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Traditional & Digital Marketing Case Studies

MarketingProfessional Services

From Fragmented Systems to Scalable Growth

Challenge

A growing employment law firm serving clients across multiple states, was struggling with a fragmented and unreliable marketing and technology foundation. Their previous marketing partnership had left behind a series of hidden issues, including ineffective Google Ads management, broken website tracking, and disconnected lead flows, making it difficult to accurately measure performance or drive consistent growth. These challenges were compounded by duplicate and inconsistent data within their call tracking system, and a fragile website infrastructure where each fix revealed new technical issues. As a result, leads were not consistently captured or routed into a CRM, limiting visibility and hindering the firm’s ability to scale its marketing efforts effectively. 

Taking Action

We began with a comprehensive audit of the website, Google Ads, and lead tracking systems to identify gaps in performance and data integrity. From there, we conducted a deep dive into their tracking infrastructure, cleaning and consolidating data to eliminate duplicates and restore accuracy. We identified and corrected outdated or non-functional contact information, ensuring all call tracking channels were fully operational. At the same time, we stabilized the website and repaired broken tracking, implementing reliable conversion tracking so every lead was properly captured. This created a clean, connected foundation that provided clear visibility into performance and enabled more effective marketing decisions. 

Results

334%

ROI and nearly 50% growth in web traffic

With a stable foundation in place, the law firm achieved immediate and measurable improvements in visibility, performance, and lead tracking reliability. What was once a fragmented system became a cohesive, data-driven marketing engine capable of supporting growth—an evolution the client noted was reinforced by more transparent, responsive communication and a genuinely client-focused approach, a stark contrast to their previous experience. 

Year-over-year web traffic results included: 
• A 48.96% increase in total website users 
• A 54.15% increase in new users, expanding overall reach and awareness 
• A 49.32% increase in active users, reflecting stronger engagement 
• A 39.46% increase in sessions, indicating improved traffic flow and site stability 
• A 24.30% increase in tracked events, driven by accurate, reliable conversion tracking 

In addition, with an updated Google Ads strategy, the firm has seen a 117%–334% ROI on their ad spend. 

With clean data, functional tracking, and a stabilized website, the firm now has full visibility into performance—and, as the client emphasized, a stronger, more collaborative partnership to support continued growth. 

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