Every year, nonprofits spend weeks planning Giving Tuesday campaigns, creating social media posts, writing emails, and asking supporters to give. But what if it’s no longer the fundraising opportunity many organizations think it is? 

Think about it. Thousands of nonprofits are asking people to give on the very same day. Is that really where your organization’s time and energy are best spent? 

Join us on October 27th for our October Nonprofit Council as Whitney Brimfield from Spark Point challenges conventional thinking about Giving Tuesday and shares a different approach to year-end fundraising. 

What You’ll Learn 

• • Why Giving Tuesday may be costing your nonprofit more than you realize
  • Why collecting donations isn’t the same as building donor relationships
  • What’s missing from most year-end fundraising strategies
  • How to make better use of your limited fundraising time and resources

Who Should Attend 

• • Nonprofit executive directors and leadership teams
  • Fundraising and development professionals
  • Nonprofit marketing and communications professionals who support fundraising efforts
  • Anyone responsible for donor engagement or year-end fundraising

About the Speaker 

Whitney Brimfield, Founder 

Whitney has more than 20 years of experience in fundraising, business development, and social enterprise at the local, state, and national level. During her career she has worked in public health, education, health policy, youth development, the environment, and the arts, raising millions of dollars for a variety of causes. 

Along the way, she’s written hundreds of grants, designed highly successful development strategies, coached Boards of Directors and executive leadership to overcome fundraising fears, engaged corporate donors, and built profitable membership programs. She brings a marketing eye to resource development, always thinking about how an organization’s communications and messaging must dovetail with its investor outreach. 

As Spark Point’s CEO, she leads client engagements, providing strategic guidance and detail-driven implementation. She is as energized by charting strategic directions and finding solutions as she is by day-to-day program management. She is a sought after strategist and go-to team member. 

She holds a Master of Health Science from Johns Hopkins Bloomberg School of Public Health and a Bachelors from Haverford College. In her free time she enjoys creative pursuits like photography, painting, and improv and spending time with friends and family.