Skip to main content
Skip links
Paradigm Marketing and Design Helps Longo Improve Marketing-to-Sales Processes Resulting in Expand Market Presence and Revenue Boost Paradigm Marketing and Design Helps Longo Improve Marketing-to-Sales Processes Resulting in Expand Market Presence and Revenue Boost Paradigm Marketing and Design Helps Longo Improve Marketing-to-Sales Processes Resulting in Expand Market Presence and Revenue Boost Paradigm Marketing and Design
Email,Marketing,Concept,,Company,Sending,Many,E-mails,Or,Digital,Newsletter

Marketing Case Studies

Case Study: Paradigm Marketing and Design Helps Longo Improve Marketing-to-Sales Processes Resulting in Expand Market Presence and Revenue Boost

Author: Kaitlyn Wilcoxson Category: Marketing Case Studies Date: July 11, 2023

Email,Marketing,Concept,,Company,Sending,Many,E-mails,Or,Digital,Newsletter

OVERVIEW

Longo, an electrical-mechanical products and service company, approached Paradigm to take over its newsletter program to fill an internal staffing gap. At the time, they had no marketing infrastructure in place and no social media presence. Paradigm not only revamped the newsletter program to enhance its design, content, and process, but also identified additional areas of opportunity to boost sales and expand the company’s reach.

Challenge

Longo ran into a roadblock with its newsletter program when the person who’d previously managed it was no longer able to fulfill the role. Viewing the setback as an opportunity to overhaul the program at a more strategic level, they engaged Paradigm to lead the charge.

Solution

Paradigm took a strategic approach in overhauling the client’s newsletter program, which included both employee and customer newsletters. The team created a captivating new design, compelling content, and a trivia component to drive engagement, and implemented a sustainable process to manage it ongoing.

During this process, the Paradigm team recognized a critical deficiency in the client’s customer acquisition strategy: they had no formal marketing infrastructure in place and were relying primarily on a direct sales approach to drive new business. With that, Paradigm proposed a robust yet simple marketing infrastructure to transform its lead gen efforts. This included an email marketing program to expand its reach to customers and prospects, social media marketing to increase brand awareness, and videos to highlight the firm’s recent wins and successes. Paradigm also built a marketing-to-sales handoff that holds the sales team accountable for amplifying the company’s reach on LinkedIn and a process that ensures they consistently follow up on leads generated from the marketing initiatives.

Results

Paradigm created a marketing infrastructure that supports a robust multi-touch marketing approach, ensuring consistent and strategic interactions with potential customers throughout their buyer’s journey. Its email marketing program has yielded impressive results, including an $80K project, showcasing the tangible impact of its efforts in driving substantial business growth.

What’s more, in the three years since becoming active on LinkedIn, Longo has amassed a significant niche following on the platform, with a noteworthy 113,795 impressions, an engagement rate of 8.4%, and 2,833 clicks directed to their website.

Have questions? Contact us

  • This field is for validation purposes and should be left unchanged.

You may also like

Modern,Flat,Design,Isometric,Concept,Of,Digital,Marketing,For,Banner
Author: Kaitlyn Wilcoxson
Date: November 15, 2023
Psychiatric Association Increases Web Traffic by 93.44% from Social Media Efforts OVERVIEW The New Jersey Psychiatric Association (NJPA) is a professional psychiatric organization located in Neptune, NJ. The mission of the NJPA is to serve their members’ professional practice needs, including [...]... CONTINUE READING
Business,Charts,And,Graphs,On,Screen,With,Non,Profit,Title
Author: Kaitlyn Wilcoxson
Date: August 25, 2023
Nonprofit Raises More Than $221K for its Flagship A Night in the Cold event, Exceeding Fundraising Goals OVERVIEW Homeless Solutions (HSI), a nonprofit organization that helps the homeless and working poor rebuild their lives and become self-sufficient, wanted to increase the impact of its annual flagship event, [...]... CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995