Date: May 22, 2023
Client : Themerella
Norwescap, based in Phillipsburg, NJ, works throughout northwestern New Jersey to empower individuals and families to move away from the crisis of poverty, and towards a future where they can thrive. Their mission is to strengthen communities by creating opportunities that improve the lives of low-income individuals and families. When the nonprofit needed a website to help elevate their outreach to and impact on the array of audiences they serve, we were honored they turned to Paradigm. We worked with them to refine their voice consistency and develop a visual identity that would appeal both to those needing help through their programs as well as create opportunities for others to join in on working to achieve the mission. We delivered a site that was fun, but informative, easy to navigate, and built to accommodate growth through future marketing efforts.