Author: Michael Scorcia Category: Date: February 4, 2020
Vicki Harte, Director of Client Engagement
I love working a room—but not in the traditional sense. For me, it’s all about meeting people, learning what makes them tick, and educating them. I don’t sell; I help people become astute decision makers of marketing services that solve their problems.
I can help connect the dots between marketing and sales for business and nonprofit leaders because I have done it myself. I have started and run my own business and created, from the ground up, the marketing functions for a company I worked for. Throughout my career, I have seen the synergy between marketing and sales empower businesses to meet their goals, and I thrive on sharing that knowledge with others. I am a well-connected networker with a keen awareness of brand development and messaging. Relationship-building is in my blood; it fuels my fire. I have built a successful career helping small and mid-size businesses demystify marketing and crystallize their objectives through relationships built on trust and integrity.
In 2023, I was honored to receive a Gold Stevie Award for Sales Director of the Year for my work at Paradigm and a Bronze Stevie Award in 2022. As Director of Client Engagement at Paradigm, I am responsible for building relationships with our B2B, professional services, and nonprofit clients, helping to identify new business opportunities where our data-driven approach can increase brand awareness and produce a strong ROI. As the external face of the Paradigm brand, I build authentic relationships with business professionals, while representing Paradigm as a strategic partner that helps them achieve a more marketing-savvy approach to driving business growth.
What the Paradigm Values Mean to Me
‘When I joined Paradigm, I was employee number 10. As I sit here today, I’m astonished by the fact that we now boast a team of 30+ —and growing. Even more astounding is that this profound expansion happened despite the pandemic-related challenges, nationwide staffing shortages, and an inflationary economic environment. I attribute this success to our collective desire to always do better, innovate more, find new opportunities, and serve clients in new and impactful ways. From a personal standpoint, I learn something new every day, and I look forward to seeing how my professional and personal growth takes shape in the years ahead.’
Kean University, BS in Management Science and BS in Business Management
I once rode my bike from Boston to New York on a second-hand bike I purchased the day after I signed up for the 275-mile challenge.
“Be the change you want to see in the world”