Author: Lorena Mosquera
Date: November 25, 2021
How to Find Speakers for a Virtual Event
Since mid-2020, we have experienced a radical increase in virtual events, which has shifted the way the business community approaches events marketing, and it seems virtual events are here to stay. A speaker can make or break any event, but especially a virtual event. Even the best in-person...
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Author: Kaitlyn Partington
Date: November 18, 2021
The Importance of Colors in Branding
For most of us, learning how to identify and differentiate between colors was one of the first skills we learned as toddlers. We loved telling people our favorite color, and it determined many choices we made – in everything from picking out a toothbrush to our bike. Little did we know that our...
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Author: Michael Scorcia
Date: November 11, 2021
The Rule of Thirds in Web Design
Composition is critical in web design. Even the most beautiful image and creative design won’t resonate with audiences if the composition is off. Strong composition leads the viewers’ eyes on a journey, experiencing the content in the way the designer chooses. Using the rule of thirds in web...
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Author: Kacey Waleski
Date: November 4, 2021
What is Social Media Retargeting?
After browsing a website or doing some online shopping, have you ever noticed that the same pair of shoes you were thinking of buying appears in an ad on your favorite social media site? No one is reading your mind, and you are not witnessing divine intervention (although, if you need to tell...
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Author: Kaitlyn Partington
Date: October 28, 2021
How to Create & Manage a Lifestyle Brand
In today’s marketing world, consumer expectations go beyond being sold a product; they want to buy an entire experience. Lifestyle brands are particularly effective at this approach, using their deep understanding of their audience to build a long-lasting relationship with them. But where do you...
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Author: Rennica Johnson
Date: October 21, 2021
How to Write Creative Captions for Your Business Instagram Account
Instagram is one of the most popular social media platforms in the world. Despite its popularity, Instagram is often overlooked by businesses in their marketing and social media outreach. But it is an incredibly powerful tool for businesses to use, helping you to build a relationship with...
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Author: Kacey Waleski
Date: October 14, 2021
What is Integrated Marketing?
Marketing professionals now have more opportunities than ever before to connect with their target audiences and influence consumers. But the more channels you use, the more difficult it can be to ensure your message and branding is consistent and solvent. The best way to maintain that consistency...
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Author: Kaitlyn Partington
Date: October 7, 2021
How to Use a QR Code to Promote Your Business
Have you ever wondered what those funny little boxes are with the pixelated arrangement of dots, squares, and blobs? Believe it or not, they can be scanned to open a wealth of information at your fingertips. What is the scan code called? They are called Quick Response (QR) codes, and they are a...
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Author: Lorena Mosquera
Date: September 30, 2021
How to Host a Successful Virtual Business Networking Event
Since the global pandemic erupted in early 2020, we have seen a radical increase in virtual events, changing the way the business community hosts galas, ceremonies and other affairs. A year and a half later, virtual events have become an industry norm, proving that they are here to stay. Virtual...
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Author: Lorena Mosquera
Date: September 23, 2021
How to Create a Complex Sales Cycle Workflow
Creating a predictable, repeatable process for your sales cycle allows you to spend less time closing a sale, so you can start generating the next. This is especially important in complex sales when a sales professional and a customer are navigating an extended buying experience. Having a complex...
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Author: Michael Scorcia
Date: September 16, 2021
How to Choose a B2B Website Design Agency
The number of businesses operating online is almost innumerable – each attempting to generate sales and stand out among the competition. Your company’s website is a critical component of your overall digital marketing strategy, and having a visually-appealing site that is easy to navigate is an...
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Author: Rachel Entsminger
Date: September 9, 2021
Benefits of CRM Software for Small Businesses
No matter the industry you work in, the products you sell, or the services you offer, your clients and customers are the lifeblood of your business. The better you can understand your customers, the better your relationship will be with them, and the more successful you will be at targeting your...
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