Social media marketing is a powerful way to engage with your audience, build brand awareness and – when combined with other marketing initiatives – drive a return on investment. As social media is constantly evolving, our social media team stays up-to-date on new trends and opportunities by attending continuing education classes, webinars, and conferences (so that you don’t have to). We are prepared with the tools, expertise, and knowledge to effectively manage the day-to-day execution of your social media marketing campaigns. Through a retainer engagement, we develop and execute a plan that supports your business goals. In addition to social media platform planning and execution, we make strategic changes to plans based on data analytics and adjust our efforts accordingly.
To ensure a cohesive partnership and the implementation of a successful social media strategy, we have developed a proven system that allows us to seamlessly integrate with your marketing team when executing social media management services.
Social Media Strategy Services
We believe in strategic, long-term planning, and we stress this when developing a social media marketing plan. Understanding your target audience, identifying business goals, and developing a cohesive and strategic campaign calendar lay the groundwork for a successful social media marketing plan.
Creating a monthly content calendar and researching, compiling and writing social media posts for each platform in advance ensures that your posts are purposeful and efficient each month. In this phase we also create a system of communication and standard operating procedures that strengthen and empower our partnership to drive business growth.
Social Media Management and Execution
Regularly scheduled meetings, open communication, and an on-going task list provide a structure that enables us to seamlessly and consistently execute your social media marketing strategy effectively. These meetings enable us to stay up-to-date on what is happening within your organization and develop new campaign opportunities that support your business goals. We follow a strict client approval process that is jointly established during the strategic planning stage. This ensures you are fully aware of and satisfied with, the day-to-day tasks we are performing.