Author: Kristen Carter
Date: November 2, 2018
Understanding Web Accessibility Standards for Your Business
Web accessibility standards do not just benefit the individuals with disabilities who visit your website. Becoming ADA compliant by taking steps towards accessibility standards has a benefit for all users and your website as a whole. World Wide Web Consortium (W3C) has found that “accessibility overlaps with other best practices such as mobile web design,...
CONTINUE READING
Author: Kaitlyn Partington
Date: October 25, 2018
B2B Social Media Marketing
Social media has become integrated into our entire day. We are checking Facebook during our lunch break, chatting with a colleague on LinkedIn about a new article we found, and posting a picture of our family outing this weekend on Instagram. Almost everyone, everywhere is on social media, including your B2B company’s prospects. B2B social...
CONTINUE READING
Author: Kaitlyn Partington
Date: October 22, 2018
WordPress 5.0 to be Launched November 19th
WordPress has been hinting at its next major update, WordPress 5.0 all year. With this update, there will be a new plug-in for creating content and posts called Gutenberg, which will replace the TinyMCE WYSIWYG editing tool that WordPress site administrators use each day. With your website as a key asset in your marketing toolbox,...
CONTINUE READING
Author: Eileen Boh
Date: October 17, 2018
Understanding the value of your nonprofit branding
There is no shortage of benefits to be gained from establishing strong nonprofit branding for your organization. Of course, businesses of all types can use their branding as a way to leverage sponsorships and generate revenue, but for nonprofits in particular, it’s an especially important point. Because as nonprofit entities you rely heavily on outside...
CONTINUE READING
Author: Carolyn Menz
Date: October 11, 2018
Using Key Messages to Drive Marketing
Developing a key messaging strategy is a major undertaking for any business; but it is also one of the most important and worthwhile investments a business owner can make in his or her company. Your key messages define your brand and let your audience know exactly who you are, what you do, and what you...
CONTINUE READING
Author: Rachel Durkan
Date: October 3, 2018
Marketing on a Wish and a Prayer Part 4: Drip marketing and the touch process
The most successful marketing strategies are targeted, focused, and engage a successful touch process. In fact, studies have shown that it takes between seven and 11 touches to reach an audience and gain their trust. A touch can be an email, direct mail, web banner, website visit, or other method of getting your business in...
CONTINUE READING
Author: Rachel Durkan
Date: September 26, 2018
Marketing on a Wish and a Prayer Part 3: Why You Can’t Execute a Marketing Strategy in a Silo
Marketing cannot be executed in a silo. It can’t exist on its own. Rather, marketing strategy development is most effective when the goals and tactics are combined with other functional departments of your business as part of the company’s overall business development strategy. Each department has its own focus, but for marketing to move forward...
CONTINUE READING
Author: Rachel Durkan
Date: September 19, 2018
Marketing on a Wish and a Prayer Part 2: Sweating the small stuff for long-term growth
To execute any sort of long-term strategy, you have to start small. In the marketing world in particular, although we may proselytize the importance of a long-term business growth strategy, getting there involves a series of smaller, calculated tactics, and you’ll need to hit numerous short- and mid-term goals along the way. That’s why the...
CONTINUE READING
Author: Rachel Durkan
Date: September 13, 2018
Marketing on a Wish and a Prayer Part 1: How to prevent a business growth plateau
Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered, encourage them to keep coming back for more,...
CONTINUE READING
Author: Kaitlyn Partington
Date: September 5, 2018
5 Steps to Installing Your Facebook Pixel
This is a scenario that you probably know all too well: You are online, and you see an amazing pair of shoes on your favorite store’s website. You are on the product page and you think, “Well, I don’t need these right now,” so you leave the site. But, over the next few days, Facebook...
CONTINUE READING
Author: Rennica Johnson
Date: August 31, 2018
The Importance of Attention to Detail with Website Maintenance
I am judging you. Ok, I’m not judging you specifically, but I am judging your website and the amount of care and attention you put into the details. Statistics compiled this year by HubSpot indicate that 90% of consumers searching for a product or service on the web haven’t made up their mind about a...
CONTINUE READING
Author: Eileen Boh
Date: August 24, 2018
5 Proven Initiatives to Boost Your Social Media
Social media marketing is everywhere. Over the last several years, it has become practically second nature for businesses to want to integrate a social media marketing strategy into their overall marketing plans. The most effective social media marketing campaigns – the ones that really grab our attention – are well-thought out and highly strategized; but...
CONTINUE READING