Author: Eileen Boh
Date: January 15, 2020
What Are Facebook Dynamic Creative Ads and How Can They Increase My Sales?
What makes for a successful social media campaign? The obvious answer: one that builds brand awareness, brings leads into your funnel and drives sales. But how do you get to that point? How do you reach your audience in a way that is meaningful and compels them to take action? By knowing what...
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Author: Carolyn Menz
Date: January 13, 2020
Tailoring Your Annual Marketing Plan for the New Year
The start of each new year is the perfect time to review your existing marketing strategy and lay out a new annual marketing plan for the year ahead. While there’s no need (usually) to reinvent the wheel year after year, a yearly reassessment of your marketing strategy allows you to identify any...
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Author: Frankie Pergola
Date: December 27, 2019
Modern Law Firm Web Design: How Much Should It Cost?
If you’re a lawyer, you certainly understand that your law firm’s credibility and reliability are priceless. Those are two of the most sought-after characteristics in any lawyer or law firm, and as you work on your law firm web design, those are exactly the same characteristics your visitors...
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Author: Carolyn Menz
Date: December 17, 2019
Magento Accessibility & ADA Compliance for e-Commerce Websites
As we continue to hear about major legal cases like the one brought against pizza giant Domino’s for its lack of accessibility on the company’s online ordering website, Magento accessibility has become a popular topic of conversation for many merchants with online stores. To avoid the potential...
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Author: Kaitlyn Partington
Date: December 5, 2019
Digital Marketing and Sales Funnels
We are often asked, “How do we bridge the gap between sales and marketing?” One way is by building marketing funnels that drive warm leads for your sales team and engage potential customers with your business. What are funnels in marketing? Digital marketing funnels consist of a series of...
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Author: Carolyn Menz
Date: November 29, 2019
What the Domino’s ADA Lawsuit Means for Website Compliance
One of the web’s most hot button topics continues to get hotter. Last month, the Supreme Court denied a petition in the Domino’s ADA lawsuit that would have allowed the pizza giant to appeal a decision made by the U.S. 9th Circuit Court of Appeals, which had previously ruled that the Americans...
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Author: Guest Blogger
Date: November 21, 2019
How to Really Understand Your Customer to Grow Your Business
The following is a guest blog post provided courtesy of Rosanne DeTorres, managing partner and co-founder of DeTorres & DeGeorge Family Law. Did you know that 8 out of 10 businesses fail within the first 18 months? While there are a number of factors that might contribute to a business’s...
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Author: Guest Blogger
Date: November 20, 2019
Measuring SEO Success: How Is Your Site Doing?
Is Your Site Casting Its Largest Net? Discover If You Are Utilizing SEO to Its Maximum Abilities This blog is provided courtesy of 9sail* Everyone’s heard of SEO, but few people understand the effort and research that goes into search engine optimization. Tracking SEO success isn’t as...
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Author: Eileen Boh
Date: November 15, 2019
Four Tips for a Successful Social Media Engagement Strategy
Social media engagement has become a hot topic among marketers in recent years. Most know they need to achieve it—but at the same time, they don’t know exactly why it’s important or how to get there. That’s why having a social media engagement strategy is important. Let’s start with...
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Author: Kristen Carter
Date: November 8, 2019
The Benefits of WordPress
When making the decision to develop a website for your business, you want to choose a website that will be able to you grow as your business grows. There are a variety of different options to choose, but when it comes to your website you will want to select a website platform that compatible with a...
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Author: Kaitlyn Partington
Date: November 1, 2019
Content Curation Strategy and Tools to Help You Position Yourself as a Thought Leader
By now, most marketers have embraced content marketing as one of the best ways to attract and retain prospects. The problem is, many lack the time and resources to consistently create engaging content. Consider this: according to research by the Content Marketing Institute, 80% of B2B marketers...
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Author: Carolyn Menz
Date: October 25, 2019
WordPress vs. Joomla vs. Drupal: What’s the Difference and Which is Better?
You’re ready to build or redesign your website, but you want to do it right. In today’s digital world where content is king, your website is the first place your prospects or customers will go for information. Capturing their attention and keeping them engaged comes down to the quality of your...
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