Your business’s website can provide readers the opportunity to learn about who your company is, what services you offer, the history of how your company was started, and more. Your blog might include content that gives readers some advice, an anecdote about your company or customers, talks about your industry, analyzes some recent news, or gives the reader quality and interesting information that they will be drawn to read. But, what else does your website content and blog offer? If you are hoping that your website has high search rankings for certain keywords, you should ensure that your website incorporates these keywords into the content. Why is that and how to do you effectively utilize keywords into your website and blog?
<h2>What is a Keyword?</h2>
A keyword is either a word or a group of words that someone will input into a search engine in order to find a website or information about that word or group of words (keyword). I know it sounds very basic, but I want to make sure you have all the facts in order to understand how to effectively use keywords on your website or blog. Keywords are important to know and understand if they pertain to your business or industry. If you want your website to be found through search engines (or social media websites), understanding which keywords will drive people to visit your website is very important.
<h2>How to Choose the Right Keywords for Your Website</h2>
Here are some questions to ask yourself while you are choosing keywords that you want to focus on in your website or blog:
- Who is my target audience?
- What is the primary reason people will come to my website?
- What are some words and phrases that come to mind when searching for my website?
Be as creative as you can possibly be. Think outside the box (sorry for the cliché). Ask your client, customers or readers what they think about when they think about your business or website. Write all of the keywords you can think of down on a piece of paper (or type them up, write them in your tablet, put them in a note on your phone…just get them down!) But, remain realistic. If you have a dog grooming business, and you only groom dogs, don’t add cat grooming to your list of keywords.
There are tools out there that can help you pick your keywords. Many of these tools cost money and for the purpose of this blog post, I’m going to suggest you learn how to pick your own keywords naturally
<h2>What Do I Do With My Keywords?</h2>
Now that you have a list of keywords that you would like to incorporate into your website or blog, you are probably wondering what to do now. Well, each of the pages on your website should incorporate 1-3 of the keywords or keyword phrases that you have chosen. Make sure that the keywords are semi-related to each other and also to the content on the page. Your keywords should also be used throughout the website, but do not “keyword stuff.” This refers to the act of inputting keywords in order to add them to the site for their presence. Instead, you should naturally have the keywords visible within the content. Sentence structure and flow is very important because readers are accustomed to reading websites and can spot whether a website is high quality due to its content.
<h2>Other Things to Note</h2>
There is a lot that goes into keyword research and content writing for your website. That is why we have search engine optimization specialists as well as content writing specialists. There are tools that will help you determine how many users are searching specific keywords, where those users are located, how many other websites are targeting those keywords and much more data that could help you with your search engine rankings. The best way to get started, though, is to understand your website from a user’s perspective and choose the keywords that you know will lead them to your website and answer their questions or provide them with the information they are looking for. If you have any questions about your keywords or website, feel free to reach out to RJ Development.