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Marketing Tips, Insights, and Trends

Author: Wendi Zimmerman
Date: November 25, 2022

E-commerce vs. E-business: What’s the Difference?

Analysts predict that an estimated 218.8 million consumers in the US will shop online in 2023. They also predict that e-commerce sales will account for 20.8% of retail sales worldwide in 2023. Yet, more than 33% of small businesses in the US do not have a website. (1) If you fall into the...

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Author: Rennica Johnson
Date: November 18, 2022

What is the Purpose of Your Branding?

What is your purpose? You may go your whole life without being able to answer the existential question of your life’s purpose, and that’s OK. Life’s a journey, right? But if you are a business owner, knowing your brand purpose is an immediate need. But what is branding and marketing? What...

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Author: Rennica Johnson
Date: November 11, 2022

Revamping Your Website: What It Means and Avoiding Bottlenecks

It may be one of the most feared phrases in the life of a business owner – website redesign. Revamping a website usually costs thousands, if not tens of thousands, of dollars. It can also be a tremendous time and energy suck, requiring your attention to make important decisions, add creative...

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Author: Michael Scorcia
Date: November 4, 2022

UI and UX in Digital Marketing: Like Peanut Butter and Jelly

Did you know it takes only 54 milliseconds for a site visitor to form their opinion of your website (1)? And that 94% of those first impressions are made based on the design of your site (2)? And… that 48% of people say the design of their website is the most important factor in...

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Author: Kaitlyn Partington
Date: October 28, 2022

What is RFM Segmentation and Can It Help You?

In times of uncertainty, companies are looking for anything to help them reach their business goals. One of the greatest assets you have is your target audience. Knowing them, the best ways to connect with them, and who among them is most likely to buy can make a huge difference in your success....

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Author: Wendi Zimmerman
Date: October 19, 2022

How to Use Tools to Analyze Website Traffic

Your website is probably one of, if not the, most important tool in your arsenal for marketing and operating your business. You also probably invested a significant amount of money, time, and resources on your stie. But how do you know if your website is functioning properly and grabbing the data...

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Author: Kaitlyn Partington
Date: October 12, 2022

Your Reputation on Social Media: Why It is Important and What You Should Do About It

Do you ever feel like people are talking about you behind your back? We don’t mean to fan the flames of your paranoia or inspire you to put a therapist on speed dial, but the truth is, they are. And they are doing it online. Good or bad, your business is in the online ether. And like it or not,...

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Author: Lorena Mosquera
Date: October 4, 2022

Salesforce for Nonprofits: Did You Know It’s Free?

Did you know Salesforce is free to nonprofits? Yes, you read that correctly! Salesforce offers a free Nonprofit Success Pack featuring the core Salesforce Sales Cloud CRM platform that has been configured for nonprofit use. It includes everything nonprofits need to streamline their processes and...

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Author: Wendi Zimmerman
Date: September 30, 2022

Selling Smarter with Proactive Marketing

In uncertain times, it’s easy to be worried about your business. Wouldn’t it be nice if you could predict the future? Cancel your scheduled meeting with the psychic, throw out the Tarot Cards, and (carefully) put down the crystal ball. Soothe your anxiety, protect the future of your company,...

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Author: Rennica Johnson
Date: September 23, 2022

Effective (and Profitable) Nonprofit Website Design

Operating a nonprofit is extremely rewarding, but it takes a lot of hard work to do more with less, stretching your budget and limited staff to maximum capacity. While you are probably looking for opportunities to save money by cutting corners wherever you can, your nonprofit website is one area...

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Author: Lisa Cords
Date: September 16, 2022

Using Social Media Strategy for Recruitment

It’s hard out there for employers right now. With the Great Resignation ongoing, it is hard to find, hire, and keep good talent. On top of that, the workforce is changing – Baby Boomers are retiring, Generation X-ers and Millennials are being promoted, and more Generation Z-ers are entering the...

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Author: Rennica Johnson
Date: September 9, 2022

Choosing What to Sell on Shopify

Is it just us, or is the day so much better when you get that email or app notification letting you know that your online purchase has been safely delivered to your home? Whether or not you get that endorphin rush when you see a package on your doorstep, you probably still know that online shopping...

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