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7 Key Design Factors to Make Your Website Look Great 7 Key Design Factors to Make Your Website Look Great Paradigm Marketing and Design
7 Key Design Factors to Make Your Website Look Great

Marketing Tips, Insights, and Trends

7 Key Design Factors to Make Your Website Look Great

Author: Rachel Durkan Category: B2B, B2C, Branding, Nonprofit, Retail, Web Design Date: September 18, 2015

7 Key Design Factors to Make Your Website Look Great

There are 7 basic factors in website design creation that when used appropriately and creatively can truly make your website a major success. Having users navigate to your website is good marketing, having users want to stay and read more on your website, is great design.

The 7 key design factors that every website should have are:

  1. Balance
  2. Grid
  3. Color
  4. Graphics
  5. Typography
  6. White Space
  7. Connection

1. Balance

Balance or “symmetry” simply means that your website has content evenly distributed throughout the site. An example of this would be a website that has an extremely large picture at the put of the webpage and then just a few lines of copy underneath the image. This example shows a vertical imbalance. The large picture at the top will draw users eyes to the top of the page only, and important information not on or above the image will be lost.

2. Grid

This concept relates to the balance factor. Grid are a series of horizontal and vertical rules that help with conceptualizing the spacing and placement of image and copy on a site. Grids are what help a website to become symmetrical and balanced.

3. Color

Depending on a company’s logo, industry or decision-maker, color will vary from site to site. There are no right or wrong colors to use, but there are colors that should and should not be used together and the amount of color is also important. Different colors portray different emotions and thoughts. For example, if there is a company that is a candy shop, they would probably want to use bright colors such as purples, pinks, reds, pastel blues to be paired with white and brown. This is great for that candy shop being in a consumer foods industry; however, image that color scheme for Apple or IBM or any other small or large IT company you can think of. This color scheme would not do well for those companies in the IT industry. Instead, maybe those IT companies would go for strong blues, blacks, silver/gray, green, and white.

4. Graphics

Graphics help to add a visual message. Different images can invoke different emotions, similar to how colors evoke emotions. Graphic can also help draw the users attention to an area of importance on your site that you do not want to user to miss. The use of graphics also help break up long amounts of copy within a webpage for an easier and less stressful user experience.

5. Typography

There are so many different types and font styles out there to choose from for your website. The same approach to color can be applied to typography with one exception, users must be able to clearly read the text on the site.

6. White Space

White space, or negative space, has to do with empty space on the site. White space helps to give some breathing room and spatial peace. White space is also a great tool to make a certain element on the web page to stand out and be more prominent.

7. Connection

Connection or consistency is key. In every aspect of the site you want to ensure the design is consistent to your brand’s message. What is it that you want user’s to know or takeaway from your brand? What message are you trying to communicate to your target audience? And, do all the elements of you website design reflect the answers to those two previous questions? If yes, then your website is ready to go from design to coding!

 

For great examples of these 7 website design factors, click here.

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