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Marketing Tips, Insights, and Trends

Author: Kaitlyn Partington
Date: January 20, 2023

Effective Membership Growth Strategies for Associations

Are you having trouble growing the membership of your association? If so, you are not alone – 68% of organizations have difficulty with it (1). Membership is one of your most significant brand assets for your organization. It is fundamental to the health of your efforts and a key revenue stream....

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Author: Kaitlyn Partington
Date: January 12, 2023

Subliminal Messages in Advertising

Have you ever noticed the hidden messages in the logos for Amazon, Tostitos, FedEx, and Baskin Robbins? No? Go take a look. We’ll wait. If you missed these great instances of subliminal messages in advertising (or maybe you just didn’t feel like searching), we’ll help. That little smirk...

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Author: Wendi Zimmerman
Date: December 29, 2022

What are DSPs in Marketing and How do They Work?

To get the most of your marketing efforts, it is a good idea to diversify your outreach between organic content creation and paid advertising. To help facilitate your paid advertising, you can use individual platforms like Google Ads or Facebook Ads. Or, you can look for a one-stop-shop, automated...

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Author: Lisa Cords
Date: December 27, 2022

What Are Geo Leads? The New Way to Market Your Business

Business owners and marketing professionals are always trying to get ahead – to find the latest and most effective way of connecting with their audiences and making a sale. A customer’s location has always been an important aspect of their buying habits, and its importance has only increased...

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Author: Kaitlyn Partington
Date: December 9, 2022

What is Undifferentiated Marketing?

Business owners are currently navigating many challenges. Between inflation, the Great Resignation, supply chain issues, and a potential recession looming, companies are carefully watching their bottom line. Marketing is an essential function of your business to help it continue to thrive, but...

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Author: Wendi Zimmerman
Date: November 25, 2022

E-commerce vs. E-business: What’s the Difference?

Analysts predict that an estimated 218.8 million consumers in the US will shop online in 2023. They also predict that e-commerce sales will account for 20.8% of retail sales worldwide in 2023. Yet, more than 33% of small businesses in the US do not have a website. (1) If you fall into the...

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Author: Rennica Johnson
Date: November 18, 2022

What is the Purpose of Your Branding?

What is your purpose? You may go your whole life without being able to answer the existential question of your life’s purpose, and that’s OK. Life’s a journey, right? But if you are a business owner, knowing your brand purpose is an immediate need. But what is branding and marketing? What...

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Author: Rennica Johnson
Date: November 11, 2022

Revamping Your Website: What It Means and Avoiding Bottlenecks

It may be one of the most feared phrases in the life of a business owner – website redesign. Revamping a website usually costs thousands, if not tens of thousands, of dollars. It can also be a tremendous time and energy suck, requiring your attention to make important decisions, add creative...

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Author: Michael Scorcia
Date: November 4, 2022

UI and UX in Digital Marketing: Like Peanut Butter and Jelly

Did you know it takes only 54 milliseconds for a site visitor to form their opinion of your website (1)? And that 94% of those first impressions are made based on the design of your site (2)? And… that 48% of people say the design of their website is the most important factor in...

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Author: Kaitlyn Partington
Date: October 28, 2022

What is RFM Segmentation and Can It Help You?

In times of uncertainty, companies are looking for anything to help them reach their business goals. One of the greatest assets you have is your target audience. Knowing them, the best ways to connect with them, and who among them is most likely to buy can make a huge difference in your success....

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Author: Wendi Zimmerman
Date: October 19, 2022

How to Use Tools to Analyze Website Traffic

Your website is probably one of, if not the, most important tool in your arsenal for marketing and operating your business. You also probably invested a significant amount of money, time, and resources on your stie. But how do you know if your website is functioning properly and grabbing the data...

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Author: Kaitlyn Partington
Date: October 12, 2022

Your Reputation on Social Media: Why It is Important and What You Should Do About It

Do you ever feel like people are talking about you behind your back? We don’t mean to fan the flames of your paranoia or inspire you to put a therapist on speed dial, but the truth is, they are. And they are doing it online. Good or bad, your business is in the online ether. And like it or not,...

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