Author: Kristen Carter
Date: July 16, 2018
Our top 5 WordPress Plugins for Marketers
Why use WordPress over other website development platforms? WordPress is a user friendly, open source platform that enables you to build a completely customizable website that will not only help you build your brand, but also build a larger customer base. With open source software, “the original source code is made freely available and may...
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Author: Rachel Durkan
Date: July 5, 2018
Using Content Marketing Statistics to Make Data Driven Decisions
Advancements in the digital marketing sphere happen at an absolutely frenetic pace. Back in 2013, Adobe released a survey noting that 76 percent of respondents felt as though marketing “had changed more in the past two years than in the previous 50,” and the truth is – that statement rings even more true today than...
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Author: Rachel Durkan
Date: June 29, 2018
Using Google Lighthouse for User Experience Optimization
Just in case you don’t love Google enough already, everyone’s favorite search engine recently released a free, open source and automated site-monitoring tool called Lighthouse. The tool aims to help website owners improve the quality of their web pages by auditing them for responsive web design performance, accessibility, progressive web apps, best practices and basic...
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Author: Eileen Boh
Date: June 21, 2018
Are You Wasting Your Time DIYing Your Social Media Marketing Plan?
Social media is fun! Why pay someone else to create and manage your business’s social media marketing plan? You already spend plenty of time browsing Facebook and Twitter every day. You’re an expert at sharing memes. You can totally handle this. Except you probably shouldn’t. There’s a good chance you’re wasting your time on a...
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Author: Kristen Carter
Date: June 14, 2018
3 Things You Are Doing That Are Slowing Down Your Site
Life in the modern world is all about speed and efficiency. So, build a slow website, and your business will feel it – guaranteed. A recent study conducted by the Aberdeen Group found that a website delay of just one second results in as many as 11% fewer page views, a 16% decline in customer...
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Author: Rachel Durkan
Date: June 6, 2018
Hiring a Marketing Agency vs. an Employee
In the current business climate, marketing is everything. For a business of any size – and in just about any industry – to remain competitive, having a comprehensive and compelling marketing strategy in place is imperative to an organization’s growth. As a result, companies that may have never, or only rarely, advertised in the past...
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Author: Rachel Durkan
Date: May 30, 2018
Buyer Persona: Stop Guessing, How to Determine Your Target Audience
As marketing professionals, we see it time and time again: businesses of all sizes – from large corporations to small companies, and everything in between – are communicating the wrong message to the wrong audience. And as a result, these businesses are missing a major opportunity to establish a real connection with their ideal patrons....
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Author: Eileen Boh
Date: May 30, 2018
Facebook Advertising Terms Every Business Should Know
Facebook has made advertising easier and more accessible than ever. Businesses of all sizes can now showcase their brands to exactly the audiences they choose, and within their own defined budgets. But while businesses are flocking to Facebook at record speeds to take advantage of all sorts of new marketing opportunities, there is still a...
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Author: Rachel Durkan
Date: May 22, 2018
Important Google Update: Chrome set to mark certain websites unsecure
Google recently announced that on July 1, 2018 it will run a major update to Google Chrome. At that time, websites that do not have a correctly installed security (SSL) certificate will be marked as “not secure” in the Chrome browser. Your website is a marketing tool for your business, and visitors who see that...
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Author: Kristen Carter
Date: May 10, 2018
Importance of Website Maintenance and Care
Just like changing the oil in your car every three months or 3,000 miles, your WordPress site requires regular website maintenance to keep everything running smoothly. By keeping up with all available updates, you give your website the greatest chance at a long, productive life; and, in turn, you protect one of your greatest marketing...
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Author: Rachel Durkan
Date: May 3, 2018
Choosing Your Brand Typeface
There’s a reason design professionals everywhere love to poke fun at Comic Sans: its slightly disheveled appearance lends an air of unsophistication to just about anything it graces. The truth is, those designers are onto something. Fonts matter, and they matter a lot. The font you choose as your primary brand typeface sends a message...
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Author: Rachel Durkan
Date: April 27, 2018
Thought Leadership for Professional Services
Thought leadership in marketing is a simple enough concept: it’s the art of establishing your company as the best in the industry through the strategic sharing of expert information. Earning that reputation, though – that takes time and a real dedication to your thought leadership marketing strategy. As Brian Rhoads, the former Head of Content...
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