Portfolio Highlight: PIK CRAFT video
Date: December 15, 2022
Client : Themerella
Prevention is Key (PIK) is a Rockaway, NJ-based nonprofit dedicated to empowering every individual they serve to live a healthy lifestyle and helping those on their journey to recovery from drug misuse as well as their family and loved ones. PIK’s Community Reinforcement and Family Training (CRAFT) program helps families and friends cope with the challenges of having a loved one with problematic substance use, teaching them effective strategies for helping their loved one through every step of their recovery journey. When the organization wanted to raise awareness about this incredible resource, specifically to boost participation in Passaic and Essex Counties, we were grateful they turned to Paradigm. We developed a Facebook ad campaign featuring a video spotlight of members of the CRAFT program. We worked with PIK to create the strategy, messaging, and direction of the video as well as interviewed the participants and worked with our video partners to bring it to life!