Author: Rachel Durkan
Date: September 19, 2018
Marketing on a Wish and a Prayer Part 2: Sweating the small stuff for long-term growth
To execute any sort of long-term strategy, you have to start small. In the marketing world in particular, although we may proselytize the importance of a long-term business growth strategy, getting there involves a series of smaller, calculated tactics, and you’ll need to hit numerous short- and mid-term goals along the way. That’s why the...
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Author: Rachel Durkan
Date: September 13, 2018
Marketing on a Wish and a Prayer – Part 1: How to prevent a business growth plateau
Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered, encourage them to keep coming back for more,...
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Author: Kaitlyn Partington
Date: September 5, 2018
5 Steps to Installing Your Facebook Pixel
This is a scenario that you probably know all too well: You are online, and you see an amazing pair of shoes on your favorite store’s website. You are on the product page and you think, “Well, I don’t need these right now,” so you leave the site. But, over the next few days, Facebook...
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Author: Rennica Johnson
Date: August 31, 2018
The Importance of Attention to Detail with Website Maintenance
I am judging you. Ok, I’m not judging you specifically, but I am judging your website and the amount of care and attention you put into the details. Statistics compiled this year by HubSpot indicate that 90% of consumers searching for a product or service on the web haven’t made up their mind about a...
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Author: Eileen Boh
Date: August 24, 2018
5 Proven Initiatives to Boost Your Social Media
Social media marketing is everywhere. Over the last several years, it has become practically second nature for businesses to want to integrate a social media marketing strategy into their overall marketing plans. The most effective social media marketing campaigns – the ones that really grab our attention – are well-thought out and highly strategized; but...
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Author: Kristen Czerepusko
Date: August 17, 2018
How to Create Highly Shareable Content
It’s happened to the best of us—you spend all this time trying to craft the “perfect post” for your social media account. You’ve spent what feels like hours researching, writing, proofreading, publishing and promoting a post that ends up feeling like a huge failure with no likes, no comments and absolutely no shares. The truth...
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Author: Carolyn Menz
Date: August 10, 2018
Developing the strategic message for your law firm
If you’re a lawyer, you probably like to believe that your hard work and track record for successful outcomes are enough to keep new clients coming your way. For a long time, that was exactly the way it worked in the legal field. The best lawyers proved themselves time and time again, both in and...
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Author: Kaitlyn Partington
Date: August 1, 2018
The Power of Cross Marketing
In just about every industry and across almost every facet of life, there is strength in numbers. There is power in partnerships. There is evidence that two heads are better than one. In marketing specifically, bringing together two separate local businesses to create a joint marketing initiative – known as cross marketing, or cross promotion...
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Author: Rachel Durkan
Date: July 27, 2018
Setting and Achieving Successful Marketing Campaigns
Most small businesses don’t have the luxury of mistakes in their early years. Immediate, steady growth is critical to success. And, a successful branding and marketing strategy can take 6-12 months to produce an impactful return on investment (ROI). In the B2B small business marketplace, establishing a set of successful marketing campaigns with clearly defined...
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Author: Eileen Boh
Date: July 20, 2018
Why isn’t Facebook approving your ads?
You’ve spent a lot of valuable time crafting the perfect Facebook ad (or so you thought), only for it to get rejected. Ouch. Rejection is never fun, but Facebook has implemented its advertising rules and regulations for good reason. Facebook has overwhelmingly become one of the premier platforms for advertising to a targeted audience, while...
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Author: Kristen Carter
Date: July 16, 2018
Our top 5 WordPress Plugins for Marketers
Why use WordPress over other website development platforms? WordPress is a user friendly, open source platform that enables you to build a completely customizable website that will not only help you build your brand, but also build a larger customer base. With open source software, “the original source code is made freely available and may...
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Author: Rachel Durkan
Date: July 5, 2018
Using Content Marketing Statistics to Make Data Driven Decisions
Advancements in the digital marketing sphere happen at an absolutely frenetic pace. Back in 2013, Adobe released a survey noting that 76 percent of respondents felt as though marketing “had changed more in the past two years than in the previous 50,” and the truth is – that statement rings even more true today than...
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