How to Prepare Your Holiday Marketing Strategy
48 ~ 30 ~ 49
Do you know what these numbers mean? There are 48 days until Christmas, 30 days until Hanukkah, and 49 days until Kwanzaa!!!!! Whatever your holiday of choice is, you have to start getting your brand in the holiday spirit. Time is of the essence to develop a new marketing campaign for the holiday season, but not to fear there are still some creative ways to reach out to your customers during the holidays without having to break the bank.
5 Ways to Market During the Holidays:
(1) Develop special promotions
Whether you want to create an in-store, online or social media promotion this is a great opportunity to get in front of your audience and develop a relationship with them. A great example of a holiday promotion is to do a photo contest via social media – the customer with the funniest holiday themed photo gets a prize.
(2) Email marketing
A great way to spread holiday joy is by sending your customer and clients an emailed newsletter that says Happy Holidays!
(3) Turn your products and services into gifts
Tis’ the season, the giving season. Create various holiday packages that include your products or services that you could give away to a select few of your loyal customers or random customers. Give your customers the holiday gift of free products/services.
(4) Plan and organize and event
Plan a holiday party at your place of business, home, restaurant or event space to celebrate your customers, clients, employees and family. This is a great opportunity to continue to build your relationship with your customers and build customer loyalty.
(5) Partner with a local charity
While in the giving spirit, find a charity that matches your brand’s vision, mission and values that you can help out this holiday season. By reaching out to your community you will spread awareness for your charity as well as your brand.
About the Author
Kaitlyn Wilcoxson, Account Group Supervisor, is a data-driven, problem-solving marketing guru who, as one of the firm’s longest employees, has worked with almost every client Paradigm has ever partnered with, and has been instrumental in their success. Kaitlyn ensures Paradigm’s clients and internal teams are positioned for growth. She manages resources, develops team members, monitors the quality of deliverables, and manages process and procedure planning. She was awarded the Gold Level Stevie® Award for Customer Service and Sales Manager of the Year in the 17th annual Stevie Awards for Sales & Customer Service.
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