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Marketing Tips, Insights, and Trends

Author: Lorena Mosquera
Date: September 27, 2023

The Value of Software Systems Integration

Isn’t technology wonderful? Gone are the days of tracking your business operations on paper, storing every customer touch point in gigantic filing cabinets and shelves of endless three-ring binders. Through advanced software we can now capture every interaction and store and share it in one...


Author: Madison Deckert
Date: September 13, 2023

Marketing Turnover: Is Outsourced Marketing the Solution?

Employee turnover is a challenge many businesses face – businesses of all sizes in every industry, costing employers millions of dollars. Losing a member of your team costs you approximately one and a half times that employee’s salary on top of the time and resources it takes to recruit and...


Author: Krystal Soares
Date: September 6, 2023

What Outsourcing Your Marketing Can Do for Your Bottom Line

In today’s constantly changing environment, businesses are running up against a series of challenges that make it difficult to keep pace with the landscape and remain competitive. If you are feeling that pressure, you are in good company. According to Forrester’s research of 154 marketing...


Author: Alexa Rose Spear
Date: August 30, 2023

To Outsource Your Marketing or Not to Outsource: What’s Better for your Business?

The last few years have been challenging for business leaders – inflation is high, a recession may be looming, and customer demands continue to evolve amid a constantly changing environment. In this climate, it is no wonder businesses are struggling to keep pace with the changing landscape and...


Author: Kaitlyn Partington
Date: August 23, 2023

Your Sales Double Agent: Marketing and Branding’s Covert Benefits

Investing in marketing and branding services is critical to your business success. Results of Bain & Company and Google’s Measurement Maturity Survey show that the top 100 businesses with the most mature marketing programs are four times more likely to exceed business goals, increase market...


Author: Kaitlyn Partington
Date: August 16, 2023

The Business Impact of Marketing Strategy

If you own or operate a B2B company, it is likely that your customer or client requires a discussion with a member of your sales team before they invest in your product or service. And that makes perfect sense – what you sell probably requires more than a simple sale process where a consumer sees...


Author: Alexa Rose Spear
Date: August 9, 2023

What is Marketing and Do You Really Need it?

In times of economic uncertainty, businesses must look for opportunities to save money – cutting costs where possible and striving to produce the same quality products and services with less. One area that seems to often be on the chopping block is marketing and branding services, whether that...


Author: Harrison Alvarez & Regina Menninger
Date: May 31, 2023

How Many Colors Should a Logo Have? And Other Important Elements of Choosing the Best Hues for Your Brand

A company’s logo is the first detail you notice when looking at its products, services, website, social media channels, or printed materials. It’s an opportunity to instantaneously capture an audience and create a positive first impression that will generate a reaction and entice them to learn...


Author: Madison Deckert
Date: May 9, 2023

The Importance of Creative Content Marketing and How to Use It

In marketing, you may hear the phrase, “content is king.” That’s because creative content marketing is a tool many marketers utilize, with 64% of the most successful B2B marketers maintaining and implementing a documented content marketing strategy (1). And the results speak for themselves...


Author: Rachel Durkan
Date: May 4, 2023

Why Strategy Is Important When Rebranding

Your brand is integral to the success of your business – it reflects who you are, how you operate, and what your customers can expect from you. In fact, 77% of marketers in the B2B space say they believe branding is crucial for growth (Circle Research, 2022). But what if your brand is not helping...


Author: Krystal Soares
Date: April 20, 2023

From Science to Sales: Marketing for Biotechnology Companies

The biotechnology industry is one of the most rapidly evolving fields in the world, with a global market projected to reach over $2 trillion by 2025. Driven by rapid advancements in science and technology, biotech companies are constantly pushing the boundaries of what's possible. But in such a...


Author: Lisa Cords
Date: March 16, 2023

How to Increase Member Participation in Your Association

Your professional trade association relies on its members to thrive. While bringing in new members is an essential piece of the equation, member retention is foundational to your organization’s success. Encouraging participation and boosting engagement are the most effective ways to retain...

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