Mother’s Day is this upcoming Sunday and Paradigm is especially thankful for this day as our Founder became a mom this past year! It doesn’t matter whether you’re a mom, a marketer, or none of the above, you’ve definitely been touched by some Mother’s Day advertising campaigns in the past few years. We’ve decided to take a look at some of the ones that we think were not only touching, but because of this, impactful.
Minute Maid #DoingGood
In 2015, Minute Maid, the famous “juice box” brand, asked all parents point blank “how do you think you’re doing? [as a parent.] Some of the answers you hear from the parents are very real and unsure. The parents that were interviewed in the advertisement claimed they weren’t sure whether they were doing a good job, oftentimes think they are fail on a daily basis, or can’t live up to the expectations that they set for themselves.
And, then Minute Maid asked their children the same question.
The children, ranging in age from school-age to teenagers, wrote letters about what they thought about their parents. We’ll let you check out the results.
Let me just say this: be prepared for tears.
Hallmark’s Put Your Heart to Paper
Hallmark asked adult children to talk about how they feel about their mom without using the words “I love you” or “thank you” in a 2015 ad campaign. In the campaigns, the children didn’t know that their mothers were actually watching the interviews. Hallmark is known for its way with words, but nothing means more to a person than when they can actually speak (or write) the words on how they feel about someone, especially a mother. Take a look and try not to cry.
Google’s Here’s to the Moms
Yes, Google had its own Mother’s Day ad campaign in 2013. Their agency at the time, Whirled, produced a short advertisement that used what they do spectacularly – video and content. This happened to be around at the time that Google was also trying to push certain Google products such as YouTube, Google+, and Hangout. But, they were able to do it in a touching, classy, and quick way. In addition to their spot, Google offers consumers the opportunity to create their own Mother’s Day cards, offers an easy to use Google Shopping Mother’s Day Gift Guide, and reminds you that if you don’t live anywhere near your mom you can Google Hangout with her.
Although this might not have been an impactful Mother’s Day campaign because it wasn’t a television commercial, Google was able to tastefully include their products in a sentimental campaign. Well done, Google.
To watch the video or access the other Mother’s Day opportunities, click here.
Proctor & Gamble’s Olympics TV Commercial
In 2012, Proctor & Gamble, very famous for their touching Mother’s Day campaigns, released a television commercial that left goosebumps up your body. As a proud sponsor of the Summer Olympics, P&G takes the opportunity every four years to not only find a way to thank moms, but remind the world that they are an international sponsor for the Olympics. They make sure to touch upon their entire market of viewers and consumers, who may be located not only in the United States, but Asia, Europe and other continents as well.
“The hardest job in the world, is the best job in the world.”