Author: Michael Scorcia Category: Date: December 8, 2017
RACHEL DURKAN, Founder & President
Our organization is founded upon the ideals of teamwork, collaboration and success. When I first started this company nearly a decade ago, I had firsthand knowledge of coding, design, and marketing, all of which I was able to pull from my educational background (I earned a bachelor’s degree in marketing and an MBA from Fairleigh Dickinson University, and ultimately went back to school to gain multiple certifications in web and graphic design). My diverse expertise gave me a unique understanding of how every piece of the marketing puzzle should fit together to achieve long-term success. But in those beginning stages, I wore a lot of hats – lead web developer, designer, marketing strategist, project manager, sales person, administrator, etc. – and I quickly realized that if I continued to wear all of those hats, I would be pretty good at a lot of things, but never really good at any one thing. Instead, I decided that I wanted to build a company where each role was filled by someone who was really good at that one thing. As it turns out, my teambuilding skills are greater than I initially realized. I am incredibly proud of the award-winning team we have built here at Paradigm. Each team member brings a different unique skill that supports our long-term vision and provides greater value to the team and our clients. I have always believed that I am a partner to my clients, and I take their success and obstacles very personally. As we have grown, each team member shares my deep rooted vested interest in client satisfaction. Together, we work in lockstep with our clients to achieve long term business goals.
As President of Paradigm Marketing & Design, I am responsible for the development of our long-term growth strategy. I work to identify where the organization is headed and then ensure we have the proper resources in place to get us there. I also believe in supporting my team to help them achieve their professional goals as they work to provide the highest quality to our clients. It is our company-wide goal to ensure that every client is 110% satisfied with the work we are doing; and if they’re not, we’ll find a way to make sure we fix that.
It’s also incredibly important to me that my team members are as happy as our clients. I want them to enjoy what they do so that the pride they bring to their work is carried over to our collective success. By cultivating a culture of entrepreneurship, our team is able to uphold our company values: taking a vested interest in our clients’ success; supporting our team members in all things; and striving for excellence in everything we do.
Over the last several years, Paradigm has earned several awards and distinctions, most notably in 2021 the MCCC Digital Marketing Award for our webinar ‘Marketing Through a Pandemic’, Top 3 Advertising Agencies in NJBIZ’s Reader Rankings, and our design team won 3 coveted GDUSA Awards for excellence in website and graphic design. I’ve also been recognized personally as a 2023 NJBIZ 50 Best Women in Business awardee, 2022 Silver Stevie Award winner for Business Development Executive of the Year, 40 Under 40 by NJBIZ in 2020, Enterprising Woman of the Year 2020, as well as being a 2017 Tribute to Women honoree by the Boy Scouts of America; a Top 25 Leading Women Entrepreneur for 2017; and a Top 40 Under 40 Marketing/Communications Professional by the NJ Ad Club.
What the Paradigm Values Mean to Me
‘Every day, I make decisions, weighing the risks and rewards against the long-term strategy. Paradigm’s mission, vision, and values provide me with a solid framework that effectively guides that decision-making process, ensuring that every decision I make aligns with who we are at our core, the value we offer clients, and the well-being of our employees.’
Fairleigh Dickinson University, BA Marketing
Fairleigh Dickinson University, MBA
Rachel has a personal travel goal to visit every continent. She has currently been to North America, Asia, Africa, and Europe.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou