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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Carolyn Menz
Date: May 17, 2019

Understanding Website Accessibility: Is WordPress ADA Compliant?

We often get asked, “Is WordPress ADA compliant?” The short answer to that question is that it can be. WordPress is an incredible tool and its flexibility and adaptability are two critically important features for building accessible websites. However, simply building a site in WordPress is not enough to ensure ADA compliance. Rather, it is...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: May 10, 2019

ADA Web Accessibility Compliance for Higher Education

College and university officials, at both public and private institutions, have been made increasingly aware of the importance of web accessibility in higher education in recent years. To start, there have been a number of highly-publicized lawsuits that have brought significant attention to the need for school website compliance; and then in 2018, we saw major...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: May 3, 2019

Minimizing Your Chances of Rebranding Failures and Disasters

Rebranding is often one of the most challenging tasks to undertake as a marketer or business owner, so it should come as little surprise that even some of the most well-known companies – with sizeable budgets and access to the most respected marketing minds in the industry – have experienced their fair share of rebranding...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: April 30, 2019

Google Analytics Training

The most successful marketing initiatives are thoughtful, highly strategic and put a deliberate focus on your number one marketing tool: your website. But it’s not enough to set it and forget it, because successful marketing plans are also cyclical and require regular upkeep. From start to finish, the marketing cycle includes: Setting goals Developing your...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: April 26, 2019

The Importance of Accessibility Color Contrast in Website Design

Graphics, colors and contrasts are a vital aspect of web accessibility that must be met in order to be ADA compliant for all users. Color contrast for web is a simple but critical concept in web design and is defined as “the difference in light between font (or anything in the foreground) and its background.”...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: April 20, 2019

LinkedIn Paid Advertising Options

As social media advertising options have become a popular way to promote a product or service to a highly targeted audience, many companies are turning to LinkedIn advertising. While it is an excellent way to attract business professionals, and to recruit prospects, we’re often asked about LinkedIn advertising costs and about LinkedIn advertising options. LinkedIn Advertising...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: April 12, 2019

Brand Taglines: Your Company and Marketing Slogans

There are three main aspects of a company’s branding: their name, logo and design elements, and company slogan. For most companies, especially those that are new or growing, the first two steps of building your brand are deciding on your company name and logo. Once you have made those decisions, you should start thinking about...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: April 5, 2019

Personal Branding Tips for Professional Services

As a leader in an organization that provides professional services, a personal branding strategy can make a significant impact in increasing your organization’s exposure. It can elevate your presence, bring your services and solutions to the forefront, and help to communicate your value propositions in such a way that it resonates with your target audience....

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: March 29, 2019

Your Guide to Financial Advisor Marketing Strategies

Financial advisor marketing is an interesting and challenging field. Wealth management firms must stand out among their peers, and maintain their branding. And, financial advisor marketing is essential for wealth management firms to reach and grow their customer base. Fortunately, you can build upon multiple financial advisor marketing strategies and execute them across financial advisor...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: March 22, 2019

Your Guide to WordPress Security Tips and Best Practices

WordPress is an ever-evolving tool you can use to create your blog or a full website. In order to keep it safe, you should consider these WordPress security tips and best practices as you maintain or update your site. Small and incremental measures today can help prevent a website security breach tomorrow. With a few...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: March 15, 2019

Whether To Outsource or Learn Social Media Marketing Yourself

For some businesses, social media marketing training is still something of an afterthought. They may pour money into promoting their brand across all sorts of different traditional linear platforms. However, those that don’t understand the power and the complexity of social media sometimes fail to invest serious time and resources into learning social media marketing....

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Paradigm Marketing and Design

Author: Eileen Boh
Date: March 8, 2019

Learning Facebook Marketing and Advertising

A successful Facebook campaign for your brand requires more than spending money on Facebook ads and social media training for your team. You need to be intentional to be successful. Among the social media giants, Facebook remains the reigning champ, with billions of accounts registered across the globe. While other platforms gain prominence among certain...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995