Date: August 18, 2023
Client : Themerella
Firefreeze Worldwide, Inc., headquartered in Rockaway, NJ, develops new and innovative fire suppression and fire safety products to meet the world’s growing need for safe and sustainable chemicals. Specializing in the law enforcement, firefighting, first responder, and trade industries, Firefreeze provides environmentally friendly and non-toxic firefighting alternatives to the many hazardous chemicals currently on the market. When Firefreeze wanted to modernize their logo while preserving the personality of the company, we are proud they trusted Paradigm. To inform our work, we examined Firefreeze’s target audience and competitors, to ensure the branding stood out and was appealing. Working with some trademarked elements of the old logo, we revamped it to reflect the company’s deep history, its position as a family-owned business, and role as industry leader in cutting edge firefighting solutions.