MAIN - Paradigm Marketing

The Main Library Alliance is a network of 49 public libraries in New Jersey with the mission of leading and encouraging collaboration, resource sharing, staff development, and innovation. The organization provides high quality, cost effective shared services to member libraries for their communities. The consortium wanted to raise awareness of the organization in their community and demonstrate the value Main provides to library patrons. Paradigm was proud to collaborate with their team to create a multi-purpose video to help Main reach new audiences and to help member libraries illustrate the advantages of the consortium and drive community members to their local library. We worked with Main from start to finish – writing the script, crafting storyboard concepts, selecting images, and supporting the Main team to produce the video.