Marketing is a series of touches, interactions, and enticements designed to get targeted audiences to act. Effective marketing unites all of these individual pieces into a unified, purpose-driven strategy, so that each component – a website, brochure, direct response email, tweet, blog or post – logically builds upon each other as part of master plan.
Taking a Big Picture Approach
We partner with our clients to support them as their marketing department. In doing so, we create a cohesive marketing strategy that drives customer awareness. We call this our “big picture” approach, where we:
- Learn how your business operates
- Analyze the industry, the competitive environment, and the key players
- Understand your current and future business goals
- Identify where and how you can best distinguish your company in the marketplace
Providing On Demand Services
At Paradigm, we offer wraparound marketing consulting, strategy and execution services that complement or supplement your internal marketing capabilities. Based on your needs, we can:
- Prepare a full marketing plan for you to execute
- Provide on-demand support, as needed, for specific initiatives
- Be contracted on a retainer basis
- Serve as CMO and oversee plan implementation by your internal team
- Focus solely on tactical execution
- Scale and adapt our level of support to satisfy your changing business demands
Our team of expert advisors have extensive experience in distinct marketing practices – from marketing, business development, and branding strategy, to graphic, print and website design. When we develop a marketing strategy, we look at how each discipline fits the larger puzzle of helping you achieve business growth and profitability.
Through our marketing services, we help our clients succeed by creating a marketing strategy that clearly identifies their unique selling proposition and aligns multiple initiatives to meet their business goals. As a creative design agency, we help our clients achieve a positive first impression by developing a brand that resonates with their target market. It’s when we combine our marketing and creative expertise that we really shine – and clients win.