Author: Carolyn Menz
Date: January 11, 2019
How to create a brand experience
Brand experience is all about evoking emotion. The best brand experiences are not only representative of what your brand and your company are all about; they also tug on the emotions of your consumers. People may buy products, but it’s the brands – and the experiences bestowed by those brands – that really make an...
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Author: Eileen Boh
Date: January 7, 2019
5 B2C Marketing Strategies to Consider Using in 2019
Not all marketing strategies are created equally, but they all have a place in the marketing sphere. Whether your business is B2C (business to consumer) or B2B (business to business), most marketing strategies tend to have the same end goal in mind: to build a positive reputation for your company, and/or to convert sales. The...
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Author: Kristen Carter
Date: December 21, 2018
WordPress 5.0 Released: How Does WordPress 5.0 Impact Your Website?
Rumors around the release of a major WordPress upgrade have been circulating for some time now. We were finally able to see what all the buzz was about when WordPress 5.0 was released on December 8, 2018. The upgrade brought some exciting new features. The most significant change is the introduction of a content editor...
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Author: Kristen Carter
Date: December 14, 2018
Paradigm Presents: The 12 days of Festive Facts
Paradigm presents to you… the 12 days of Festive Facts. In order to kick off the holiday season, we are going to be sharing with you fun and insightful marketing tips, tricks and facts to help you grow your business and build your brand while looking ahead to 2019....
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Author: Rachel Durkan
Date: December 14, 2018
Web Design for Accountants
The work that goes into developing an accounting firm’s website design is akin to the process of solving a complex jigsaw puzzle. Web design for accountants is a truly niche specialty that requires lots of patience and a solid mix of creativity and problem solving. Creating a website that not only captures the character traits...
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Author: Kaitlyn Partington
Date: December 12, 2018
Internet Marketing for Lawyers
Partners in law firms tend to wear many hats for their firms: helping their clients, managing their teams and serving as the main lead generation sources for their businesses. On top of being a lawyer, you’ve got to be somewhat of a marketer for your firm as well. Digital media platforms are perfect for this...
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Author: Eileen Boh
Date: November 30, 2018
Retail marketing ideas for the holidays and beyond
With the holidays in full swing, we, as consumers, are currently getting bombarded by retail marketing campaigns of all shapes and sizes; they’re coming at us from every angle. Retailers everywhere are running sales and promotions galore and have pulled out all the stops in their retail marketing and advertising efforts. With so many retail...
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Author: Carolyn Menz
Date: November 23, 2018
The importance of B2B branding strategies for small business
So often, purchasing decisions are made based on emotion – on the way a particular brand makes you feel. This is even true in the B2B marketplace, where business owners and other key stakeholders hold lots of purchasing power and frequently depend on their own instincts to make quick buying choices that they believe are...
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Author: Kristen Czerepusko
Date: November 16, 2018
Top Digital Marketing Trends in 2018
There have been a number of digital marketing trends in 2018 that gained traction with businesses interested in creating effective marketing campaigns. It is important for business owners to keep 2018 digital marketing trends in perspective when considering which marketing strategies to make use of in 2019. To stay competitive in today’s market place and...
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Author: Rennica Johnson
Date: November 9, 2018
The Best Way to Learn How to Use WordPress
So, you’ve decided to publish your website using WordPress. Great! You’re in good company. According to current statistics, WordPress powers nearly 1/3 of the websites on the internet today, including the site of some of the world’s biggest brands, like Facebook, The Walt Disney Company and Sony Music. It is the preferred content management system...
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Author: Kristen Carter
Date: November 2, 2018
Understanding Web Accessibility Standards for Your Business
Web accessibility standards do not just benefit the individuals with disabilities who visit your website. Becoming ADA compliant by taking steps towards accessibility standards has a benefit for all users and your website as a whole. World Wide Web Consortium (W3C) has found that “accessibility overlaps with other best practices such as mobile web design,...
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Author: Kaitlyn Partington
Date: October 26, 2018
B2B Social Media Marketing
Social media has become integrated into our entire day. We are checking Facebook during our lunch break, chatting with a colleague on LinkedIn about a new article we found, and posting a picture of our family outing this weekend on Instagram. Almost everyone, everywhere is on social media, including your B2B company’s prospects. B2B social...
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