Paradigm Marketing and Design Named Finalist for 51st Annual Jersey Awards by NJ Ad Club
Pine Brook, N.J. – The NJ Ad Club has named Paradigm Marketing and Design among its group of finalists for this year’s 51st Annual Jersey Awards. Paradigm is in contention for either 1st, 2nd or Certificate of Honors recognition in the category of Social Media – Social Media Promotion, Incentive Program, for an immensely successful social media advertising campaign it created and executed for New York City’s historic Wellington Hotel.
The “One Night Stay Giveaway” campaign provided a 7,610% return on investment for the Wellington Hotel – generating more than $15,000 in revenue on a $200 advertising budget. The campaign was led by Paradigm account manager Eileen Boh and lead web developer Michael Scorcia.
Boh has earned a reputation as a digital marketing pro over the course of her career, which includes growing the social media department at Paradigm by establishing hugely successful policies and procedures that allow the firm to more effectively encourage growth and provide value to its clients. Boh worked in partnership with fellow Paradigm team member, Scorcia, to develop the award-winning design. Scorcia leans on his expertise in everything from web and graphic design to photography and videography to ensure every Paradigm client’s most valuable tools – website, digital ads and graphic designs – are running optimally.
With the goal of capturing the email addresses of prospective guests, Boh, Scorcia and the Paradigm team created the “One Night Stay Giveaway” campaign to offer prospects a chance to win a complimentary night stay in exchange for their contact information. In addition to the huge return on investment, the campaign also generated hundreds of new contacts, and the winner of the contest not only accepted and booked their one-night free stay, but also booked six additional nights at the hotel.
Paradigm will learn whether it has earned a 1st, 2nd or Certificate of Honors ranking on June 5, when the NJ Ad Club hosts the 51st Annual Jersey Awards banquet at The Grove in Cedar Grove, New Jersey.
The mission of the NJ Ad Club is to shine a light on all the great work being done by every discipline in the advertising community throughout New Jersey. For more information on the NJ Ad Club and their Jersey Awards, visit www.njadclub.org.
Paradigm is a full-service marketing and design agency. Together with their clients, the Paradigm team is focused on one objective: creating impactful initiatives that help achieve long-term growth. Providing excellence is one of the agency’s core values, and they take tremendous pride in the quality of the work they deliver. The agency’s cross-functional team approach ensures that they’re always working together to drive client success. For more information, visit www.paradigm-md.com.