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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Eileen Boh
Date: January 15, 2020

What Are Facebook Dynamic Creative Ads and How Can They Increase My Sales?

What makes for a successful social media campaign? The obvious answer: one that builds brand awareness, brings leads into your funnel and drives sales. But how do you get to that point? How do you reach your audience in a way that is meaningful and compels them to take action? By knowing what...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: January 13, 2020

Tailoring Your Annual Marketing Plan for the New Year

The start of each new year is the perfect time to review your existing marketing strategy and lay out a new annual marketing plan for the year ahead. While there’s no need (usually) to reinvent the wheel year after year, a yearly reassessment of your marketing strategy allows you to identify any...

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Paradigm Marketing and Design

Author: Frankie Pergola
Date: December 27, 2019

Modern Law Firm Web Design: How Much Should It Cost?

If you’re a lawyer, you certainly understand that your law firm’s credibility and reliability are priceless. Those are two of the most sought-after characteristics in any lawyer or law firm, and as you work on your law firm web design, those are exactly the same characteristics your visitors...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: December 17, 2019

Magento Accessibility & ADA Compliance for e-Commerce Websites

As we continue to hear about major legal cases like the one brought against pizza giant Domino’s for its lack of accessibility on the company’s online ordering website, Magento accessibility has become a popular topic of conversation for many merchants with online stores. To avoid the potential...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: December 5, 2019

Digital Marketing and Sales Funnels

We are often asked, “How do we bridge the gap between sales and marketing?” One way is by building marketing funnels that drive warm leads for your sales team and engage potential customers with your business. What are funnels in marketing? Digital marketing funnels consist of a series of...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: November 29, 2019

What the Domino’s ADA Lawsuit Means for Website Compliance

One of the web’s most hot button topics continues to get hotter. Last month, the Supreme Court denied a petition in the Domino’s ADA lawsuit that would have allowed the pizza giant to appeal a decision made by the U.S. 9th Circuit Court of Appeals, which had previously ruled that the Americans...

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Paradigm Marketing and Design

Author: Guest Blogger
Date: November 21, 2019

How to Really Understand Your Customer to Grow Your Business

The following is a guest blog post provided courtesy of Rosanne DeTorres, managing partner and co-founder of DeTorres & DeGeorge Family Law. Did you know that 8 out of 10 businesses fail within the first 18 months? While there are a number of factors that might contribute to a business’s...

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Paradigm Marketing and Design

Author: Guest Blogger
Date: November 20, 2019

Measuring SEO Success: How Is Your Site Doing?

Is Your Site Casting Its Largest Net? Discover If You Are Utilizing SEO to Its Maximum Abilities This blog is provided courtesy of 9sail* Everyone’s heard of SEO, but few people understand the effort and research that goes into search engine optimization. Tracking SEO success isn’t as...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: November 15, 2019

Four Tips for a Successful Social Media Engagement Strategy

Social media engagement has become a hot topic among marketers in recent years. Most know they need to achieve it—but at the same time, they don’t know exactly why it’s important or how to get there. That’s why having a social media engagement strategy is important. Let’s start with...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: November 8, 2019

The Benefits of WordPress

When making the decision to develop a website for your business, you want to choose a website that will be able to you grow as your business grows. There are a variety of different options to choose, but when it comes to your website you will want to select a website platform that compatible with a...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: November 1, 2019

Content Curation Strategy and Tools to Help You Position Yourself as a Thought Leader

By now, most marketers have embraced content marketing as one of the best ways to attract and retain prospects. The problem is, many lack the time and resources to consistently create engaging content. Consider this: according to research by the Content Marketing Institute, 80% of B2B marketers...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: October 25, 2019

WordPress vs. Joomla vs. Drupal: What’s the Difference and Which is Better?

You’re ready to build or redesign your website, but you want to do it right. In today’s digital world where content is king, your website is the first place your prospects or customers will go for information. Capturing their attention and keeping them engaged comes down to the quality of your...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995