Rachel Durkan Article featured in Successful Business News
Rachel Durkan’s article ‘Micro-Planning Through Uncertainty’ was featured in Successful Business News.
Read the full article here
During this age of uncertainty, people are left with little control over situations or experiences faced. The question we now face is, how can businesses plan for growth when the environment continue to shift? The answer: micro-planning. In this article, Rachel discusses the benefits and best practices of short term marketing planning during these uncertain times. Ultimately, focusing your marketing goals on specific points, such as target audience, message and tools to do so. By using these fundamental elements while practicing micro-planning, you are setting your business up for short and long term success.