Marketing on a Wish and a Prayer
Book Chapter
The basic tenets of marketing are universal: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered, encourage them to keep coming back for more, and remind them to share their positive feedback with their friends. Executing this premise is much different for... DOWNLOAD
3 Steps to a Smart Marketing Plan
Webinar
Download our webinar, “3 Steps to a Smart Marketing Plan,” to learn how you can overcome these challenges when creating your marketing strategy. We review our three-step process for developing an effective marketing plan that unites a clear message with individual touches to create a unified, purpose-driven communications strategy.... DOWNLOAD
Leveraging Partnerships to Grow Your Business
Webinar
In just about every industry and across almost every facet of life, there is strength in numbers, power in partnerships, and there is evidence that two heads are better than one.... DOWNLOAD
50 Creative Social Media Posts
Resource guide
We talk a lot about creating a social media strategy here at Paradigm Marketing and Design. We develop a process that includes establishing your goals, developing your strategy, executing your strategy, measuring your metrics and adjusting your strategy. One part of developing your strategy includes creating your monthly social media calendar and writing your social... DOWNLOAD
Metrics that Measure Social Media Success
Webinar
We talk a lot about creating a social media strategy here at Paradigm Marketing and Design. We develop a process that includes establishing your goals, developing your strategy, executing your strategy, measuring your metrics and adjusting your strategy. One part of developing your strategy includes creating your monthly social media calendar and writing your social... DOWNLOAD
Facebook Glossary
Glossary
Paradigm Marketing and Design stresses the importance of integrating your social media marketing plan with your overall marketing strategy. Think of social media as a single spoke on your wheel of marketing initiatives. Although it is only one part of the larger plan, it is vital to keeping your marketing strategy in motion.... DOWNLOAD
Social Media Content Calendar
Worksheet
Before there was the Internet, we read our news in newspapers, magazines, journals and the like. Because printing and distribution required such large chunks of time, a lot of careful planning went into each edition. Journalists and editors worked tirelessly to ensure there was a proper balance of editorial content and hard news – placing... DOWNLOAD