Author: Kacey Waleski Category: Date: April 16, 2021
Madison Deckert, Marketing Assistant
I love stepping outside of my comfort zone and trying new things. That was my mindset when I founded Love, Madi, an e-commerce women’s clothing and accessories boutique. At the time, I had no prior knowledge about how to launch or run a business; what I did have was a love of fashion—so I jumped in, learned as much as I could and built a successful brand.
In this role, I wore many hats: I navigated legal processes, partnered with wholesalers to procure inventory, designed and managed the website and developed and executed a social medial marketing strategy. Over time as my business grew, a new passion began to emerge: the art of marketing—an epiphany that led me to declare my college major.
I love to think. Give me a problem, and I’ll set the cogs in motion to solve it. But I’m not all about the left brain; I am a creative soul at heart. A career in marketing allows me to blend my problem-solving strengths with my constant desire to innovate.
As a Marketing Assistant with Paradigm, I offer operational support and thought leadership to the social media, marketing and creative project teams in marketing operations. As a social media marketing expert, I am also responsible for writing, editing and publishing engaging content for clients across a range of social networks.
University at Buffalo (graduating May 2021)
BA in Communications
Minor in Business Administration
My goal is to kayak across Lake Ontario from Youngstown, NY to Toronto, CA.
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” — Sara Blakely