3 Tips to Improve Your LinkedIn Profile in 2017

Author: Michael Scorcia Category: B2B, B2C, Digital & Social Media, Marketing, Non-Profit, Retail Date: April 20, 2017

Julbert Abraham is Managing Partner, LinkedIn Trainer and LinkedIn Speaker for Abraham Global Marketing (AGM). He is a fellow Class of 2017 NJ Ad Club Jersey’s Best 40 Under 40 with Paradigm Marketing and Design Founder, Rachel Durkan.

We do everything on our mobile phones these days. Updating your LinkedIn profile should not be an exception. On the bus, train, or anywhere you are, there is no excuse not to keep your LinkedIn profile up-to-date. All you have to do is open the LinkedIn app and tap on the “Me” option. There, follow these three simple steps to refresh your LinkedIn account with your latest information to jumpstart 2017 the right way:

1) Updating your LinkedIn Summary Section

As we are starting the New Year, this is the best time to make any changes to your summary section. This section of your LinkedIn Profile really highlights your story, communicate the value that you bring to your clients. Hence, I would recommend that you think like your client would think and highlight the following:

• What’s your story?
• Who are you looking to work with?
• What value do you bring to your clients?
• Do you have any success stories? (case studies)
• What’s the best way to reach you? (email, phone, etc.)

2) Update your skillset section

The Skills & Endorsements section allows others to understand your strengths as a professional. According to LinkedIn, member profiles with 5 or more skills listed are messaged up to 33 times more. Your chances of having your profile viewed also increase up to 17 times more. When writing your skills, try to think of what it takes to be in your position and how those keywords will impact the overall search result. From communication, project management, and marketing skills like working with InDesign or Photoshop – add them all. Every skill counts!

 3) Update Your Experience Section

Make sure you add and update your job experiences as you progress through your career. Look at your LinkedIn profile as a window to your professional life. If you’ve recently changed jobs or started a new business, update your profile. Add your job title at each company, recent projects you have worked on, daily tasks and responsibilities, and any other relevant information about your position. Remember, this is all part of the story you are telling to construct your professional brand.

For any questions on LinkedIn marketing, LinkedIn training or LinkedIn Consulting, please reach out to Julbert Abraham “The LinkedIn Guy” at jabraham@abrahamglobal.com