Skip links
2017: What is the State of Print Materials? 2017: What is the State of Print Materials? 2017: What is the State of Print Materials? Paradigm Marketing and Design
2017: What is the State of Print Materials?

Marketing Tips, Insights, and Trends

2017: What is the State of Print Materials?

Author: Rachel Durkan Category: B2B, B2C, Branding, Marketing, Nonprofit, Retail Date: July 27, 2017

2017: What is the State of Print Materials?

It’s 2017 and you think that everything is digital these days.

Kids born in the last ten years will probably actually believe that digital is the only way we live our lives.

But, there are multiple generations who grew up in a non-digital world. And, businesses must reach out to these generations as well. They are the consumers. Yes, Internet advertising has become more popular because not only do people spend an endless number of hours on the Internet, but because there is data to back up how, where, what, and why you should advertise where you do. You can actually tell when someone is interested in something when they click through to another page when they bounce off a page, when they keep digging further and reading more on a site, what they search for, and what their interests are. Why, then, would people still need print marketing materials?

The Human Touch

Nothing can replace the human touch. We have five senses and touch is one of them…for a reason. You’re not touching anything on a computer, but you are holding a piece of paper (or other material!) when you receive a print material. According to GDUSA, designers believe that print perseveres because touch, “sensual, physical, real, permanent, credible” is the human connection missing from the virtual world we live in.

Print is the perfect opportunity when you’re trying to reach an audience that needs to retain information, spend time thinking about it, touch it and trust it. For instance, luxury goods or premium services.

Print is an opportunity to cross-promote with your digital marketing efforts, especially with social media marketing. How else will your target market find you if not for some form of advertising, whether it’s online, offline or just word of mouth? Print materials these days include your social addresses or even just icons to give mention that you can be found on social media.

What is still strong? Package design. Packaging papers, labels, and substrates are all important and more so now since these are not impacted by the digital world. Yet.

Print design is not dead. It is just strategically impactful. Give a Paradigm Marketing and Design associate a call to find out how you can incorporate print design into your marketing strategy.

You may also like

array of different typeface letters
Author: Rachel Durkan
Date: May 3, 2018
Typeface for a Brand There’s a reason design professionals everywhere love to poke fun at Comic Sans: its slightly disheveled appearance lends an air of unsophistication to just about anything it graces. The truth is, those designers are onto something. Fonts matter, and they matter a lot. The font you choose as your primary brand typeface sends a message CONTINUE READING
Color Trends and Influences in Men vs. Women
Author: Rachel Durkan
Date: March 30, 2018
Color Trends and Influences in Men vs. Women Color is an extraordinarily powerful and equally complex marketing tool. Although the way in which any particular individual perceives, processes and reacts to color is deeply personal – and heavily dependent upon personal experiences, cultural background and myriad other influences – there is no question that color evokes emotion in all of us and plays CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995