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About the Author
Kristen Hine is the Creative Manager and Web Strategist at Paradigm Marketing and Design. She has spent her career filling a lot of roles and being embedded in many facets of marketing, communications, and business operations, for companies large and small. Her experience has empowered her to help businesses meet their marketing and operations goals – to develop and execute a brand strategy from start to finish. She takes a holistic approach to achieve client satisfaction, making sure even the most complex obstacles are addressed, resolved, and communicated efficiently.
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Is AI Diluting Your Brand?
Author: Vicki Harte
Generative AI has made it easier than ever to produce marketing assets at scale. Websites, sales collateral, emails, social posts, proposals, presentations, and blogs, and other marketing assets can all be created in...
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Traffic Not Converting? Here’s How CRO Helps Turn Visitors into Customers
Author: Madison Deckert
Driving more visitors to a website that doesn’t convert is a little like pouring more water into a bucket with a leak. If your marketing efforts continue to generate traffic while leads...
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The Importance of Creative Content Marketing and How to Use It
Author: Madison Deckert
Every blog post, video, webinar, or social post requires time, budget, and expertise. Yet for many organizations, that investment generates little more than page views. Content is published, but it doesn’t attract qualified prospects, support sales...
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