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Marketing Tips, Insights, and Trends

Author: Michael Scorcia
Date: June 23, 2022

Accessibility Improvements On the Way with the WordPress 6.0 Update

Ensuring the accessibility of your website is not only good for your business, but it also helps the estimated one in five Americans with disabilities who may otherwise have difficulty using it. Additionally, it helps you comply with the Americans with Disabilities Act (ADA), federal legislation...

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Author: Rennica Johnson
Date: June 16, 2022

Setting Up Google Analytics 4

Do you use Google Analytics to measure your business impact online? If you haven’t heard, Universal Analytics’ end of life is near. Google has started its transition to Analytics 4 (GA4). Many businesses rely on their analytics platforms to make important decisions, and changes, even for the...

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Author: Lorena Mosquera
Date: June 9, 2022

Breaking Down Buzzwords: Sales Operations vs. Sales Enablement

Sales cycles get more complex all the time, and meeting your sales goals is not an individual sport – it takes collaboration. Your team needs the right support to help them succeed, but having talented sales representatives is only part of puzzle. Two other critical pieces are sales operations...

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Author: Kaitlyn Partington
Date: June 2, 2022

What is the Difference Between a Marketing Agency and a Marketing Consultant?

Investing in your marketing strategy can propel your company to meet, and even exceed, your sales goals. Realizing you need help is the first step toward success, so to do it right, you’ve got to call in the experts. But once you start looking at your options for marketing support, it can become...

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Author: Michael Scorcia
Date: May 12, 2022

How to Make Your WordPress Website Design SEO Friendly

If you use WordPress for your website design, you probably chose it because of its stellar reputation. One of the many reasons it is so popular is that it is a match made in heaven for Search Engine Optimization (SEO). Even though a WordPress content management system (CMS) offers many tools to aid...

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Author: Kaitlyn Partington
Date: May 5, 2022

The Best Marketing Strategy for Nonprofits

No matter the industry, every dollar counts. But with nonprofits, every dollar feels like it counts a little more. Staff is limited, budgets are tight, and resources are spread thin. Every endeavor is a challenge to do more with less. When every decision could impact, for better or for worse, your...

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Author: Lorena Mosquera
Date: April 28, 2022

Workflow Management for Small Businesses

When you started your small business, you probably pictured yourself doing something you love every day – making a product or offering a service – and making a living from it. What you probably didn’t picture were piles of paperwork and hours of mundane tasks taking up your time and the time...

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Author: Kaitlyn Partington
Date: April 21, 2022

How To Choose a Small Business Marketing Agency

When you started your small business, you were probably doing everything yourself, or maybe you had a small team behind you. Often one of the hardest things a small business owner must do is relinquish control to others. But as business picks up (that’s the goal, right?), you’re realizing you...

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Author: Lorena Mosquera
Date: April 14, 2022

10 Ways to Improve Workflow Efficiency in Your Office

We hate to be the bearers of bad news, but you probably have some silent profit killers running rampant in your company. Time sucks are stealing money from you and your employees. The first step toward getting rid of them is to admit that you have a problem. The next step is finding a solution. And...

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Author: Kaitlyn Partington
Date: April 7, 2022

How to Use a Blog to Market Your Business

Did you start using a blog to market your business only to abandon it because you weren’t getting the results you wanted? You’re not alone. Businesses across a variety of industries create a blog because it seems like everyone else is doing it. But then they lose interest, or don’t prioritize...

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Author: Kaitlyn Partington
Date: March 31, 2022

The 8 Best B2B Content Promotion Tactics for 2022

Are you struggling to find engaging ways to do your business to business (B2B) content promotion? What have you tried? Trade shows? Earned media in trade publications? Paid media on industry websites? Do you ever think of how to promote your B2B content on social media? Or do you think maybe it’s...

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Author: Michael Scorcia
Date: March 24, 2022

How to Plan a Successful WordPress Site Migration

Your WordPress website is integral to your business. Developing and tailoring it was probably a major hurdle when you first established your business presence online. Another hurdle you could face at some point is one with your hosting package – it could be too slow, unsecure, expensive, or maybe...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
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