link I’m a special blend of traits, from tech geek, data aficionado, and super detail-oriented to big picture focused. I also have a knack for being [...]
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Lorena Mosquera

Lorena Mosquera Lorena Mosquera Lorena Mosquera Paradigm Marketing and Design

Marketing Tips, Insights, and Trends

Author: Wendi Zimmerman Category: Date: August 11, 2021

Lorena Mosquera, Workflow Strategist

 Link

I’m a special blend of traits, from tech geek, data aficionado, and super detail-oriented to big picture focused. I also have a knack for being able to juggle multiple responsibilities at once – like volunteering, fundraising, community advocacy, work, and family – thanks to my outstanding organizational skills, which also happen to serve as the foundation for the work I do here at Paradigm.

Prior to joining the Paradigm team, I was President of LW&H Business Solutions, a firm focused on automating processes for marketing, sales, operations, and finance departments to free up employee time, increase efficiency, and capture metrics. It’s a role that allowed me to put all my strengths into practice and earned me the 2018 Entrepreneur of the Year, Leader in Business award by the Morris County Chamber of Commerce.

Now, as a Workflow Strategist for Paradigm, I oversee the company’s Workflow division to ensure the systems we implement empower our B2B, professional services, and nonprofit clients to streamline, organize, and scale successfully. I support our Workflow team as they implement Paradigm’s data-driven approach that informs decisions, helps build programs that work, and measures results while adjusting accordingly to ensure optimal results and a strong ROI. At Paradigm we believe in strategy first and my unique skills and expansive background equips me to anticipate technological needs and blend that technology with human behavior resulting in impactful business process automation.

I am honored to have been awarded the 2023 Bronze Stevie Award for Sales Operations Professional of the Year, the 2023 Boy Scouts of America Tribute to Women Award, and 2018 Entrepreneur of the Year, Leader in Business award by the Morris County Chamber of Commerce. I have also had the privilege of being a finalist in the NJ Digi-Tech Awards with NJ BIZ and for the Entrepreneur of the Year award with Leading Women Entrepreneur.

Outside the office, I am Co-Chair of the Women’s Business Leaders Council and an active member of the Morris County Chamber of Commerce. I also serve as a Court Appointed Special Advocate for Sussex and Morris Counties, a program that supports and promotes best interest child advocacy so that every child and youth placed in foster care and other out-of-home placements can be safe, have a permanent home, and the opportunity to thrive. I currently reside in Sparta, N.J., with my daughter, son, and two fur babies.

What the Paradigm Values Mean to Me

‘As a team, we don’t judge when things go wrong. While we all strive for excellence, we do not beat ourselves, or each other, up if we don’t achieve perfection. Rather, we turn our attention to what we can do better next time. Our environment is one where team members can feel safe to admit fault, ask for help, or express concerns. I believe this shared mentality strengthens our team, brings us closer together, and helps us learn from our mistakes. By focusing on collaboration, constructive feedback, and continuous improvement, we have created a culture of trust and support that empowers each team member to achieve their full potential while contributing to shared goals as we overcome challenges and develop innovative solutions together.’

Education:

Northeastern University

Personal Fact:

I was born in Ecuador, and English is my second language. My accent becomes way more noticeable when I get really excited or upset!

Favorite Quote:

“It may not be easy, but it’s worth it.”
– Unknown

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995