Creating “Reactions” with Facebook

Author: Kaitlyn Partington Category: B2B, B2C, E-commerce & Retail, Marketing, Nonprofit, Social Media & Digital Date: February 26, 2016

As many as you might have realized already, Facebook has introduced their “Reaction Buttons.” Over the years, Facebook users have complained about having a “like” button but not a “dislike” button. Facebook does not see a “dislike” button coming out any time soon, but they did give us 6 little animated emotional reactions to share.

What do these new “Reactions” mean for your business?

The great thing about these “reactions” are that your customers are able to show an increased level of emotion towards your posts, pictures, videos, etc. You are better able to monitor the level of impact your different Facebook posts have on your audience. These new animated emojis are expanding the communication outlets and range of messages on the online world. Nearly 70 percent of meaning derived from spoken language comes from nonverbal cues like body language and facial expression, cues that have been unable to be accessed in the virtual Facebook world before.

So, what’s next?

Now it is your job to start creating content that is “reaction” worthy. Creating content that is personal and relates to your audience. Have your Facebook posts relate to current social media trends, current pop-culture events, holidays, or even news worthy current events.