Author: Michael Scorcia Category: Date: August 29, 2022
Shaunna Murphy, Senior Account Coordinator
One day in my sophomore year of college changed my life. It was the day I learned about an opportunity to spend my spring break in the Gulf Coast region helping people impacted by Hurricane Katrina. Immersing myself in the community for the week allowed me to see firsthand how a bit of help can change people’s lives. And I came home determined to use my love of communicating and my planning skills to serve others.
Throughout my career, I have been a big picture thinker and a detail manager. I love fostering relationships with my clients and using my knowledge to build successful marketing campaigns from the ground up. I am driven to explore the challenges they face and figure out where all the puzzle pieces fit. My experience in marketing, event planning, volunteer coordination, and project management in the nonprofit and education sectors has molded me into a very detail-oriented and process-driven individual who strives to bring creativity to all aspects of my job.
As a Senior Account Coordinator at Paradigm, I work with our clients to develop strategic marketing campaigns to meet and exceed their business goals. Using marketing research, examining target audience(s), and conducting competitive analyses to inform strategy, I collaborate with our award-winning design and development teams to drive messaging, social media, design, and marketing plans.
What the Paradigm Values Mean to Me
‘In my role at Paradigm, I find that growth and collaboration go hand in hand – everything we do is a team effort, working internally to craft marketing strategies to serve our clients and partnering externally with our clients to ensure they fulfill their vision. With that teamwork, we all grow, learning from each other’s creativity and overcoming challenges. Living into that every day during my work has helped me to expand my expertise and help guide those around me to do the same.’
Fairleigh Dickinson University, BA in Communications Studies
Rutgers University, Master of Public Administration
I completed a 50-mile endurance hike in just over 18 hours to raise money for the Michael J. Fox Foundation for Parkinson’s Research.
“Everything you are doing matters, and everything you are working on right now makes a difference.” – unknown