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Marketing Tips, Insights, and Trends

Author: Michael Scorcia
Date: July 17, 2024

How is the Rule of Thirds Used in Design?

Did you know that 90% of information transmitted to the brain is visual? In fact, our eyes can register 36,000 visual messages per hour. The brain has the unbelievable capacity to see images that last for just 13 milliseconds.1 In other words, visual design matters. Every color, shape, and line...

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Author: Alexa Rose Spear
Date: July 10, 2024

Building an Inclusive Web: How to Make Your Website ADA Compliant

Why ADA Website Compliance Matters: The Americans with Disabilities Act (ADA) of 1990 stands as a cornerstone of civil rights legislation in the United States, ensuring accessibility not just in physical spaces but also in digital ones. Just as buildings are required to provide ramps or elevators...

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Author: Kristen Hine
Date: June 26, 2024

The Power of You: Why is Personal Branding Important for Professional Services Leaders

What is Personal Branding? Personal branding is the practice of marketing people and their careers as brands. It’s about creating a distinct and memorable identity that encapsulates your skills, personality, and values, and presenting that image consistently. At its core, personal branding...

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Author: Shaunna Murphy
Date: June 19, 2024

What is Undifferentiated Marketing?

Marketing is an essential function of your business to help it continue to thrive, but there are many different approaches you can take. And you’re probably at a point where you’re nervous any misstep could cost you big—especially in times of economic uncertainty. How do you choose the...

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Author: Vicki Harte
Date: June 12, 2024

Partnership vs. Sponsorship: Building Long-Term Success for Your Association

To effectively serve its members, advance its mission, and adapt to the ever-changing landscape of the sector, your association must be able to generate and sustain income. This financial foundation is typically built through membership dues, sponsorships, and partnerships. While maintaining a...

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Author: Regina Menninger
Date: June 5, 2024

What are Organic SEO Services?

What are Organic SEO Services? Your website is one of the, if not the, most important marketing tools you have. It builds brand awareness, provides vital information to potential and current customers and clients, and helps you stand out against your competitors. But what value is your website if...

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Author: Carolyn Menz
Date: May 15, 2024

The Pros and Cons of Instagram Marketing: Is it the Right Tool for Your Business?

Since its inception in 2010, Instagram has evolved from a mere photo-sharing app to a powerful marketing tool used by millions of businesses worldwide. Boasting more than 2.5 billion active users,1 a diverse user base, and advanced analytics capabilities, Instagram offers unique opportunities for...

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Author: Rachel Durkan
Date: May 8, 2024

What Does an Interim Chief Marketing Officer Do?

Losing an employee is difficult for any company, especially if that employee holds a leadership position within your organization. Your staff and productivity suffer as your team attempts to fill in the gaps and you bear the financial burden of finding someone new – it is estimated that it costs...

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Author: Kaitlyn Wilcoxson
Date: February 28, 2024

Six Steps to Business Automation

Did you know that 20% of businesses fail in their first two years in operation? Sadly, it only gets worse from there – 45% fail during the first five years, 65% fail during the first 10 years, and only 25% of new businesses make it to 15 years or more. There is a myriad of reasons why this...

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Author: Madison Deckert
Date: February 21, 2024

How AI is Transforming Marketing to Power Business Growth

It’s everywhere—permeating nearly every aspect of our lives, from how we shop to how we work to how we communicate. What I’m referring to, of course, is AI—the groundbreaking technology that’s revolutionizing industries and reshaping our daily routines. On average, businesses that...

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Author: Alexa Rose Spear
Date: January 31, 2024

Ensuring Success in Mergers and Acquisitions

The modern world of business is complex and ever-evolving – the only constant is change. To remain competitive, expand reach, and improve efficiencies, many organizations join forces with others, whether the partnership takes the form of a merger or acquisition. According to legal consulting firm...

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Author: Alexa Rose Spear
Date: January 24, 2024

Presentation Design Best Practices

When you deliver a presentation, whether internally to employees, externally to a large audience, or one-on-one during a client pitch, you have an opportunity to engage, inspire, and drive action in a way that transcends mere words. A digital visual tool, like a PowerPoint presentation design, can...

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