If you used Google’s Keyword Tool for either setting up AdWords campaigns or to help you write content – whether on a website, blog or social media – then you were possibly, pleasantly surprised to find that the Google Keyword Tool no longer exists a few weeks ago. Instead, you were introduced to Google Keyword Planner.
What is Google Keyword Planner?
Well, you will be prompted for your Google AdWords account, but once you are in, you’ll easily be able to find the Google Keyword Planner under “Tools & Analysis.”
Google Keyword Planner is specifically targeted towards those who use and spend money with Google AdWords – but anyone can use it. Google Keyword Planner provides you the average number of searches for exact matches only (as opposed to broad match like you could see in Google Keyword Tool). This is helpful for some people but I don’t know if it’s necessary. You also have no idea whether someone is searching from their phone or the tablet or their computer with the Google Keyword Planner! You also can’t find “closely related terms” But, the Google Keyword Planner is much better at offering similar keyword options – so I can see why they don’t do this.
How do I Use Google Keyword Planner?
First, you have to determine your action – there are three to choose from. You can search for keyword and Ad Group ideas which is what you would use if you were just doing basic keyword research. Google will provide not only keyword ideas, but alsoAd Group ideas that are based on your keyword of choice. I think they use actual data from clients to come up with this.
Your next option is to actually enter a list of keywords and see how they would perform. This is best if you are running an AdWords campaign.
The final option is the opportunity to create two lists of keywords which Google will use to come up with a combination of keywords based on a few different keywords. Confusing. I know. You can use nouns and verbs in each of your list and use a combination of the two to get longer tail keywords and phrases.
So – that’s pretty much Google Keyword Planner in a nutshell. Have you used it yet? What are your thoughts? People are generally averse to change, so it could take awhile to get used to – but there are some positives in here, no?