Meet Customers Where They Are
with Marketing Automation
The future of marketing is largely automated. Today’s consumer expects more personalization, efficiency, and engagement from brands at every touchpoint. With marketing automation, you can meet customers where they are, while empowering your team with data-driven processes that create efficiencies and drive sales.
Serving as the engine for modern marketing strategies, marketing automation uses technology that intelligently streamlines and automates marketing tasks and processes. When combined with artificial intelligence (AI), marketing automation has the power to predict customer behavior, personalize communications at scale, and optimize marketing efforts in real-time.
On average, those who use marketing automation benefit from:
- 451% surge in qualified leads
- 12.2% reduction in marketing overhead
- 30% boost in lead conversion
- 25% higher ROI
- 14.5% improvement in sales productivity1
If you’re not incorporating automation into your marketing strategy, you’ll fall behind as your competitors forge deeper connections with your customers and take market share. At Paradigm Marketing and Design, we empower marketers with automated tools and processes that drive leads, conversions, and sales.
Marketing Automation Strategy, Support, and Tools to Revolutionize Customer Engagement
Seventy-seven percent of buyers expect unique, targeted content at each stage of the research process.2 Marketing automation is the key to unlocking this potential, with the ability to easily and systematically:
Track behavior: Marketing automation tracks user behavior through digital footprints on websites and emails, which can be used to inform personalized engagement strategies.
Nurture and prioritize leads: With marketing automation, you can track and analyze customer interactions to identify what drives engagement, apply lead scoring to prioritize your efforts, and use conditional logic to nurture leads more effectively to funnel the most qualified prospects into your sales pipeline.
Create personalized advertising: Marketing automation pulls insights from your customer data that can be used to tailor advertising to individual preferences and behaviors, with the ability to implement A/B testing to fine-tune messaging and retargeting tactics to re-engage users.
By embracing these strategies, you can build a marketing system that reaches, engages, and converts your target audience more effectively. We’ll work with your systems and processes, including your existing CRM or other tools, to ensure you’re maximizing the benefits of automation to fuel your marketing efforts, inform your sales enablement strategies, and drive revenue.
To learn more about Paradigm’s marketing automation strategy and support services, contact us for a free consultation.
1,2 https://www.salesforce.com/products/marketing-cloud/benefits-of-marketing-automation/
