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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Guest Blogger
Date: March 27, 2020

Opinion: Magento 2: The Smart Migration is a Proactive Migration

As of March 2020, 95% of websites built on Magento have not upgraded to Magento 2! Now more than ever, your website is your number one marketing tool and ensuring that your platform is running smoothly has become top priority. With the release of Magento 2, Adobe announced that it will retire...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: March 24, 2020

How to Increase Conversions Using LinkedIn Retargeting Ads

Have you ever browsed a website for a specific item—a pair of shoes, a coffee maker or even a car, for example—only to be later magically greeted with an ad for that product while browsing your favorite social media site? This is not the universe reading your mind or sending you subliminal...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: March 20, 2020

Shopify vs WooCommerce vs Magento

Maybe you’re thinking about launching an eCommerce store—or maybe you’re already well established and ready to reevaluate your eCommerce solution. Whatever the case, before making a decision that can impact business performance and, ultimately, your bottom line, get familiar with what’s out...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: March 18, 2020

Coronavirus Global Message

We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming days and weeks, because no one can predict the impact COVID-19 will have on our families, communities, the economy or our...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: March 13, 2020

Can WordPress Be Used for eCommerce?

If you have a business and you’re considering selling your products online, there is no better time than now to dip your toe into the eCommerce world. Consider this: in 2019, consumers spent approximately $601.75 billion online with U.S merchants, and only slightly less than that in 2018. If we...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: March 4, 2020

Facebook Advertising for Nonprofits: Is it Worth It?

Facebook has pretty much permeated our lives, as evidenced by the billions of users who visit the leading social media platform each month. It should, therefore, come as no surprise that Facebook is now widely considered one of the top advertising channels for businesses, small and large. In fact,...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: February 21, 2020

How Many Websites Use WordPress and Why?

WordPress is easily one of the most popular website-building platforms in the world, holding an impressive 60.4% market share1 and powering over 35% of the world’s websites. Its latest version has been downloaded more than 42,606,163 times.2 While those numbers are impressive, what do they really...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: February 7, 2020

Upgrading from Magento 1 to Magento 2

Magento is a popular open-source e-commerce content management platform that lets businesses create a completely customized online shopping experience for their customers. Magento website users, however, have recently been informed that Magento version 1 is now in end-of-life with a final sunset...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: January 24, 2020

Is WordPress Scalable?

One of the most common questions asked when developing a WordPress website is, “How Scalable is WordPress?” It’s a valid question. In fact, scalability is one of the more important factors to consider when developing a website for your business. You want to make sure your web development...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: January 15, 2020

What Are Facebook Dynamic Creative Ads and How Can They Increase My Sales?

What makes for a successful social media campaign? The obvious answer: one that builds brand awareness, brings leads into your funnel and drives sales. But how do you get to that point? How do you reach your audience in a way that is meaningful and compels them to take action? By knowing what...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: January 13, 2020

Tailoring Your Annual Marketing Plan for the New Year

The start of each new year is the perfect time to review your existing marketing strategy and lay out a new annual marketing plan for the year ahead. While there’s no need (usually) to reinvent the wheel year after year, a yearly reassessment of your marketing strategy allows you to identify any...

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Paradigm Marketing and Design

Author: Frankie Pergola
Date: December 27, 2019

Modern Law Firm Web Design: How Much Should It Cost?

If you’re a lawyer, you certainly understand that your law firm’s credibility and reliability are priceless. Those are two of the most sought-after characteristics in any lawyer or law firm, and as you work on your law firm web design, those are exactly the same characteristics your visitors...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995