Author: Michael Scorcia
Date: September 16, 2021
How to Choose a B2B Website Design Agency
The number of businesses operating online is almost innumerable – each attempting to generate sales and stand out among the competition. Your company’s website is a critical component of your overall digital marketing strategy, and having a visually-appealing site that is easy to navigate is an...
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Author: Rachel Entsminger
Date: September 9, 2021
Benefits of CRM Software for Small Businesses
No matter the industry you work in, the products you sell, or the services you offer, your clients and customers are the lifeblood of your business. The better you can understand your customers, the better your relationship will be with them, and the more successful you will be at targeting...
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Author: Michael Scorcia
Date: September 2, 2021
Choosing the Perfect B2B Ecommerce Solution
Ecommerce is a huge part of how consumers use their purchasing power today, and it’s becoming increasingly important as time goes on. However, despite the many benefits associated with using an online platform to manage sales, B2B companies – businesses that market their goods and services to...
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Author: Kaitlyn Partington
Date: August 26, 2021
The Importance of Search Intent in Digital Marketing
With just the click of a computer mouse or the tap of a mobile device screen, consumers have a wealth of information and purchase options available to them online. Knowing this, one challenge that businesses and organizations often face is how to make their websites the place where users go – and...
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Author: Kacey Waleski
Date: August 19, 2021
What is a Social Media Marketing Planner?
In this day and age, there’s a good chance social media plays a major part in the communications strategy for your business or organization. It can boost your outreach efforts, helping you grow your business, reach new audiences, and build brand recognition. One way to ensure your social media...
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Author: Kaitlyn Partington
Date: August 12, 2021
What is Organizational Branding?
Organizational branding is one of the most often misunderstood concepts in marketing and design. Many make the mistake of relegating it to simply the logo or signature colors of a business or organization. But a brand is so much more than that. It is one of, if not the most valuable asset you...
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Author: Kacey Waleski
Date: August 5, 2021
How to Make Connections at Virtual Business Networking Events
Virtual events are part of our “new normal,” not only in the aftermath of the COVID-19 pandemic, but also as a result of the ever-increasing importance of digital networks to our world. Businesses in almost every industry are learning the value of virtual business networking events and...
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Author: Kaitlyn Partington
Date: July 29, 2021
How to Create an IGTV Marketing Strategy
Integrating video into your communications is a compelling way to engage with your core audiences. IGTV on Instagram allows users to feature videos longer than the usual 60 seconds the platform permits, up to 60 minutes in length. As consumers watch more videos online, creating an IGTV marketing...
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Author: Michael Scorcia
Date: July 22, 2021
How to Customize Your WooCommerce Product Page Design
The products you sell are unique, and the pages where you sell them should be, too. WooCommerce – as one of the most popular e-commerce platforms used today – is a great option for making that happen. It offers hundreds of templates to start with, plus lots of customization options to help you...
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Author: Kaitlyn Partington
Date: July 15, 2021
How to Create a Digital Marketing Campaign Strategy
We live in a highly digital world, with an unfathomable amount of information available at our fingertips. Consumers are constantly connected, and this offers your business or organization many opportunities to break through and capture the attention of your audience – which, in turn, makes your...
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Author: Rennica Johnson
Date: July 8, 2021
Use the Most Readable Web Fonts in Your Designs
You likely encounter dozens, if not hundreds, of different fonts in your daily life – on everything from your phone and computer screen to the signs you see while driving. And while you probably don’t spend too much time thinking about them, you certainly would notice if they were illegible....
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Author: Kacey Waleski
Date: July 1, 2021
How to Build a Successful Brand Strategy
Your brand is one of, if not the most prized asset of your company or organization. It is not always easily defined, but it is almost always easily recognized. It is intangible, but it is comprised of tangible elements. So, what does a successful branding strategy accomplish? Simply put –...
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