Author: Guest Blogger
Date: November 6, 2020
3 Reasons to Convert a Shopify Theme to WordPress
When you first set out to build your e-commerce site, you probably narrowed it down to two CMS options: Shopify and WordPress. They’re the two most popular platforms for online retailers, and they’re both solid options. There are a million reasons to choose either one, although it’s not...
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Author: Vicki Harte
Date: November 3, 2020
The Value of Sponsorship in your Marketing Mix
Effective marketing requires an average of 9-13 “touches” with your audience to build brand trust and create engagement. This can be a mix consisting of networking, social media, email campaigns, newsletters, webinars, sponsored events...never does a just one tactic get you the results you are...
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Author: Kaitlyn Partington
Date: October 19, 2020
How Can Digital Marketing Increase Sales?
Does your sales team feel as though they are putting in every effort to find new prospects, wondering if there is an easier way? Or, do they think instead of it taking eight months to close a new client, there is a way they could do it in three? Although it may seem like these challenges are...
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Author: Kristen Carter
Date: October 17, 2020
What is the Difference Between a WordPress Designer and Developer?
Are you looking to revamp your current website, or to create a brand-new professional website for your business? There are a lot of factors that go into making the decision to hire a marketing web professional. Understanding the difference between a WordPress design and a developer is one of them....
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Author: Kaitlyn Partington
Date: October 9, 2020
Common Issues and Challenges with Magento 2 and How to Overcome Them
In July 2020, Magento ended all support for their version 1 platform and strongly encouraged users to switch to their new Magento 2 platform. The upgraded version offers a wealth of benefits including meta tag functionality to improve your SEO, a user-friendly dashboard to make customization easier...
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Author: Guest Blogger
Date: October 2, 2020
How to Make a WordPress Website Responsive
There’s no such thing anymore as a “standard” screen size. We’ve got desktops, laptops, tablets, smartphones – all of varying sizes, even within each category. The list of potential display ratios is endless, which makes the scalability of a responsive website an absolute must for...
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Author: Sarah Thompson
Date: September 22, 2020
Digital Marketing Strategy: How to Create an Effective Digital Marketing Strategy Framework
Digital Marketing Strategy is such a broad term, right? Especially now with an abundance of digital channels that appear to grow on a daily basis. But, what is the most effective digital marketing strategy for you? And, where do you start? Marketers need to understand their business, product,...
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Author: Kaitlyn Partington
Date: September 4, 2020
Top 6 List of Digital Marketing Channels for Businesses
In the year 2020, it’s almost impossible to sustain a business without investing in some sort of digital marketing strategy – and most modern business owners understand that. But where to start? There are so many ways to advertise and market your business on the internet that it can be tough to...
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Author: Rachel Durkan
Date: August 28, 2020
A New Approach to Fundraising for Non-Profits During COVID
When COVID hit last spring, the nonprofit sector was among the many to bear the financial wrath of the devastating pandemic. According to a Charities Aid Foundation of America report, nearly 95 percent of nonprofits worldwide say they’ve been hurt by the COVID pandemic.1 The fact is, the crisis...
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Author: Kristen Carter
Date: August 4, 2020
WCAG Guidelines: How Important Are the New Website Content Accessibility Guidelines?
In order for your website content to be rich in functional accessibility, it must first be POUR – an acronym that stands for Perceivable, Operable, Understandable, and Robust. This concept of “POUR” content actually comes from the four pillars of the Web Content Accessibility Guidelines...
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Author: Kaitlyn Partington
Date: July 25, 2020
Using Social Media for Marketing Research
Gone are the days of formal studies, company-run research groups, and in-depth interviews. (Well, not really. These things still exist and still have value.) But as life as we know it becomes ever-increasingly digital, the way we conduct market research has equally shifted. Now, instead of...
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Author: Rennica Johnson
Date: July 23, 2020
How to Change a Permalink in WordPress Posts & Pages for Improved Searchability & Easy Identification
Permalinks. For lots of people, they’re the one piece of the website puzzle that you don’t really think about – until you’re forced to. Maybe a link broke, or your SEO is struggling, or you’re getting complaints from visitors because no one can remember your randomly generated URLs. Those...
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