5 Steps to Surviving, then Thriving Business-Wise in a Global Pandemic
5 Steps to Surviving, then Thriving Business-Wise in a Global Pandemic By Rachel Durkan, President, Paradigm Marketing and Design When COVID-19 shut the state and the world down, Paradigm Marketing and Design experienced an immediate 40% downturn in business. The uncertainty was... DOWNLOAD
Target Audience Worksheet
Is your company struggling to increase revenue during these uncertain times? Is your current target audience cutting their budgets, making it harder for you to generate new business? If so, it’s time to redefine your target market—and we can help. Our easy-to-use target audience analysis... DOWNLOAD
Social Media Management Tools
Social media marketing is a vital piece of your marketing puzzle. As a standalone initiative, it can help you increase brand awareness, boost customer and prospect engagement and drive website traffic. When strategically integrated into your overall marketing plan, a well-defined social media... DOWNLOAD
Marketing on a Wish and a Prayer
Book Chapter
Marketing on a Wish and a Prayer Book Chapter The basic tenets of marketing are universal: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered, encourage them to keep coming back for more, and remind them to... DOWNLOAD