Paradigm Marketing and Design’s Whitepaper
Is marketing worth your investment? Research says yes! For most mid-sized B2B companies offering professional services, a deal can’t be closed without a knowledgeable salesperson. Given that fundamental truth, would a business be better served investing in building a larger sales program or... Download Now
Audience Matrix
What is an audience matrix and why should you invest the time in creating one? An audience matrix is a powerful tool for you to drill down into your audience DNA. It helps you to cross identify who your audience(s) are for your products/services and what their needs are at each stage of the... Download Now
Email Automation Best Practices
Email Automation Best Practices Is a 4,200% ROI on your email marketing investment possible? Yes! 2022 statistics show email marketing ROI is 4,200% or $42 for every $1 spent! Email has also been shown to be 40% better at converting in comparison to Facebook and Twitter. If you aren’t... Download Now
Target Audience Worksheet
Is your company struggling to increase revenue ? Is your current target audience cutting their budgets, making it harder for you to generate new business? If so, it’s time to redefine your target market—and we can help. Our easy-to-use target audience analysis worksheet offers guidance... Download Now
4 Essential Marketing Strategy Lessons for Business Growth
Book Chapter
Book Excerpt: Marketing Strategy Lessons for Business Growth Download our book chapter "Marketing on a Wish and a Prayer" The basic tenets of marketing are universal: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you... Download Now
What Makes a Good Virtual Event?
Since mid-2020, we’ve seen a radical uptick in virtual events that has shifted the way the business community approaches events marketing. Though the all-virtual-all-the-time events environment proved only temporary, virtual events, to a large degree, are here to stay. Virtual events can be... Download Now
Social Media Management Tools
Social media marketing is a vital piece of your marketing puzzle. As a standalone initiative, it can help you increase brand awareness, boost customer and prospect engagement and drive website traffic. When strategically integrated into your overall marketing plan, a well-defined social media... Download Now
LinkedIn Best Practices
LinkedIn Best Practices: Engagement Etiquette to Work the Algorithm Are your LinkedIn marketing efforts falling flat? If you are like most businesses, you are using LinkedIn as part of your marketing outreach. However, you may have suddenly found your content is no longer being seen by your... Download Now
Facebook Best Practices
Facebook Best Practices: Engagement Etiquette to Work the Algorithm Are your Facebook marketing efforts falling flat? Facebooks’ algorithm uses machine learning to constantly improve its efficiency. This process happens every time a user—and there are 2.9 billion of them—refreshes their... Download Now