Instagram for B2B Marketing

Author: Kaitlyn Partington Category: B2B, Social Media & Digital Date: September 12, 2019

Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for B2B business owners? It can help your business build a relationship with followers while establishing your brand’s image – increasing your brand awareness.

How to Increase Your Brand Knowledge with Instagram

Implementing a strategy for your company’s social media execution is especially important when using a new platform like Instagram. Instagram is visually focused and has a variety of engagement tools that allow businesses to reach a larger audience. More than 25 million companies across the world are taking advantage of Instagram for business and over 200 million Instagram users visit at least one business profile every day.¹

When using Instagram for B2B, keeping your brand identity and tone in mind is important as you implement visuals to educate your followers about your company. Understanding how to use all of the platform’s features can also enhance your Instagram B2B marketing strategy. Here are two of the most important features to understand when you start using Instagram for your B2B company.

Top Features for Instagram B2B Marketing

Stories:

Instagram stories allow users to capture and post images and video content in a slideshow format. This feature provides an opportunity to share a behind the scenes look at your business with a goal of entertaining and informing your audience. The benefits of Instagram for B2B, when using the story feature, are the ability to establish a real and deep connection with your followers and it can create greater brand awareness for your company.

A great thing to keep in mind when deciding what to post on your story is, why would your audience want to see this and what can they take away from viewing it? When choosing your content, you should have the proper balance of engaging your audience, while also informing them about the unique assets of your B2B company. Creating a remarkable brand image on Instagram is one of the best ways to not only increase brand awareness, but to build a relationship with your audience because you are providing them with an exclusive, insider look at your business. Stories are viewed in real time, keeping your audience informed on news-worthy activities, such as an event or a new product launch.

Highlights:

Highlights are another great Instagram feature that allows you to group old stories together in a section that sits below your Instagram bio. Story highlights let you show all the sides of your brand in one categorized view. The best B2B Instagram accounts use highlights as a way to organize their services, value propositions and differentiator in an aesthetically pleasing way. A great tip is to organize each highlight into categories that you want to inform your audience about, such as events, services, and team culture. From a visual standpoint, each highlight has a cover image, which you should make appealing in order to entice people to click.

Using these Instagram tools can elevate your brand awareness while also developing stronger relationships with your clients. Currently, 62% of consumers use social media when deciding whether or not to purchase a product or service,² which is important to keep in mind if you are one of the companies using Instagram for marketing.  Contact us today for guidance and support for building your Instagram B2B marketing strategy!

1. https://foundationinc.co/lab/instagram-for-b2b/#section–contact
2. https://neilpatel.com/blog/b2b-leads-from-instagram-stories/