Author: Sarah Thompson
Date: September 22, 2020
Digital Marketing Strategy: How to Create an Effective Digital Marketing Strategy Framework
Digital Marketing Strategy is such a broad term, right? Especially now with an abundance of digital channels that appear to grow on a daily basis. But, what is the most effective digital marketing strategy for you? And, where do you start? Marketers need to understand their business, product,...
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Author: Kaitlyn Partington
Date: September 4, 2020
Top 6 List of Digital Marketing Channels for Businesses
In the year 2020, it’s almost impossible to sustain a business without investing in some sort of digital marketing strategy – and most modern business owners understand that. But where to start? There are so many ways to advertise and market your business on the internet that it can be tough to...
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Author: Rachel Durkan
Date: August 28, 2020
A New Approach to Fundraising for Non-Profits During COVID
When COVID hit last spring, the nonprofit sector was among the many to bear the financial wrath of the devastating pandemic. According to a Charities Aid Foundation of America report, nearly 95 percent of nonprofits worldwide say they’ve been hurt by the COVID pandemic.1 The fact is, the crisis...
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Author: Kristen Carter
Date: August 4, 2020
WCAG Guidelines: How Important Are the New Website Content Accessibility Guidelines?
In order for your website content to be rich in functional accessibility, it must first be POUR – an acronym that stands for Perceivable, Operable, Understandable, and Robust. This concept of “POUR” content actually comes from the four pillars of the Web Content Accessibility Guidelines...
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Author: Kaitlyn Partington
Date: July 25, 2020
Using Social Media for Marketing Research
Gone are the days of formal studies, company-run research groups, and in-depth interviews. (Well, not really. These things still exist and still have value.) But as life as we know it becomes ever-increasingly digital, the way we conduct market research has equally shifted. Now, instead of...
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Author: Rennica Johnson
Date: July 23, 2020
How to Change a Permalink in WordPress Posts & Pages for Improved Searchability & Easy Identification
Permalinks. For lots of people, they’re the one piece of the website puzzle that you don’t really think about – until you’re forced to. Maybe a link broke, or your SEO is struggling, or you’re getting complaints from visitors because no one can remember your randomly generated URLs. Those...
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Author: Kristen Carter
Date: July 13, 2020
Shopify and WordPress Integration for a Strong eCommerce Website
What do you get when you combine WordPress and Shopify? You get what is arguably the best eCommerce partnership the world wide web has to offer. So, if you’re looking to build yourself a top-notch eCommerce store, you’ll want to at least consider a Shopify/WordPress integration. WordPress is...
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Author: Chloe Lyden
Date: July 7, 2020
Why Advertise on Instagram, and How Much Does It Cost?
It’s not uncommon to associate the concept of advertising with big-number spending. Every year we hear about the millions of bucks dished out by brands like Budweiser and Pepsi in order to nab a 30-second spot during the Super Bowl. But that’s an extreme example. Not all advertising is so over...
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Author: Kaitlyn Partington
Date: July 1, 2020
Becoming the Gold Standard: The Importance of a Brand Positioning Strategy in Digital Marketing
When you think of some of the most successful companies – ones that have made themselves global household names – there’s at least one thing they have in common, and that’s a strong brand. Think of Coca-Cola, for example. Although they have plenty of competitors who offer a similar product,...
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Author: Krystal Soares
Date: June 26, 2020
Managing WordPress for Multiple Domains? WP Multisite Offers the Key to Continuity
If you run a business that requires hosting multiple WordPress sites, you know how much work it can be to manage it all: separate logins to keep track of, updating plugins and security features on each site individually, organizing a multitude of different databases. That, on its own, can be a...
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Author: Carolyn Menz
Date: June 19, 2020
The Importance of Understanding Consumer Behavior in Marketing
Offering a great product or service is a good start to building a business, but it isn’t enough to sustain long-term sales. If you really want to make a splash in the market and set up your business for continuing success, the number one thing you can do is to make your customers feel like you...
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Author: Kristen Carter
Date: June 17, 2020
Creating a Well-Defined WordPress Page Navigation Menu
If your goal is to create a really great WordPress website for your business, you’ve probably thought a lot about the design and what you want the site to look like, and probably spent lots of time compiling meaningful content. That’s a great start, and those are all important elements. But if...
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