Skip links
26% Revenue Growth Through Strategic Marketing: DeTorres & DeGeorge Family Law 26% Revenue Growth Through Strategic Marketing: DeTorres & DeGeorge Family Law 26% Revenue Growth Through Strategic Marketing: DeTorres & DeGeorge Family Law Paradigm Marketing and Design

Marketing Case Studies

Case Study: 26% Revenue Growth Through Strategic Marketing: DeTorres & DeGeorge Family Law

Author: Michael Scorcia Category: Marketing Case Studies Date: February 2, 2018



DeTorres & DeGeorge Family Law (D&D) has been helping families with their legal affairs for nearly three decades – specializing in family law cases including divorce, custody & parenting time, alimony, child support, and executive compensation distribution. The firm, which has offices in Morristown and Flemington, New Jersey, is comprised of a team of compassionate listeners who are determined to advocate for their clients’ rights as they work to achieve the best possible outcomes.

The attorneys at D&D understand that family law can be emotional and difficult. As a result, the firm has earned a reputation for compassion and understanding while remaining steadfast in its mission to offer judicious counsel and guidance – all while moving clients toward the best course of action. Each attorney is familiar with his or her clients’ unique stories, which gives them a thorough understanding of the particular facts, dynamics, and timelines of each individual case.


D&D has had a successful track record of helping families move forward with their lives for quite some time. After years of establishing itself in Flemington, New Jersey, D&D recently opened an office in Morristown and became interested in increasing its brand awareness in Morris and Hunterdon Counties.

Paradigm was hired to develop a well-rounded marketing strategy that would coordinate efforts between all marketing vendors and the client’s internal resources. The goal of the plan was to build brand awareness in Morris County; position D&D as a thought leader in its industry; increase website traffic and social/digital engagement; and develop a marketing system that would drive leads to the D&D website.

D&D also requested a system for measuring the firm’s progress so it could see exactly how much of its growth could be directly attributed to these new marketing efforts.


To begin, Paradigm listened carefully to D&D’s needs through weekly calls with internal team members and marketing partner Peak Inbound Marketing, which specializes in PPC and SEO services. We then developed, executed, and monitored a cohesive marketing strategy that introduced automation in an attempt to streamline campaign initiatives.

Each initiative focused on brand building, new prospect acquisition, thought leadership, and/or prospect re-engagement:

  • Ad campaigns
    • Focus: Brand building and new prospect acquisition
    • Focus: New prospect acquisition
  • Social media marketing
    • Focus: Brand building, thought leadership, new prospect acquisition and prospect re-engagement
  • Webinar series
    • Focus: Brand building, thought leadership, new prospect acquisition and prospect re-engagement
  • Email drip campaigns
    • Focus: Thought leadership and prospect re-engagement

Graphic design was another strong proponent of the campaign, which Paradigm created for the purposes of ad promotion, event marketing, web updates and branding changes.

Finally, we worked to develop a cohesive metrics reporting strategy that covered all parts of D&D’s new marketing campaigns, but most importantly website, social media, and ROI data. The purpose of this metrics reporting strategy was to provide the D&D team with a solid understanding of their return for every dollar spent on marketing, plus it gave them a repeatable process that could be measured monthly so that we could help guide and inform them on their marketing decisions going forward.


D&D experienced a remarkable increase in business gross revenue – up 26% from the prior year. The firm’s success can also be clearly seen in its vast increase in website traffic over the past year, which was highlighted in our metrics reporting along with several other notable figures:

  • 89% increase in unique users to website
  • 73% increase in site sessions
  • 305% ROI
  • 72% increase in social media impressions

This undeniable growth is attributed to a collaborative effort between D&D, Paradigm and Peak Inbound Marketing.

Have questions? Contact us

  • This field is for validation purposes and should be left unchanged.

You may also like

Nonprofit Case Study Image
Author: Michael Scorcia
Date: November 16, 2021
265% Revenue Boost by Implementing Donor Management System: Non-Profit OVERVIEW A nonprofit organization was struggling to expand their development strategy and leverage existing relationships to expand their donor pool. They turned to Paradigm to standardize their workflows in support [...]... CONTINUE READING
Author: Kacey Waleski
Date: June 30, 2021
Marketing Program Produces Triple Digit Results: NJ Medical Device Company OVERVIEW Paradigm Marketing and Design stepped in to address an urgent marketing need for a medical device and design company that’d been operating without a marketing department. After a successful [...]... CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995