Marketing Message Examples You Can Learn From
Whether you’re trying to sell teddy bears or tech, there are some key fundamentals you must know when it comes to developing your marketing message strategy. Winning marketing message examples are those that speak directly to your core target market, that identifies simply and clearly the problems or challenges they are facing, and demonstrates in no uncertain terms how your product will meet their needs and solve that problem.
Some businesses spend millions of dollars on crafting and honing a captivating slogan, visual brand identity, or SEO-ready copy. However, simply by studying marketing message examples and learning from the very best marketing messages from many different walks of life and industries, you may be able to craft your key marketing messages right now.
Crafting a Marketing Message Strategy
The key elements of a winning marketing message in many ways reflect the important things any business needs to understand if it’s going to succeed.
- First of all, your key marketing messages need to start out by capturing the attention of your target market. That may involve speaking directly to a particular demographic or age group, depending on what it is you’re trying to sell.
- Next, when you understand just who your target market is you must identify their needs and wants. This will allow you to come up with marketing message examples that speak directly to them, and connect them with your product.
The best marketing messages capture the qualities or characteristics of the product in them. Just think of Skittles’ slogan “Taste the Rainbow,” capturing the colorful and vibrant quality of the candy; or IMAX’s tagline “Think Big,” which reminds you immediately of a brand that’s all about the size and grandeur of the experience it offers.
You may look to describe clearly what benefit the customer will take from your product, or add testimonials or case studies to give your message credibility. Typically when crafting messaging to your market, you’ll want to provide a direct call to action that will help drive customers straight to your product.
Other Marketing Message Examples
Some of the most famous marketing message examples capture this process simply and succinctly.
- KFC’s tagline “Finger Lickin’ Good,” for example, manages in just three words to convey the taste and the action of enjoying fried chicken and the flavor that lingers on your fingers.
- Lays potato chips meanwhile tease you with the slogan “Betcha Can’t Eat Just One,” giving a subtle but effective call to action.
As with logos and taglines, these marketing message examples are clever and clear, but they’ve also gained their currency over the years simply by being repeated again and again. All of these rules are essential in crafting marketing message examples, but there’s no doubt that the most famous marketing messages have caught the popular imagination through plenty of repetition and reinforcement.
Whatever it is that you are looking to market or sell, contact Paradigm Marketing today to discuss your marketing message. You can make sure that your marketing messages achieve the same follow-through.