Author: Chloe Lyden
Date: April 8, 2021
Why You Need a Digital Marketing Plan for Your Small Business and What to Include
Digital marketing is no longer a nice-to-have; it’s essential. Think about it: how do you learn about a product or service you’ve never used? Online, right? Maybe you proactively searched and found a website or an online review. Or maybe you got an email or saw an ad in your Facebook stream....
CONTINUE READING
Author: Sarah Thompson
Date: April 1, 2021
How to Speed up a WordPress Website
Want to know how to speed up your WordPress website? We’ve got you covered! WordPress is by far the most popular content management system out there today due in large part to its ease of use. If you’re among the 40% that’s operating on a WordPress site, you’re likely already aware of its...
CONTINUE READING
Author: Rachel Entsminger
Date: March 25, 2021
Ecommerce Retailers: Can you use Google Analytics with Shopify?
Google Analytics is one of the most popular pieces of digital analytics software available on the web. Because of its stellar reputation, and because it has become the industry standard, we often get asked by our ecommerce customers: Can you use Google Analytics with Shopify? So, can you use...
CONTINUE READING
Author: Chloe Lyden
Date: March 18, 2021
How to Train Employees to Use Social Media for Your Business
Social media has become ubiquitous in today’s society and plays a significant role in the personal and professional lives of millions of people every day. Most would likely agree that social media holds tremendous value for a business. But it’s not without its dangers. Just as social media...
CONTINUE READING
Author: Kacey Waleski
Date: March 11, 2021
Creating a Brand Identity for Your Small Business: Why It Matters
Your brand is your business’s most valuable asset. Yes, you read that right—and here’s why: your brand directly impacts how others view you. Accounting for 30 – 50 percent of your business’s value, your brand has the power to turn your product or service into a unique value-add to your...
CONTINUE READING
Author: Rennica Johnson
Date: March 4, 2021
Finding the Right WordPress Booking and Scheduling Plugins for Your Site
Paper calendars and over-the-phone reservation systems are quickly becoming things of the past. If you run a business that requires appointments or reservations, having an online booking system is pretty much expected of you; and if you don’t have one already, it is one of the greatest gifts you...
CONTINUE READING
Author: Rachel Entsminger
Date: February 25, 2021
4 Strategies to Improve and Accelerate Your B2B Sales Cycle Stages
Forget what you’ve heard about rainbows and unicorns. Creating a short, predictable, repeatable process for your B2B sales cycle is the stuff dreams are actually made of. Because when you spend less time closing one sale, you free up more time in your schedule to generate the next, and the next....
CONTINUE READING
Author: Michael Scorcia
Date: February 18, 2021
What is the Difference Between B2B and B2C eCommerce Web Design?
As the face of your eCommerce business, your website is the first place visitors will go to form an impression of you. It’s your best shot to grab their attention, engage them and, ultimately, make the sale. But to create a site that resonates, first understand that not all eCommerce sites are...
CONTINUE READING
Author: Michael Scorcia
Date: February 11, 2021
Boosting Website Performance with WordPress Image Optimization
Your website is nothing without its images. But images can also slow down your site. And a slow site can very well cost you business. So, what’s a website owner to do? The answer: Optimize. By following a few simple WordPress image optimization best practices, you can wow the world with a site...
CONTINUE READING
Author: Rennica Johnson
Date: February 5, 2021
Social Media Strategy for Small Business Owners: 5 Essential Tips
If you’re like me, you grew up in a time when social media was a novelty, used primarily by young adults for entertainment purposes. But as MySpace and Friendster gave way to Facebook and Instagram, and social media users started engaging with brands on these platforms, small businesses began to...
CONTINUE READING
Author: Kristen Carter
Date: January 28, 2021
Strengthening Your Brand with B2B Content Marketing
It’s natural to want to think of B2B marketing as the less exciting version of its to B2C counterpart. Marketing to stuffy business execs can’t possibly be as fulfilling as marketing to the general public – can it? Actually, it can. So, fear not, B2B business owners: Not only can B2B content...
CONTINUE READING
Author: Michael Scorcia
Date: January 21, 2021
E-Commerce UX: Best Practices for Designing an Outstanding Online Storefront
“You never get a second chance to make a first impression.” As marketers and small business owners, that quote really hits home. For e-commerce businesses specifically, it’s especially on target. The truth is, you only get a few seconds to make a good first impression and – in the case of...
CONTINUE READING