Paradigm Marketing and Design Acquires Brand Agency Division of Harte Marketing Cooperative
Author: Guest Blogger Category: Press Date: December 16, 2019
Pine Brook, N. J. – Paradigm Marketing and Design is pleased to announce its acquisition of the Brand Agency Division of Harte Marketing Cooperative, a marketing firm focused on branding and messaging for small and mid-sized businesses. The acquisition brings together two like-minded organizations and represents a key step in the growth of Paradigm as a leading full-service marketing agency.
Harte Marketing Cooperative was built upon the ideal of helping small and mid-size businesses navigate the maze of marketing by crystallizing their clients’ messaging and aligning their budgets with their objectives.
As of January 2, 2020, HMC’s Founder and CEO, Vicki Harte, will join the Paradigm team as Director of Client Engagement.
“This is an exciting opportunity for us,” says Rachel Durkan, Paradigm’s President and Founder. “Vicki Harte shares our core values of success, support and excellence. In years past, we have worked together as strategic partners to support our client’s growth and achieve their goals. We are so pleased that Vicki will be bringing her wealth of knowledge and experience to our team.”
“Rare is it that you find a company that you completely identify with, from values to deliverables,” Harte says. “I am thrilled to be joining the team at Paradigm Marketing and Design as Account Director. I have always been in awe of the Paradigm team and their consistent approach to effective marketing strategies.”
Prior to founding HMC, Harte worked as a VP of business development and as a marketing director. Through those experiences, she has become an expert at matching the right strategic partners to the right clients. She originally began her career as a sales assistant in the finance industry before transitioning to representing commercial illustrators to top agencies in the New York City area.
Harte Marketing Cooperative’s Concierge Services, which serves as a broker in partnering clients with the right services, has not been acquired by Paradigm and will continue to operate under the tutelage of Paul Harte.
Paradigm is a full-service marketing and design agency. Together with their clients, the Paradigm team is focused on one objective: creating impactful initiatives that help achieve long-term growth. Providing excellence is one of the agency’s core values, and they take tremendous pride in the quality of the work they deliver. The agency’s cross-functional team approach ensures that they’re always working together to drive client success.