Skip to main content
Skip links

Marketing Tools


Messaging Matters: How to Elevate Your Brand in Today’s Business World

In a marketplace saturated with competing brands and an over-abundance of information, your messaging is the compass that guides your brand through the noise. Research shows that: A 20% improvement in your messaging has a more profound impact on ROI than a 20% improvement in your product.... Download Now

The Power of the Impact Statement: Why Nonprofits Struggle with Messaging (and How to Fix It)

Is your nonprofit effectively engaging all your stakeholders? The success of your organization hinges on your ability to communicate clearly and inspire action across multiple audience segments. As a nonprofit, you serve a diverse range of audiences: donors who fund your mission, volunteers who... Download Now
Outsource vs. In-house Marketing – Which is Better for Your Business Success?

Outsource vs. In-house Marketing – Which is Better for Your Business Success?

As customer demands continue to evolve, businesses face a series of challenges that make it difficult to keep up and stay competitive. In fact, a staggering two-thirds of marketing leaders struggle to respond to competitive pressure, while 62% express concerns over a lack of desired... Download Now
Lead Scoring Whitepapaer

Lead Scoring Whitepaper

Are you setting up your sales team for success with warm leads? According to the data, probably not. In fact… Research suggests that 61% of B2B marketers send all leads directly to their sales team. A mere 27% of those leads are qualified or identified as having high potential to... Download Now

WhitePaper: Does your B2B Website Influence Your Bottom Line?

There is a great debate taking place within the B2B space: does a company’s website have an impact on its yearly revenue? 30% of businesses say ‘no’ and do not even have a website, but  69%  of B2B business cite having a website as a fundamental sales tool. Which answer is right? Can... Download Now

Whitepaper: Is marketing worth your investment? Research says yes!

For most mid-sized B2B companies offering professional services, a deal can’t be closed without a knowledgeable salesperson. Given that fundamental truth, would a business be better served investing in building... Download Now

Audience Matrix

What is an audience matrix and why should you invest the time in creating one? An audience matrix is a powerful tool for you to drill down into your audience DNA. It helps you to cross identify who your audience(s) are for your products/services and what their needs are at each stage of the... Download Now
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995