Benefits of Blogging

Author: Eileen Boh Category: B2B, B2C, Digital & Social Media, Marketing, Nonprofit, Retail Date: August 7, 2015

Marketing is a scary word for most small business owners, especially if it is followed by the word “budget.”

When working “on” your business/your brand by implementing a marketing strategy, it takes time and money away from working “in” your business. One of the best ways to combat the stress brought on by the monetary commitment part of your marketing plan is to blog.

The use of blogs for small businesses is a great way to enhance your marketing efforts, drive traffic to your site, and attract perspective customers with little to no cost.

The Benefits of Blogs

1. Boost search engine optimization

Search engines, such as Google, love to see fresh content. Blogs are a great way to update content while also enhancing your marketing efforts and consumer reach.

2. Develop relationships with customers

Think of a blog as a conversation between you and your customers. Blogs are a way for you talk to your audience in a fun and interesting way. This enables potential or current customers to get a feel of the personality of the business and the brand.

3. Establish your expertise

No matter how small or large your brand is, blogs are a platform that enables your brand to become an industry leader by providing your target market with necessary tools and valuable industry information. Once you start connecting with your customers, the blog will become their “go to” resource for all things industry related.

4. Create an opportunity to share

Blog are after all a form of social media, so let your audience be social with your content. Blog articles are interesting pieces of industry information that are capable of being shared across multiple different social media platforms. Let your consumers share and spread your message. This not only helps your brand build stronger relationships with current consumers but also helps spread your brand’s message to individuals you otherwise would not reach.