Author: Kristen Carter
Date: November 8, 2019
The Benefits of WordPress
When making the decision to develop a website for your business, you want to choose a website that will be able to you grow as your business grows. There are a variety of different options to choose, but when it comes to your website you will want to select a website platform that compatible with [...]...
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Author: Kaitlyn Partington
Date: November 1, 2019
Content Curation Strategy and Tools to Help You Position Yourself as a Thought Leader
By now, most marketers have embraced content marketing as one of the best ways to attract and retain prospects. The problem is, many lack the time and resources to consistently create engaging content. Consider this: according to research by the Content Marketing Institute, 80% of B2B marketers say their organization is focused on building audiences, [...]...
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Author: Carolyn Menz
Date: October 25, 2019
WordPress vs. Joomla vs. Drupal: What’s the Difference and Which is Better?
You’re ready to build or redesign your website, but you want to do it right. In today’s digital world where content is king, your website is the first place your prospects or customers will go for information. Capturing their attention and keeping them engaged comes down to the quality of your site and the value [...]...
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Author: Carolyn Menz
Date: October 8, 2019
Website Accessibility Checklist and Testing Tools
One of the greatest things you can do for your customers is to create a website that is fully accessible. It may seem like a daunting task, but having a website accessibility checklist on hand to reference as you build your site can help to alleviate any confusion and ensure that the proper steps are [...]...
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Author: Eileen Boh
Date: September 27, 2019
Grow Your Business with a Relationship Marketing Strategy
Relationship marketing is enhancing the connection you have with your existing customers in order to gain loyalty and lower your expenses over time for repeat business. A relationship marketing strategy is a long-term approach in order to build brand loyalty, develop stronger connections with your customers and encourage repeat business over time. Your goals for [...]...
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Author: Eileen Boh
Date: September 20, 2019
Elevate Your Digital Marketing Strategy for Events
In today’s world of digital marketing, we’re presented with a slew of additional creative ways to promote an event. An organization’s event marketing strategy may have previously included taking out an ad in a newspaper or sending invitations by mail to people’s homes or places of business. Are you wondering how to promote an event [...]...
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Author: Chloe Lyden
Date: September 12, 2019
Instagram for B2B Marketing
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for B2B business owners? It can help your business [...]...
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Author: Kristen Carter
Date: September 5, 2019
Deciding Between a Custom WordPress Theme or Custom Design When Creating Your Website
Congratulations! You’ve made the decision that it is time to create a new website for your growing business. Now what? How do you get started? There are so many options available when developing your website that it can be overwhelming. One of those options is working with a web company on a customized design or [...]...
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Author: Carolyn Menz
Date: August 30, 2019
Applying Universal Web Design to Create a More Accessible Internet
Building a better internet experience for everyone – including individuals with physical and mental disabilities – begins with universal web design. Although designing for accessibility and inclusion is not one of the first things most businesses think about when setting out to build a website, we would argue that it should be. By designing your [...]...
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Author: Frankie Pergola
Date: August 23, 2019
How Much Does It Cost to Build a WordPress Website?
Whether you’re starting a new business, or you already own one and you’re looking to expand, upgrade, or refresh your brand, you’ve probably already begun thinking about your number one marketing tool: your website. And for most business owners, the natural first question is: What will it cost to build a website, particularly in WordPress? [...]...
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Author: Kaitlyn Partington
Date: August 16, 2019
New and Different Marketing Strategies
With the influx of digital communication outlets over the past few years, businesses are faced with a great advantage and a difficult challenge. The advantage: there are a vast number of platforms for reaching your audience. The challenge: everyone else is using many of those same outlets and saturating the market with both content and [...]...
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Author: Kristen Carter
Date: August 9, 2019
How to make a website accessible for the deaf and hearing impaired
Did you know that about 15% of the American population ages 18 and over suffer from some degree of hearing loss or impairments? With 15% of the American adult population suffering from hearing loss, it is important to have marketing tools and strategies in place that can effectively reach all your potential consumers. A website [...]...
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