How DigaCore Turned Its First Webinar into a Lead Generation Campaign That Beat Its Goals by 144%
Challenge
DigaCore came to Paradigm with an ambitious growth goal: build a stronger pool of potential clients for its managed IT, and technology services business. With a long sales cycle, the company had to reach the right prospects, earn their attention, and stay connected until they were ready to buy.
While DigaCore had established a strong reputation and referral network, they hadn’t created a system for generating awareness and nurturing new prospective clients. To support future growth, their team was looking for a repeatable path from market awareness to meaningful prospect engagement.
Their team also saw an opportunity to join timely conversations with prospects before competitors shaped the discussion, but needed the right partner to help them pull it off.
Solution
Paradigm and DigaCore worked together to shape a webinar topic that balanced market urgency with practical client relevance. With AI readiness top of mind throughout the industry and Claude gaining traction among DigaCore’s clients and prospects, the teams combined those ideas into a focused campaign on preparing for Claude adoption. The result was a webinar concept that responded to a growing client needs around navigating the shift to AI, giving DigaCore a practical way to contribute to the conversation, capture new leads, and keep prospects engaged after the event.
Specific areas of support included:
- Campaign strategy and planning: We created the campaign framework, including goals, KPIs, audience messaging, registration page copy, promotional channels, and a post-event email sequence designed to support continued prospect engagement.
- Webinar concepting and content support: Collaborated with DigaCore to explore timely webinar topics, then helped refine the direction around AI readiness and Claude adoption so the campaign addressed a business-critical issue the audience would be interested in.
- Multi-channel promotion: We built and deployed promotional touchpoints across the registration page, email invitations, company social posts, and recommended LinkedIn groups, expanding the campaign’s reach and reinforcing the webinar’s value across channels.
- Webinar execution support: Our team supported the details needed to move prospects from registration to attendance and follow-up, including pre-event emails, post-event nurture communications, registration messaging, and foundational content DigaCore could use to build the presentation.
Results
144%
Increase in Lead Generation
The campaign outperformed every benchmark. Registration more than doubled the goal, email engagement held strong across both the invitation and follow-up sequences, and social posts drew engagement well above industry norms.
Specifically,
- Webinar registration closed 144% above goal, with 122 sign-ups against a target of 50
- Pre-event invitation emails averaged a 28.3% open rate and a 17.8% click-to-open, rate, compared to an industry average of roughly 20.8% for open rate and 10% to 15% for click-to-open rate.
- Post-event drip emails averaged a 27.6% open rate and a 17.0% click-to-open rate, holding above the same benchmarks and keeping registrants engaged after the webinar.
- Four company page social posts averaged a 10.75% engagement rate, more than double the 3.6% to 4.8% industry average, along with a 5.65% average click-through rate.
The campaign helped DigaCore bring a timely topic to market, engage prospects around a relevant business challenge, and create a repeatable demand generation framework that can support stronger lead flow and future revenue growth.
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$30M
14x
115+
