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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Eileen Boh
Date: July 4, 2019

Successful Marketing Strategies for Nonprofit Organizations

Having the passion for a cause and running a nonprofit is important to local, regional or national nonprofits. Though, the passion and drive is not enough to be successful. Marketing for nonprofit organizations is equally as important to the success of your organization. Therefore we have compiled a list of marketing strategies for nonprofits to...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: June 25, 2019

Brand Identity Guidelines: The Benefits of Creating a Brand Standards Guide

It takes nine to 13 touches to reach your audience. For those touches to be impactful, your audience should experience your brand consistently every time. That way, they are truly immersed in a brand experience. One essential step to ensuring consistency is to create brand identity guidelines. There are many benefits to creating brand standards...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: June 21, 2019

ADA Website Accessibility Lawsuits

We are living in the age of technology and it seems that with every new day comes a new technological advancement. The headlines are exciting to see; however, the negative impact of these technological advancements, especially in the world of digital media and marketing, is that the rules and regulations regarding technology are changing quickly,...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: June 14, 2019

Measuring Social Media Marketing ROI: What’s the Real Value of Social Media?

Facebook, Twitter, Instagram, LinkedIn – these platforms, and countless others, have become a routine part of our everyday lives. So for many businesses, it seems like a no-brainer to invest in some sort of social media marketing. But with so many moving parts, how do you measure the real value of social media? How do...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: June 7, 2019

Marketing Disasters and Mistakes and How to Avoid Them

Everyone makes mistakes; it’s only human. But mistakes in marketing can be particularly disastrous, especially for small businesses or companies that are just starting out. Marketing mistakes are costly, both to a budget – having to scrap the failed marketing campaigns and then invest in a whole new approach – and also to a company’s...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: May 31, 2019

Tips and Tricks for Understanding Image Accessibility Standards and Alt Text

There is a fine level of detail that goes into building a fully accessible, ADA compliant website, and one of the most critical parts of that process is establishing image accessibility. It also happens to be one of the most difficult to implement properly. Think about how much of your web browsing experience is driven...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: May 24, 2019

Tips for Achieving Web Accessibility and Compliance for the Blind and Visually Impaired

Lots of times, when we think about the guidelines set forth by the ADA, we associate them with the need to provide accommodations in public places for individuals with physical disabilities. So things like wheelchair ramps and elevator access come to mind – but we don’t necessarily think about some of the more specific needs...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: May 17, 2019

Understanding Website Accessibility: Is WordPress ADA Compliant?

We often get asked, “Is WordPress ADA compliant?” The short answer to that question is that it can be. WordPress is an incredible tool and its flexibility and adaptability are two critically important features for building accessible websites. However, simply building a site in WordPress is not enough to ensure ADA compliance. Rather, it is...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: May 10, 2019

ADA Web Accessibility Compliance for Higher Education

College and university officials, at both public and private institutions, have been made increasingly aware of the importance of web accessibility in higher education in recent years. To start, there have been a number of highly-publicized lawsuits that have brought significant attention to the need for school website compliance; and then in 2018, we saw major...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: May 3, 2019

Minimizing Your Chances of Rebranding Failures and Disasters

Rebranding is often one of the most challenging tasks to undertake as a marketer or business owner, so it should come as little surprise that even some of the most well-known companies – with sizeable budgets and access to the most respected marketing minds in the industry – have experienced their fair share of rebranding...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: April 30, 2019

Google Analytics Training

The most successful marketing initiatives are thoughtful, highly strategic and put a deliberate focus on your number one marketing tool: your website. But it’s not enough to set it and forget it, because successful marketing plans are also cyclical and require regular upkeep. From start to finish, the marketing cycle includes: Setting goals Developing your...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: April 26, 2019

The Importance of Accessibility Color Contrast in Website Design

Graphics, colors and contrasts are a vital aspect of web accessibility that must be met in order to be ADA compliant for all users. Color contrast for web is a simple but critical concept in web design and is defined as “the difference in light between font (or anything in the foreground) and its background.”...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
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