Marty Lyons - Paradigm Marketing

The Marty Lyons Foundation, a nonprofit based on Long Island, NY, holds the mission to enrich the lives of children experiencing profoundly challenging medical issues. Founded by football legend Marty Lyons, the organization supports them by fulfilling wishes through vacations, room makeovers, special medical beds, concert tickets, and more. When the organization was looking to elevate its impact on the audiences it serves, we were proud they turned to Paradigm. We started by helping the foundation find a consistent voice and appearance that would appeal to their diverse audiences – the kids who receive the wishes as well as the donors, volunteers, and corporate sponsors who help them pull it off, while upholding the 40-year legacy of the organization’s efforts. We designed and built a website that honored the foundation’s history (and love of NY Jets green!) that was fun, easy to navigate, and built to accommodate growth, including SEO and social media strategy.