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Marketing Tools

Paradigm Marketing and Design’s Whitepaper

Is marketing worth your investment? Research says yes! For most mid-sized B2B companies offering professional services, a deal can’t be closed without a knowledgeable salesperson. Given that fundamental truth, would a business be better served investing in building a larger sales program or... Download Now

Audience Matrix

What is an audience matrix and why should you invest the time in creating one? An audience matrix is a powerful tool for you to drill down into your audience DNA. It helps you to cross identify who your audience(s) are for your products/services and what their needs are at each stage of the... Download Now
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Email Automation Best Practices

Email Automation Best Practices Is a 4,200% ROI on your email marketing investment possible? Yes! 2022 statistics show email marketing ROI is 4,200% or $42 for every $1 spent! Email has also been shown to be 40% better at converting in comparison to Facebook and Twitter. If you aren’t... Download Now
Person holding the Paradigm Target Audience Worksheet download tool

Target Audience Worksheet

Is your company struggling to increase revenue ? Is your current target audience cutting their budgets, making it harder for you to generate new business? If so, it’s time to redefine your target market—and we can help. Our easy-to-use target audience analysis worksheet offers guidance... Download Now
Man reading Marketing on a Wish and a Prayer book chapter

4 Essential Marketing Strategy Lessons for Business Growth

Book Chapter

Book Excerpt: Marketing Strategy Lessons for Business Growth Download our book chapter "Marketing on a Wish and a Prayer" The basic tenets of marketing are universal: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you... Download Now

What Makes a Good Virtual Event?

Since mid-2020, we’ve seen a radical uptick in virtual events that has shifted the way the business community approaches events marketing. Though the all-virtual-all-the-time events environment proved only temporary, virtual events, to a large degree, are here to stay. Virtual events can be... Download Now
Social media tool bundle graphic

Social Media Management Tools

Social media marketing is a vital piece of your marketing puzzle. As a standalone initiative, it can help you increase brand awareness, boost customer and prospect engagement and drive website traffic. When strategically integrated into your overall marketing plan, a well-defined social media... Download Now

LinkedIn Best Practices

LinkedIn Best Practices: Engagement Etiquette to Work the Algorithm Are your LinkedIn marketing efforts falling flat? If you are like most businesses, you are using LinkedIn as part of your marketing outreach. However, you may have suddenly found your content is no longer being seen by your... Download Now

Facebook Best Practices

Facebook Best Practices: Engagement Etiquette to Work the Algorithm Are your Facebook marketing efforts falling flat? Facebooks’ algorithm uses machine learning to constantly improve its efficiency. This process happens every time a user—and there are 2.9 billion of them—refreshes their... Download Now

Instagram Best Practices

Instagram Best Practices: Engagement Etiquette to Work the Algorithm Are your Instagram marketing efforts falling flat? Each part of Instagram uses its own algorithm to provide highly personalized experiences for each of their 2 billion weekly users. There are 3 sections of Instagram: Explore,... Download Now
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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995