Author: Chloe Lyden
Date: September 12, 2019
Instagram for B2B Marketing
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for B2B business owners? It can help your business...
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Author: Carolyn Menz
Date: August 30, 2019
Applying Universal Web Design to Create a More Accessible Internet
Building a better internet experience for everyone – including individuals with physical and mental disabilities – begins with universal web design. Although designing for accessibility and inclusion is not one of the first things most businesses think about when setting out to build a website, we would argue that it should be. By designing your...
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Author: Frankie Pergola
Date: August 23, 2019
How Much Does It Cost to Build a WordPress Website?
Whether you’re starting a new business, or you already own one and you’re looking to expand, upgrade, or refresh your brand, you’ve probably already begun thinking about your number one marketing tool: your website. And for most business owners, the natural first question is: What will it cost to build a website, particularly in WordPress?...
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Author: Kaitlyn Partington
Date: August 16, 2019
New and Different Marketing Strategies
With the influx of digital communication outlets over the past few years, businesses are faced with a great advantage and a difficult challenge. The advantage: there are a vast number of platforms for reaching your audience. The challenge: everyone else is using many of those same outlets and saturating the market with both content and...
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Author: Kristen Carter
Date: August 9, 2019
How to make a website accessible for the deaf and hearing impaired
Did you know that about 15% of the American population ages 18 and over suffer from some degree of hearing loss or impairments? With 15% of the American adult population suffering from hearing loss, it is important to have marketing tools and strategies in place that can effectively reach all your potential consumers. A website...
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Author: Eileen Boh
Date: August 2, 2019
Why is Having an Effective Social Media Marketing Strategy Important?
Through your daily online [and offline!] interactions, it’s apparent that almost all businesses are now implementing social media marketing strategies into their overall marketing strategy. After all, Americans spend more time on social media daily than they do on email or even Google! Unfortunately, not all of these individual marketing initiatives are considered effective social...
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Author: Frankie Pergola
Date: July 26, 2019
4 Tips for Tackling ADA Section 508 Accessibility Remediation
In the physical world, if your place of business isn’t already accessible to individuals with disabilities, you may be required to install a wheelchair ramp, Braille signage or a set of grab bars to attain ADA compliance. In the digital sphere, ADA remediation takes on a slightly different form, but the idea is the same:...
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Author: Carolyn Menz
Date: July 26, 2019
Picking Your Platform: Wix or Weebly vs. Squarespace or WordPress
It’s time to build a new website for your business. So where are you headed? WordPress or Weebly? Squarespace or Wix? If you choose to follow the pack, you’ll likely look at WordPress, Wix, Weebly and Squarespace. And, most likely, you’ll land on WordPress – the most powerful website development platform on the market. Currently,...
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Author: Kaitlyn Partington
Date: July 22, 2019
Social Media for Financial Services Companies and Advisors
There are over 300,000 financial advisors in the United States. In such a highly competitive industry, how does your firm stand out from the rest? The key to success is having a strong differentiating concept that makes your firm unique and using a multi-touch marketing strategy that communicates the exceptional value that you provide. One...
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Author: Eileen Boh
Date: July 4, 2019
Successful Marketing Strategies for Nonprofit Organizations
Having the passion for a cause and running a nonprofit is important to local, regional or national nonprofits. Though, the passion and drive is not enough to be successful. Marketing for nonprofit organizations is equally as important to the success of your organization. Therefore we have compiled a list of marketing strategies for nonprofits to...
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Author: Kaitlyn Partington
Date: June 25, 2019
Brand Identity Guidelines: The Benefits of Creating a Brand Standards Guide
It takes nine to 13 touches to reach your audience. For those touches to be impactful, your audience should experience your brand consistently every time. That way, they are truly immersed in a brand experience. One essential step to ensuring consistency is to create brand identity guidelines. There are many benefits to creating brand standards...
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Author: Kristen Carter
Date: June 21, 2019
ADA Website Accessibility Lawsuits
We are living in the age of technology and it seems that with every new day comes a new technological advancement. The headlines are exciting to see; however, the negative impact of these technological advancements, especially in the world of digital media and marketing, is that the rules and regulations regarding technology are changing quickly,...
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