So, you’ve decided to hire someone to help you with your social media management. When you hire a so-called “social media manager,” you may be hiring someone to train you on how to manage your social media profiles, someone who will consult with you on your social media marketing, someone that might help write the content for your social media posts or maybe someone who will manage, write and execute all of your social media marketing. Which one do you hire? This will all depend on your needs and your budget.
Why Should I Hire a Social Media Managers?
Many small businesses that are considered sole proprietorships are run by one person. That means that you are not only executing your business skill (whether it is accounting, web design, personal training or photography), but you are also playing the role of accountant, human resources, sales, and marketing. That’s a lot for one person to handle. When you first learned that people were using social media for marketing purposes, you probably though, sure, I can handle that.
And, then you were wrong.
This isn’t working.
Why aren’t people following my page?
How do I know people are reading my posts?
Who do I follow?
How do I find people to follow me?
These are just some of the questions that I have heard from new clients. Social media marketing can be overwhelming and time consuming. So, not only are you playing marketer, but social media is like adding people to your every day communication. You’re not only just speaking with a few of your clients or customers per day, but you are trying to communicate with all of them. And, this, my friends, might be a reason you are hiring a social media manager.
What should you expect from your social media manager?
1. Expect your social media manager to ask you what your goals are. As a business owner, what is your overall goal? To make sales? Great. Now, what are your marketing goals? Why are you on social media and what do you expect social media marketing to do for you?
2. Expect your social media manager to ask for photos and videos. Over time, we have learned that society loves photos and videos. Whether it is because no one has the time or patience to read anything anymore or because it’s just quicker to the eye to see an image, it doesn’t matter. The fact is, photos and videos are shareable content and your social media manager is going to ask you for them.
3. Expect your social media manager to try to understand who you are as a business. They want to know who you are personally and professionally. What kind of business are you? What is your voice? How do you communicate with your customers/clients? What makes you stand apart from your competition?
4. Expect your social media manager to provide data. How else will you know they are doing their job effectively? They will provide you with statistical analysis showing your reach and engagement to customers and potential customers.
5. Expect your social media manager to be available more often than you expect. But adhere to your contract and understand that they are human beings with lives outside of posting social media content 24/7. I know that it sounds crazy, because you’re not even going to notice it. You’re actually going to think that your social media manager works all. The. Time. It might be true.
Have you considered hiring someone to either help you, train you, consult with you, or manage your social media profiles? Marketing can be a very time consuming and/or confusing. Don’t fall behind while your competition pulls ahead. If you don’t have a social media presence, your competition will. Give us a call if you have any questions.