Author: Kaitlyn Partington
Date: March 15, 2019
Whether To Outsource or Learn Social Media Marketing Yourself
For some businesses, social media marketing training is still something of an afterthought. They may pour money into promoting their brand across all sorts of different traditional linear platforms. However, those that don’t understand the power and the complexity of social media sometimes fail to invest serious time and resources into learning social media marketing....
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Author: Eileen Boh
Date: March 8, 2019
Learning Facebook Marketing and Advertising
A successful Facebook campaign for your brand requires more than spending money on Facebook ads and social media training for your team. You need to be intentional to be successful. Among the social media giants, Facebook remains the reigning champ, with billions of accounts registered across the globe. While other platforms gain prominence among certain...
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Author: Carolyn Menz
Date: March 1, 2019
Marketing Message Examples You Can Learn From
Whether you’re trying to sell teddy bears or tech, there are some key fundamentals you must know when it comes to developing your marketing message strategy. Winning marketing message examples are those that speak directly to your core target market, that identifies simply and clearly the problems or challenges they are facing, and demonstrates in...
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Author: Rennica Johnson
Date: February 15, 2019
How to Update WordPress
You may not remember Ron Popeil or his late-night infomercial for the Showtime Rotisserie Oven, but I’m willing to bet you remember his famous tagline urging us all to, “set it and forget it.” It’s what we all want, right? To do something one time and be done with it. Well, set it and forget...
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Author: Kaitlyn Partington
Date: February 22, 2019
5 Steps to Your Rebranding Strategy
You built your business 5, 10 or 15+ years ago and since then you have grown, whether that be in terms of the number of employees, annual revenue, or service offerings. Now it may seem as though your brand, logo, color scheme, maybe even your company name no longer reflect what your business has become...
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Author: Kristen Carter
Date: February 7, 2019
Website Redesign Strategy & Planning Tips
Did you know that the average age of a business is 10 years, according to the researchers at Santa Fe Institute in New Mexico? 10 years is a long time, especially when it relates to the ever-changing world of marketing and specifically internet marketing. In 10 years, how much have you learned? Our guess is...
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Author: Eileen Boh
Date: January 30, 2019
How to Incorporate a Micro Influencer into Your Marketing Strategy to Promote Your Brand
Micro influencer marketing is a relatively new concept for many, although it is one that has really picked up steam over the last year or so. Micro influencers in 2018 joined chatbots, artificial intelligence and video marketing as some of the newest and most effective marketing trends to hit the industry – and considering the...
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Author: Kaitlyn Partington
Date: January 25, 2019
Valentine’s Day Marketing that Your Customers will Love
Love is in the air as Valentine’s Day draws near! According to the National Retail Federation,U.S. consumers have spent over $18 billion over the last four years on jewelry, an evening out, flowers, candy and clothing for the holiday.1 To win your customers’ love (and dollars), you need to develop Valentine’s Day promotion ideas that...
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Author: Rachel Durkan
Date: January 18, 2019
Top Branding Trends for 2019
It’s the start of a new year, and that means there’s lots to look forward to in the land of marketing. As we get ourselves situated in 2019 and prepare to put the finishing touches on the highly digitized 2010s, we’ve started to see some exciting new trends emerge. The branding trends for 2019 are...
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Author: Carolyn Menz
Date: January 11, 2019
How to create a brand experience
Brand experience is all about evoking emotion. The best brand experiences are not only representative of what your brand and your company are all about; they also tug on the emotions of your consumers. People may buy products, but it’s the brands – and the experiences bestowed by those brands – that really make an...
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Author: Eileen Boh
Date: January 7, 2019
5 B2C Marketing Strategies to Consider Using in 2019
Not all marketing strategies are created equally, but they all have a place in the marketing sphere. Whether your business is B2C (business to consumer) or B2B (business to business), most marketing strategies tend to have the same end goal in mind: to build a positive reputation for your company, and/or to convert sales. The...
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Author: Kristen Carter
Date: December 21, 2018
WordPress 5.0 Released: How Does WordPress 5.0 Impact Your Website?
Rumors around the release of a major WordPress upgrade have been circulating for some time now. We were finally able to see what all the buzz was about when WordPress 5.0 was released on December 8, 2018. The upgrade brought some exciting new features. The most significant change is the introduction of a content editor...
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