Author: Kaitlyn Partington
Date: July 1, 2020
Becoming the Gold Standard: The Importance of a Brand Positioning Strategy in Digital Marketing
When you think of some of the most successful companies – ones that have made themselves global household names – there’s at least one thing they have in common, and that’s a strong brand. Think of Coca-Cola, for example. Although they have plenty of competitors who offer a similar product,...
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Author: Krystal Soares
Date: June 26, 2020
Managing WordPress for Multiple Domains? WP Multisite Offers the Key to Continuity
If you run a business that requires hosting multiple WordPress sites, you know how much work it can be to manage it all: separate logins to keep track of, updating plugins and security features on each site individually, organizing a multitude of different databases. That, on its own, can be a...
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Author: Carolyn Menz
Date: June 19, 2020
The Importance of Understanding Consumer Behavior in Marketing
Offering a great product or service is a good start to building a business, but it isn’t enough to sustain long-term sales. If you really want to make a splash in the market and set up your business for continuing success, the number one thing you can do is to make your customers feel like you...
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Author: Kristen Carter
Date: June 17, 2020
Creating a Well-Defined WordPress Page Navigation Menu
If your goal is to create a really great WordPress website for your business, you’ve probably thought a lot about the design and what you want the site to look like, and probably spent lots of time compiling meaningful content. That’s a great start, and those are all important elements. But if...
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Author: Rachel Durkan
Date: June 15, 2020
Protecting Your E-Commerce Store with Magento Security Updates
While every website faces the risk of a virtual break-in, e-commerce sites are an especially popular target because of the valuable data they store, like credit card numbers and other sensitive customer information. Magento – one of the top e-commerce platforms on the web – has become such a...
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Author: Eileen Boh
Date: June 10, 2020
WordPress and SEO: A Match Made in Marketing Heaven
Within the digital marketing sphere, WordPress has a pretty stellar reputation for just about everything. Its SEO capabilities, in particular – many of which are built in and easy to use – play a huge part in what makes the platform such an attractive option for so many website owners and...
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Author: Kaitlyn Partington
Date: June 5, 2020
Facebook Retargeting Strategy and Best Practices
If you’ve ever browsed for a product online and then started to see ads for that exact same product as you scrolled through your Facebook feed later on – that was no coincidence. Actually, it was quite intentional. It is the result of a clever social media marketing tactic known as Facebook...
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Author: Kristen Carter
Date: June 3, 2020
Get It Together, People: Why Website First Impression Statistics Matter
Picture this: It’s the year 2020, and the entire reputation of your brand rests on the shoulders of your website. Sound extreme? It shouldn’t, because it is 2020, and in the current marketing environment, your website is that important. According to a recent study conducted by Stanford...
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Author: Eileen Boh
Date: June 1, 2020
B2B Marketing Segmentation and Targeting Strategies
Like snowflakes and fingerprints, no two businesses are exactly the same. Every business has its own particular personality traits that help to define who they are and the core values that drive their operations. As a business-to-business company, being able to identify those traits in your...
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Author: Eileen Boh
Date: May 22, 2020
Back to Basics: Leveraging the Little Details to Gain a Competitive Advantage
Life in the time of the coronavirus looks a bit different than what we’re used to. Both personally and professionally, we’ve been forced to slow down, and in many ways, go back to basics. Families are no longer frantically shuffling back and forth between activities, instead favoring a quiet...
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Author: Eileen Boh
Date: May 15, 2020
The Importance of Website Maintenance as a Business Strategy During a Recession
Right now, at a time when in-person interactions are severely limited and just about everything is happening virtually – schooling, business meetings, even grocery shopping – the importance of website maintenance for your business cannot be overstated. For many businesses, your website may be...
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Author: Krystal Soares
Date: May 12, 2020
Outsource Your Marketing: 6 Things to Consider When Hiring
In today’s downturn and period of uncertainty, it is more important than ever to continue marketing your business. Outsourcing marketing services has seen tremendous growth in the last few years and for good reason! Should you outsource your marketing? There are many advantages to using an...
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