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Marketing Tips, Insights, and Trends

Author: Michael Scorcia
Date: August 19, 2022

ADA Compliance and SEO: the Web’s Power Couple

We gather here today to witness the joining of a couple not everyone predicted would find happiness. Some said they weren’t right for each other, and many tried to keep them apart, but we know they are destined to be together. We’re talking about SEO and accessibility. Before you object, hear...

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Author: Michael Scorcia
Date: August 12, 2022

WordPress Salesforce Integration

Do you use WordPress for your website and digital management? Do you use Salesforce as your Customer Relationship Management (CRM) platform? Considering WordPress is the world’s most popular Content Management System (CMS) and Salesforce is the most-used CRM, the answer to at least one, if not...

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Author: Kaitlyn Partington
Date: August 4, 2022

The Ins and Outs of Data-Driven Marketing

Businesses are always trying to get a leg up, to increase brand recognition and sales over their competitors. We also live in a time when we have a wealth of data available at our fingertips. When you combine the two, you get pure marketing magic – data-driven marketing. As with any powerful...

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Author: Lorena Mosquera
Date: July 29, 2022

Enhancing Your Sales Process for Professional Services

One question children are often asked is, “What do you want to be when you grow up?” Do you remember what you said? Professional athlete? Teacher? Veterinarian? Something that probably never came up – consultant. Yet here you are. You developed over your career and gained a lot of experience...

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Author: Lisa Cords
Date: July 28, 2022

Email Marketing

Is email marketing still relevant or are we all “emailed out?” Statistics so far from 2022 show the ROI from email marketing is 4,200% - that’s a return of $42 for every $1 spent! Email is also proven to convert 40% more effectively than Facebook and Twitter. Not getting that kind of result...

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Author: Michael Scorcia
Date: July 22, 2022

Tools for CAPTCHA Accessibility

Which one of these pictures contains a boat? Click here to let us know you’re not a robot. If either phrase sounds familiar to you, then you know what a CAPTCHA is. CAPTCHAs, or Completely Automated Public Turing test to tell Computers and Humans Apart, is a way websites differentiate a human...

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Author: Kaitlyn Partington
Date: July 15, 2022

What is Multi-Touch Marketing and is it the Right Approach for You?

On average, it takes nine to 13 audience touches to make a lasting impact on a consumer. With so much congestion in the market and a fiercely competitive landscape of businesses vying for customers’ attention, a brand’s ability to cut through the noise is not a nice-to-have—it’s essential...

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Author: Lisa Cords
Date: July 6, 2022

The Benefits of Outsourcing Your Marketing

Employee turnover affects businesses of all sizes in every industry, costing employers millions of dollars in onboarding costs and time allocated to training new employees. When an employee leaves a job, it costs their former employer one and a half times that employee’s salary. This is on top of...

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Author: Lorena Mosquera
Date: July 1, 2022

SaaS Software Sales Process Workflow

The Software as a Service (SaaS) industry is booming. According to a study published by BetterCloud, the SaaS industry generated $46 billion annually as of 2017. The popularity of internet-based software has led many companies to jump into the market, without realizing that the SaaS sales process...

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Author: Michael Scorcia
Date: June 23, 2022

Accessibility Improvements On the Way with the WordPress 6.0 Update

Ensuring the accessibility of your website is not only good for your business, but it also helps the estimated one in five Americans with disabilities who may otherwise have difficulty using it. Additionally, it helps you comply with the Americans with Disabilities Act (ADA), federal legislation...

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Author: Rennica Johnson
Date: June 16, 2022

Setting Up Google Analytics 4

Do you use Google Analytics to measure your business impact online? If you haven’t heard, Universal Analytics’ end of life is near. Google has started its transition to Analytics 4 (GA4). Many businesses rely on their analytics platforms to make important decisions, and changes, even for the...

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Author: Lorena Mosquera
Date: June 9, 2022

Breaking Down Buzzwords: Sales Operations vs. Sales Enablement

Sales cycles get more complex all the time, and meeting your sales goals is not an individual sport – it takes collaboration. Your team needs the right support to help them succeed, but having talented sales representatives is only part of puzzle. Two other critical pieces are sales operations...

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