Skip links
How Color Can Influence Purchasing Decisions How Color Can Influence Purchasing Decisions How Color Can Influence Purchasing Decisions Paradigm Marketing and Design
laptop featuring different colors and the emotions they evoke

Marketing Tips, Insights, and Trends

How Color Can Influence Purchasing Decisions

Author: Rachel Durkan Category: B2B, B2C, Branding, Marketing, Nonprofit, Retail Date: April 8, 2016

laptop featuring different colors and the emotions they evoke

Believe it or not, we as consumers are use colors to influence multiple different decisions throughout the day. From the type of gum we are buying to the outfit we decide to brace the day in. As consumers it is important to understand how companies use color to influence our decision making process, but as a brand it is important to understand how color influences the customer’s perception of our brand. By understanding the role of color in every day decisions and the emotions evoke through various different colors, we are able to create a stronger brand that is more easily recognized and recalled by our target market.

Have questions? Contact us

  • This field is for validation purposes and should be left unchanged.

You may also like

Laptop computer displaying Brand on screen
Author: Eileen Boh
Date: October 17, 2018
Understanding the value of your nonprofit branding There is no shortage of benefits to be gained from establishing strong nonprofit branding for your organization. Of course, businesses of all types can use their branding as a way to leverage sponsorships and generate revenue, but for nonprofits in particular, it’s an especially important point. Because as nonprofit entities you rely heavily on outside... CONTINUE READING
coin and sprouts representing growth
Author: Rachel Durkan
Date: September 13, 2018
Marketing on a Wish and a Prayer Part 1: How to prevent a business growth plateau Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered, encourage them to keep coming back for more,... CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995