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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: May 23, 2018

Facebook Advertising Terms Every Business Should Know

Facebook has made advertising easier and more accessible than ever. Businesses of all sizes can now showcase their brands to exactly the audiences they choose, and within their own defined budgets. But while businesses are flocking to Facebook at record speeds to take advantage of all sorts of new marketing opportunities, there is still a...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: May 22, 2018

Important Google Update: Chrome set to mark certain websites unsecure

Google recently announced that on July 1, 2018 it will run a major update to Google Chrome. At that time, websites that do not have a correctly installed security (SSL) certificate will be marked as “not secure” in the Chrome browser. Your website is a marketing tool for your business, and visitors who see that...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: May 10, 2018

Importance of Maintenance and Web Care

Just like changing the oil in your car every three months or 3,000 miles, your WordPress site requires regular website maintenance to keep everything running smoothly. By keeping up with all available updates, you give your website the greatest chance at a long, productive life; and, in turn, you protect one of your greatest marketing...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: May 3, 2018

Typeface for a Brand

There’s a reason design professionals everywhere love to poke fun at Comic Sans: its slightly disheveled appearance lends an air of unsophistication to just about anything it graces. The truth is, those designers are onto something. Fonts matter, and they matter a lot. The font you choose as your primary brand typeface sends a message...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: April 27, 2018

Thought Leadership for Professional Services

Thought leadership in marketing is a simple enough concept: it’s the art of establishing your company as the best in the industry through the strategic sharing of expert information. Earning that reputation, though – that takes time and a real dedication to your thought leadership marketing strategy. As Brian Rhoads, the former Head of Content...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: April 18, 2018

Instagram for Education: The Next Big Recruiting Tool?

Instagram has come a long way since the early days of square-only photos and, in hindsight, mediocre filters. But the social media app’s recent growth extends well beyond its newfound ability to offer photos of various ratios and more refined image editing capabilities. Instagram has become such a major player in the social media marketplace...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: April 13, 2018

Marketing Analytics & Measurement Dashboards

Numbers may not lie, but they can get overwhelming – and fast. In the marketing sphere, we tend to stress the importance of marketing analytics and measurements, and yet with so many different KPIs to examine – social media followers, post likes, email open rates, website visitors, website bounce rates, etc. – it can be...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: April 6, 2018

Maximizing the Marketing ROI

Typically, when we spend money, we expect to receive something in return. Chances are, you wouldn’t wander into a grocery store, hand the cashier a $20 bill, and happily walk out empty-handed. If you’re going to spend $20 at the grocery store, you expect to go home with $20 worth of groceries. The same concept...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: March 30, 2018

Color Trends and Influences in Men vs. Women

Color is an extraordinarily powerful and equally complex marketing tool. Although the way in which any particular individual perceives, processes and reacts to color is deeply personal – and heavily dependent upon personal experiences, cultural background and myriad other influences – there is no question that color evokes emotion in all of us and plays...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: March 21, 2018

Expanding Your Audience Reach with a Sweepstakes Campaign

There’s nothing quite like the thrill of a win. We see it every year around this time as March Madness takes over TVs across America. We also see it in the excitement of playing the lottery, or in challenging your spouse to a friendly game of Monopoly. Whatever the platform, victory is oh, so sweet....

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: March 16, 2018

Aligning Sales & Marketing Teams

Teamwork makes the dream work – especially in executing your business’s sales and marketing strategies. Experts on the topic believe that synergizing your sales and marketing teams should be your absolute first organizational goal because each and every one of your business successes is ultimately a direct result of the collaboration and free exchange of...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: March 9, 2018

Effective Marketing: The Touch Factor

Chances are, your business has a website, which is a great first step toward launching an effective marketing campaign. But it’s important to understand that it really is only the first step. On average, it takes seven to 11 touches to reach your audience, so on its own, your website may not be enough to...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995