Marketing Tips, Insights, and Trends
Author: Kacey Waleski Category: Date: April 16, 2021
Madison Deckert, Marketing Assistant
I love stepping outside of my comfort zone and trying new things. That was my mindset when I founded Love, Madi, an e-commerce women’s clothing and accessories boutique. At the time, I had no prior knowledge about how to launch or run a business; what I did have was a love of fashion—so I jumped in, learned as much as I could and built a successful brand.
In this role, I wore many hats: I navigated legal processes, partnered with wholesalers to procure inventory, designed and managed the website and developed and executed a social medial marketing strategy. Over time as my business grew, a new passion began to emerge: the art of marketing—an epiphany that led me to declare my college major.
I love to think. Give me a problem, and I’ll set the cogs in motion to solve it. But I’m not all about the left brain; I am a creative soul at heart. A career in marketing allows me to blend my problem-solving strengths with my constant desire to innovate.
As a Marketing Assistant with Paradigm, I offer operational support and thought leadership to the social media, marketing and creative project teams in marketing operations. As a social media marketing expert, I am also responsible for writing, editing and publishing engaging content for clients across a range of social networks.
Education:
University at Buffalo (graduating May 2021)
BA in Communications
Minor in Business Administration
Personal Fact:
My goal is to kayak across Lake Ontario from Youngstown, NY to Toronto, CA.
Favorite Quote:
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” — Sara Blakely