In this busy, fast-paced, competitive world that we live in, you want to draw attention to your small business. You want people to know about it, use your products or services, and feel satisfied with it. You also want them to keep coming back for more. But how do you accomplish this?
Are you aware of the elements of a branding strategy for your small business? They are business name, colors, tagline, logo and tone. We are going to discuss each one and their importance for your business.
Your business name is usually the first thing that consumers hear about. It creates your mark in the business world, so to speak. You want to select a business name that is brief, consistent, and unique.
You will also want it to create a positive image and visual appeal.
You want people to remember your business name and to think of the services that your business offers when they hear it.
Color is the very first comprehension that consumers will have with your brand. Along with that comes a whole host of poignant connections. The color of your brand is an essential character in your brand’s story. When you choose a color to portray your brand, you must think far beyond your own distinctive and intuitive preferences.
Your Business Tagline
The tagline may very well be one of the most memorable elements of branding. Everyone remembers a catchy tagline for a company. They are a successful way to convey the brand’s notable value concept effectively, concisely and unforgettably. When someone hears your business tagline, they will automatically think of your business. A tagline keeps your products and services on consumers’ minds, so to speak.
Your logo is a symbol that can provide consumers with immediate and prevailing brand acknowledgment of your business and the services or products that your business offers. When someone sees your logo, they will think about your company and what it provides.
Tone of Business
The last of the five elements of a branding strategy is the tone. This may very well be the most overlooked one of the elements of branding strategies. You will need to set the tone for your business. This will give consumers a “feel” of what your business is all about. It gives your business a voice, so to speak.
Did you know that a full service marketing agency can help you with each of these things if you need some assistance? Paradigm Marketing and Design is a full service marketing agency which can help your small business with all of your marketing needs, including the five elements mentioned above.