Skip links
Marketing Message Examples You Can Learn From Marketing Message Examples You Can Learn From Marketing Message Examples You Can Learn From Paradigm Marketing and Design
Business woman considering message while holding a megaphone

Marketing Tips, Insights, and Trends

Marketing Message Examples You Can Learn From

Author: Carolyn Menz Category: Marketing Date: March 1, 2019

Business woman considering message while holding a megaphone

Whether you’re trying to sell teddy bears or tech, there are some key fundamentals you must know when it comes to developing your marketing message strategy. Winning marketing message examples are those that speak directly to your core target market, that identifies simply and clearly the problems or challenges they are facing, and demonstrates in no uncertain terms how your product will meet their needs and solve that problem.

Some businesses spend millions of dollars on crafting and honing a captivating slogan, visual brand identity, or SEO-ready copy. However, simply by studying marketing message examples and learning from the very best marketing messages from many different walks of life and industries, you may be able to craft your key marketing messages right now.

Crafting a Marketing Message Strategy

The key elements of a winning marketing message in many ways reflect the important things any business needs to understand if it’s going to succeed.

  • First of all, your key marketing messages need to start out by capturing the attention of your target market. That may involve speaking directly to a particular demographic or age group, depending on what it is you’re trying to sell.
  • Next, when you understand just who your target market is you must identify their needs and wants. This will allow you to come up with marketing message examples that speak directly to them, and connect them with your product.

The best marketing messages capture the qualities or characteristics of the product in them. Just think of Skittles’ slogan “Taste the Rainbow,” capturing the colorful and vibrant quality of the candy; or IMAX’s tagline “Think Big,” which reminds you immediately of a brand that’s all about the size and grandeur of the experience it offers.

You may look to describe clearly what benefit the customer will take from your product, or add testimonials or case studies to give your message credibility. Typically when crafting messaging to your market, you’ll want to provide a direct call to action that will help drive customers straight to your product.

Other Marketing Message Examples

Some of the most famous marketing message examples capture this process simply and succinctly.

  • KFC’s tagline “Finger Lickin’ Good,” for example, manages in just three words to convey the taste and the action of enjoying fried chicken and the flavor that lingers on your fingers.
  • Lays potato chips meanwhile tease you with the slogan “Betcha Can’t Eat Just One,” giving a subtle but effective call to action.

As with logos and taglines, these marketing message examples are clever and clear, but they’ve also gained their currency over the years simply by being repeated again and again. All of these rules are essential in crafting marketing message examples, but there’s no doubt that the most famous marketing messages have caught the popular imagination through plenty of repetition and reinforcement.

Whatever it is that you are looking to market or sell, contact Paradigm Marketing today to discuss your marketing message. You can make sure that your marketing messages achieve the same follow-through.

Have questions? Contact us

  • This field is for validation purposes and should be left unchanged.

You may also like

business man and woman charting marketing success
Author: Vicki Harte
Date: January 19, 2022
Marketing Sequencing: The Steps to Follow on Your Marketing Journey (and Where You May be Going Wrong) Many small businesses tend to approach marketing with their most immediate need in mind—a logo, a tagline, or webpage, for example. But an effective marketing program that yields positive ROI [...]... CONTINUE READING
Concrete wall, room with a colorful social media sketch concept
Author: Kaitlyn Partington
Date: January 13, 2022
The Benefits of Social Media Management for Small Businesses There is no denying that social media is a huge part of our world today. According to Pew Research Center, approximately seven in 10 Americans use some form of social [...]... CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995