3 Reasons to Take Advantage of the Holiday Season
As the holiday season is upon us, your business may slow down or flourish during this time. Did you know that the average spend in the United States in 2015 during the winter holiday months was $806 per person? That is all services and products, including B2B, and not just retail, which amounted to approximately $500 per person last year. For retailers, they actually can expect at least 20% of their annual sales during the winter holiday season!*
Why is the Holiday Season a Great Time to Sell?
You’re probably thinking that you’re not a retailer and therefore this doesn’t apply to you. Actually, the holiday season is a great time for all businesses, consumer, B2B and even non-profits, to consider a strong sales and marketing strategy. Here are three reasons why the holiday season is a great time to sell:
1. Annual Budgets Need to be Spent
Each year, companies and departments create an annual budget for the upcoming year. Whether you can offer a service or a product, the end of the year is a great time to have a sales and marketing strategy set up to target your primary and secondary markets. You never know which business will have some money leftover from the year that they can allocate towards your service or product. They are more likely to consider your service or product if they have “cash burning a hole in their pocket.”
2. There’s Less Competition
If everyone took the advice that this is the best time of year to market and sell, then this wouldn’t be true. But, many businesses actually take time off, slow down their activity, or revamp their efforts for the new year. After all, budgets are reset in the new year for many companies. Because of this, you should be out there selling and marketing your business. You aren’t competing in the same space as 10 other businesses during this time of year – unless you are retail or hospitality. These are the exceptions to this point.
3. Planning for Next Year
You don’t have to market your service or product and expect to sell in the November or December months. As stated, many budgets are starting over again in the early part of the year and therefore they are already planning for next year! Where can we improve? What are our needs? How can we be more efficient? These are questions that businesses are asking themselves right now for the new year. Your service or product may be the answer to their questions! Make sure to get your name out there and bring your name top of mind to your prospects. This is a great opportunity to start the new year on a good note!
Seasonal Holiday Promotional Ideas
Here’s just a short list of ideas you can consider when coming up with your holiday season marketing and sales strategy:
1. Paid Advertisements
Whether in print or digital, creating an advertising strategy for the holiday season can bring in new business.
What better way to bring in new business during the holiday season than by offering a discount coupon?
3. Direct Mail
’tis the season for catalogs and greeting cards! People are checking their mail. Consider a postcard, flyer or tri-fold with a holiday promotion to those customers you have a hard time reaching digitally.
4. Holiday Website Design
If you’re an e-commerce business, adding a holiday design to your homepage is sure to get people in the festive buying and giving mood. A gentle reminder that your business is a great place to shop for gifts this holiday season!
5. Social Media Campaign
If you’re hoping to attract new business this holiday season, or looking to increase the membership of your non-profit, a social media ad campaign can be a great place to start.
6. Marketing Strategy
For the reasons we listed above, this is an excellent time of year to come up with a specific holiday campaign, strategize your fundraising campaign or membership drive, or get started on your 2017 goals.
One of our clients, Aurorae, chooses to update their website design each year for the holiday season. As an e-commerce business, adding a holiday skin to their homepage and updating their website sliders and social media photos, they are reminding their customers and prospective customers of the holiday season and setting the joyous mood. Their customers have commented on how festive and welcoming their storefront looks to them. This is not only inviting to customers, but they have seen a decrease in bounce rates during the holiday season.