Author: Michael Scorcia
Date: January 21, 2021
E-Commerce UX: Best Practices for Designing an Outstanding Online Storefront
“You never get a second chance to make a first impression.” As marketers and small business owners, that quote really hits home. For e-commerce businesses specifically, it’s especially on target. The truth is, you only get a few seconds to make a good first impression and – in the case of...
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Author: Kaitlyn Partington
Date: January 14, 2021
7 Steps to Effective Content Optimization
It is a common question that many business owners and executives ask, “How do I get my company’s site to come up on the top of a Google search?” Content optimization. Although the answer is simple, the process for creating optimized content marketing can be a time intensive. However, it...
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Author: Kacey Waleski
Date: January 4, 2021
What Is Digital Asset Optimization?
You’ve heard of search engine optimization, but what about digital asset optimization? While the concepts are not entirely the same, they are very similar. And together, they are powerful tools to have in your marketing toolbox. So, what is digital asset optimization? And what examples of...
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Author: Michael Scorcia
Date: December 18, 2020
Upsell and Cross Sell in Magento: 4 Suggestions for Boosting Profits
As soon as you start making money, it’s time to start making more money. But before you spend those hard-earned dollars trying to hook new customers, you can – and should – use your Magento website to upsell and cross sell to your existing customers first. Although it doesn’t necessarily...
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Author: Rennica Johnson
Date: December 11, 2020
Top 5 Reasons You Should Use WordPress for Your Small Business Website
Is WordPress good for a small business website? You bet it is, and in this post, I’m going to share the top five reasons why it should be your content management system (CMS) of choice. First, let’s talk about what WordPress is and how you can use WordPress for a business website. ...
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Author: Kristen Carter
Date: December 4, 2020
Understanding Your Accessibility UX Design Checklist
In a world where you can order a car on your phone that will be delivered to your doorstep or video chat with your relative living across the world, we have this ever evolving need for ease of access to all types of information. Accessibility in UX enables us as designers to create digital and...
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Author: Kaitlyn Partington
Date: November 19, 2020
How to Use Hashtags for Your Business
Picture this: You and your team are regularly posting to your company’s social media platforms, but you are finding that each month, your impressions remaining stagnant. Your strategic partners and family members are engaging with your posts, but you are starting to wonder if social media is even...
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Author: Michael Scorcia
Date: November 12, 2020
3 Reasons to Convert a Shopify Theme to WordPress
When you first set out to build your e-commerce site, you probably narrowed it down to two CMS options: Shopify and WordPress. They’re the two most popular platforms for online retailers, and they’re both solid options. There are a million reasons to choose either one, although it’s not...
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Author: Vicki Harte
Date: November 3, 2020
The Value of Sponsorship in your Marketing Mix
Effective marketing requires an average of 9-13 “touches” with your audience to build brand trust and create engagement. This can be a mix consisting of networking, social media, email campaigns, newsletters, webinars, sponsored events...never does a just one tactic get you the results you are...
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Author: Kaitlyn Partington
Date: October 26, 2020
How Can Digital Marketing Increase Sales?
Does your sales team feel as though they are putting in every effort to find new prospects, wondering if there is an easier way? Or, do they think instead of it taking eight months to close a new client, there is a way they could do it in three? Although it may seem like these challenges are...
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Author: Kristen Carter
Date: October 17, 2020
What is the Difference Between a WordPress Designer and Developer?
Are you looking to revamp your current website, or to create a brand-new professional website for your business? There are a lot of factors that go into making the decision to hire a marketing web professional. Understanding the difference between a WordPress design and a developer is one of them....
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Author: Kaitlyn Partington
Date: October 9, 2020
Common Issues and Challenges with Magento 2 and How to Overcome Them
In July 2020, Magento ended all support for their version 1 platform and strongly encouraged users to switch to their new Magento 2 platform. The upgraded version offers a wealth of benefits including meta tag functionality to improve your SEO, a user-friendly dashboard to make customization easier...
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