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Digital & Social Media Marketing Plan

We recognize the allure and sway that social media and the Internet holds in a country obsessed with Facebook, Twitter, and anything Web-based.

We also know that a digital and social media strategy should be integrated with—not separate from your overall marketing strategy. These are valuable tools in your marketing toolbox, and when used as part of a comprehensive plan, they can generate the most impact.

Digital & Social media marketing strategy development: Creating customer engagement

Because it takes an average of 7 to 11 touches to reach a prospect and generate a sale, social media is an excellent method to routinely engage your audiences and compel them toward the next touch. Which is why our social media marketing plans focus on 4 goals:

  • Driving web traffic
  • Capturing new email addresses
  • Increasing consumer interactions
  • Improving brand awareness

With all the social media chatter, it is easy to lose focus. A well-articulated plan ensures that every post, every photo, and every tweet will ladder up to your master plan and reinforce your message strategy by:

  • Identifying your target audiences and your goals
  • Developing campaign strategies and promotions throughout the year to support those goals
  • Creating a 12-month calendar outlining the various initiatives
  • Preparing a 1-month content calendar to ensure cohesive communications


Digital marketing planning: Taking a big picture approach

Social media alone is unlikely to generate any significant return on investment. But when coupled with other digital marketing disciplines, it offers greater potential to drive brand awareness, further engage audiences, increase revenue, and meet your business goals.

We complement your online presence by building into your digital marketing plan the tactics by which your target audiences can arrive at your website:

  • Email marketing
  • Search engine optimization
  • Search engine marketing
  • Mobile advertising
  • Banner advertising
  • Content marketing
  • Video marketing

resource calendar
social media

Social Media Calendar will help you organize your marketing execution and maximize your return on investment.

Enter your e-mail address to receive your free sample Social Media Calendar tool.

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And of course, a strong focus on social media marketing.

From direct-response email to display advertising, Facebook to LinkedIn, Twitter to Snapchat on smartphones, tablet devices or laptop/desktop computers, we will work with you to create a cohesive digital and social media marketing plan that can help you achieve your business goals.

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995