Author: Kaitlyn Partington
Date: June 10, 2021
What is the Difference Between Shopify and Shopify Plus?
As one of the industry’s most widely used e-commerce website platforms, Shopify is well-known to most web-based business owners and marketers alike. It’s recognized for its reliability, security, ease of use, and top-notch customer support. But for those who are still trying to decide whether...
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Author: Rennica Johnson
Date: June 3, 2021
How to Successfully Rebrand a Small Business or Organization
There are lots of reasons why you may want to rebrand your small business or organization. Maybe you’ve been in business a while, and it’s time for a refresh. Maybe you’re hoping to differentiate your company a bit more from your competitors. Or maybe you’ve pivoted on the products or...
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Author: Stephanie Young
Date: May 27, 2021
What is the Impact of Social Media on the Customer Experience?
Today, most businesses know that having a social media presence is vital to their overall success, but some are not using it to its full potential. Businesses that rely on social media solely as a one-way communication vehicle to convey what they deem is important information about their brand are...
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Author: Kacey Waleski
Date: May 20, 2021
B2B Digital Marketing for IT and Tech Companies: Is It Necessary?
Generally speaking, the fullness (or lack thereof) of your sales funnel depends on how well you’re able to get your products or services in front of the right people on the right platforms at the right time. In other words, the stronger your digital marketing strategy, the fuller your funnel...
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Author: Rennica Johnson
Date: May 13, 2021
6 Logo Design Principles for Creating a Standout Brand
Your logo carries a ton of weight. It sets the tone for your entire brand and gives the consumer their first glimpse into who you are as a company. So, if there’s one part of your branding that must make a good first impression, it’s your logo. That’s a lot of responsibility for one little...
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Author: Kacey Waleski
Date: May 6, 2021
Promoting Company Culture on Social Media: Making It Count
One of the reasons social media has become as popular as it has is because it gives us all a platform for promoting one of our favorite topics: ourselves. We use it to share details – both big and small – of our own lives, and we’ve become hooked on keeping up with the details of everyone...
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Author: Michael Scorcia
Date: April 29, 2021
The Importance of Responsive Web Design and What It Means
Why use a responsive design for the development of your new website? There’s an endless list of reasons, and it looks something like this: Mac vs. PC; Apple vs. Android; Chrome vs. Safari vs. Firefox vs. Internet Explorer; and so on... Truth be told, with so many variables in the web browsing...
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Author: Kaitlyn Partington
Date: April 22, 2021
5 Best Practices in Content Marketing to Use When Planning Your Strategy
Content marketing is a valuable tool for marketers and business owners who are looking to enhance their online reputations and boost their brands – and there are many ways to go about it. But before you jump directly into the best practices in content marketing, it’s important to start out by...
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Author: Kacey Waleski
Date: April 15, 2021
How to Use TikTok for Business: A Marketer’s Guide
Thanks to its reputation as every teenager’s favorite social media platform, many businesses are hesitant to add TikTok to their upcoming marketing campaigns. For many, it feels almost absurd to use the words “TikTok” and “professional” in the same sentence – and we get it. But in...
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Author: Kaitlyn Partington
Date: April 8, 2021
Why You Need a Digital Marketing Plan for Your Small Business and What to Include
Digital marketing is no longer a nice-to-have; it’s essential. Think about it: how do you learn about a product or service you’ve never used? Online, right? Maybe you proactively searched and found a website or an online review. Or maybe you got an email or saw an ad in your Facebook stream....
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Author: Michael Scorcia
Date: April 1, 2021
How to Speed up a WordPress Website
Want to know how to speed up your WordPress website? We’ve got you covered! WordPress is by far the most popular content management system out there today due in large part to its ease of use. If you’re among the 40% that’s operating on a WordPress site, you’re likely already aware of its...
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Author: Rachel Entsminger
Date: March 25, 2021
Ecommerce Retailers: Can you use Google Analytics with Shopify?
Google Analytics is one of the most popular pieces of digital analytics software available on the web. Because of its stellar reputation, and because it has become the industry standard, we often get asked by our ecommerce customers: Can you use Google Analytics with Shopify? So, can you use...
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