Marketing Tips, Insights, and Trends
Author: Michael Scorcia Category: Date: April 2, 2018
Rennica Johnson, Marketing & Project Coordinator
Thinking outside the box is my specialty. Throw any sort of challenge at me, and I’ll analyze it from all perspectives before offering an innovative solution. There’s nothing that leaves my desk unresolved.
Thanks in part to my educational background in comparative literature – the study of the relationship between literature and cultural expression – I’ve mastered the art of thinking beyond boundaries and have been successful in translating that skill into my professional role as a marketer.
As a Senior Marketing Coordinator at Paradigm, I work alongside our marketing coordinators and strategists, as well as our design and development teams, in implementing our clients’ marketing campaign initiatives so that, together, we can understand our clients’ objectives and help them achieve their expected outcomes. It is also my responsibility to anticipate bumps in the road and create pro-active solutions to avoid them. I take great pride in keeping our clients projects on track so together we may achieve results.
Education:
Binghamton University, BA Comparative Literature
Personal Fact:
Outside of her marketing/design career, Rennica is an avid martial artist and kickboxing instructor. She tries to find a way to work the phrase, “marketing that packs a punch” into any proposal she creates.
Favorite Quote:
“The world is before you, and you need not take it or leave it as it was when you came in.”
James Baldwin