Skip to main content
Talk With a Marketing Strategist Let's ChatLet's Work Together
Strategic Business Growth

LinkedIn Paid Advertising Options

Categories: Strategic Business Growth
Author: Kaitlyn Wilcoxson
LinkedIn Paid Advertising Options

As social media advertising options have become a popular way to promote a product or service to a highly targeted audience, many companies are turning to LinkedIn advertising. While it is an excellent way to attract business professionals, and to recruit prospects, we’re often asked about LinkedIn advertising costs and about LinkedIn advertising options.

LinkedIn Advertising Options

Otherwise known as “LinkedIn paid advertising,” LinkedIn’s advertising options include several different LinkedIn ad formats. Here is a look at some of the advertising options available on LinkedIn:

Sponsored Content
Sponsored Content on LinkedIn is native advertising that appears in your target audience’s LinkedIn newsfeed. With Sponsored Content, you can reach all types of devices; use rich media, such as a photo or video; and test and optimize your messages. Some people refer to these types of posts as LinkedIn promoted posts.

Sponsored InMail
A Sponsored InMail is an ad that is sent directly to the LinkedIn mailbox of your targeted recipient. You can use this to generate conversions, such as a download, click-to-call or website visit; reach your targeted audience directly; and conduct A/B testing with your messages.

LinkedIn Text Ads
When a company considers its LinkedIn paid advertising options, it may not think to utilize the LinkedIn Text Ads format. But this is a simple and compelling pay-per-click or cost-per-impression opportunity that allows you to create a simple ad, tailor the message to your target audience, and only pay for ads that generate a click or impression.

LinkedIn Advertising Costs

Before embarking on a LinkedIn advertising campaign, consider your LinkedIn advertising budget. How much does LinkedIn advertising cost? The answer lies in many factors, including your targeting criteria, the type of LinkedIn ad format you choose, and your marketing or advertising budget. Essentially, you choose your LinkedIn advertising costs. You can control your investment by establishing a daily budget, a total budget, and your maximum bids. Depending on your target audience, you will be competing with other advertisers who have a similar target audience. For example, if you set up LinkedIn ads targeting entrepreneurs, you are competing with other advertisers who are also targeting entrepreneurs.

LinkedIn Advertising Best Practices

When launching a LinkedIn paid advertising campaign, consider this list of best practices:

LinkedIn’s advertising options are always changing. If you would like to launch a campaign of your own and need some guidance to get started, contact us today.

Kaitlyn KO 326x375

About the Author

Kaitlyn Wilcoxson, Account Group Supervisor​, is a data-driven, problem-solving marketing guru who, as one of the firm’s longest employees, has worked with almost every client Paradigm has ever partnered with, and has been instrumental in their success. ​Kaitlyn ensures Paradigm’s clients and internal teams are positioned for growth. She manages resources, develops team members, monitors the quality of deliverables, and manages process and procedure planning. She was awarded the Gold Level Stevie® Award for Customer Service and Sales Manager of the Year in the 17th annual Stevie Awards for Sales & Customer Service. 

View Bio

Share: