
Marketing Tips, Insights, and Trends
Author: Kaitlyn Partington Category: Date: December 1, 2020

RACHEL ENTSMINGER, Project Assistant
Part classical musician, part journalist, and 100 percent detail oriented, I love making connections and finding patterns. I’m one of those people who analyzes everything – wanting to understand the nuts and bolts of how something works and why. I love tinkering with a problem to figure out what’s broken, and then troubleshooting every detail until I find the best solution for fixing it.
While I began my career as a journalist, I quickly moved into editorial roles, thanks to my sharp eye for detail. I’ve spent most of my professional career in website maintenance, working behind the scenes to provide a seamless experience for my clients and their customers.
Now, as a Project Assistant at Paradigm, I bring an extra set of eyes to every website project. I’m there to make sure everything is working as it should and to catch anything out of the ordinary.
Education:
Simpson College, B.A., Communications and Music
Personal Fact:
Rachel is a trained opera singer and wrote the libretto for an Alice in Wonderland opera.
Favorite Quote:
“There’s a world that needs what you’ve got to give.”
– Roo Panes