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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Michael Scorcia
Date: September 16, 2021

How to Choose a B2B Website Design Agency

The number of businesses operating online is almost innumerable – each attempting to generate sales and stand out among the competition. Your company’s website is a critical component of your overall digital marketing strategy, and having a visually-appealing site that is easy to navigate is an...

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Paradigm Marketing and Design

Author: Rachel Entsminger
Date: September 9, 2021

Benefits of CRM Software for Small Businesses

No matter the industry you work in, the products you sell, or the services you offer, your clients and customers are the lifeblood of your business. The better you can understand your customers, the better your relationship will be with them, and the more successful you will be at targeting...

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Paradigm Marketing and Design

Author: Michael Scorcia
Date: September 2, 2021

Choosing the Perfect B2B Ecommerce Solution

Ecommerce is a huge part of how consumers use their purchasing power today, and it’s becoming increasingly important as time goes on. However, despite the many benefits associated with using an online platform to manage sales, B2B companies – businesses that market their goods and services to...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: August 26, 2021

The Importance of Search Intent in Digital Marketing

With just the click of a computer mouse or the tap of a mobile device screen, consumers have a wealth of information and purchase options available to them online. Knowing this, one challenge that businesses and organizations often face is how to make their websites the place where users go – and...

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Paradigm Marketing and Design

Author: Kacey Waleski
Date: August 19, 2021

What is a Social Media Marketing Planner?

In this day and age, there’s a good chance social media plays a major part in the communications strategy for your business or organization. It can boost your outreach efforts, helping you grow your business, reach new audiences, and build brand recognition. One way to ensure your social media...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: August 12, 2021

What is Organizational Branding?

Organizational branding is one of the most often misunderstood concepts in marketing and design. Many make the mistake of relegating it to simply the logo or signature colors of a business or organization. But a brand is so much more than that. It is one of, if not the most valuable asset you...

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Paradigm Marketing and Design

Author: Kacey Waleski
Date: August 5, 2021

How to Make Connections at Virtual Business Networking Events

Virtual events are part of our “new normal,” not only in the aftermath of the COVID-19 pandemic, but also as a result of the ever-increasing importance of digital networks to our world. Businesses in almost every industry are learning the value of virtual business networking events and...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: July 29, 2021

How to Create an IGTV Marketing Strategy

Integrating video into your communications is a compelling way to engage with your core audiences. IGTV on Instagram allows users to feature videos longer than the usual 60 seconds the platform permits, up to 60 minutes in length. As consumers watch more videos online, creating an IGTV marketing...

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Paradigm Marketing and Design

Author: Michael Scorcia
Date: July 22, 2021

How to Customize Your WooCommerce Product Page Design

The products you sell are unique, and the pages where you sell them should be, too. WooCommerce – as one of the most popular e-commerce platforms used today – is a great option for making that happen. It offers hundreds of templates to start with, plus lots of customization options to help you...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: July 15, 2021

How to Create a Digital Marketing Campaign Strategy

We live in a highly digital world, with an unfathomable amount of information available at our fingertips. Consumers are constantly connected, and this offers your business or organization many opportunities to break through and capture the attention of your audience – which, in turn, makes your...

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Paradigm Marketing and Design

Author: Rennica Johnson
Date: July 8, 2021

Use the Most Readable Web Fonts in Your Designs

You likely encounter dozens, if not hundreds, of different fonts in your daily life – on everything from your phone and computer screen to the signs you see while driving. And while you probably don’t spend too much time thinking about them, you certainly would notice if they were illegible....

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Paradigm Marketing and Design

Author: Kacey Waleski
Date: July 1, 2021

How to Build a Successful Brand Strategy

Your brand is one of, if not the most prized asset of your company or organization. It is not always easily defined, but it is almost always easily recognized. It is intangible, but it is comprised of tangible elements. So, what does a successful branding strategy accomplish? Simply put –...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995