Incorporate Video Marketing into Your Marketing Strategy

Author: Rachel Durkan Category: B2B, B2C, Digital & Social Media, Marketing, Nonprofit, Retail Date: July 18, 2014

With the advent of social media marketing, video marketing saw new innovation in concept. Full service marketing agency use of video in marketing as a core component in design of client marketing campaigns has been prompted by the launch of new technologies as main point of consumer contact. Here are six key tips used by full service marketing agency professionals in maximizing video content return on investment in a campaign:

The ‘6’ Key Tips to Video Marketing Strategy

Tip 1: Effective Execution

The main factor to keep in mind is that the integration of video marketing should be accompanied by adequate metric reporting. If a video is not performing as expected during the course of a marketing campaign, retargeting of content may be in order. Marketing strategies are iterative in process. If it is a matter of linkage of video content to a channel marketing map, placement of content may resolve the issue.

Tip 2: Video Length

The 90 second or shorter video is the maximum suggested in the marketing industry. Companies that want viewers to convert to customers or prospects, should keep in mind that the introductory message about a brand, product, or service should be about the same length as a television commercial, or abbreviated infomercial. If video content is to be embedded in direct emails or newsletter links, time is of the essence.

Tip 3: Video Tools

How prolific online marketing content is measured in terms of virility. If a video has gone viral, it is a signal that content and placement are “spot on”. Multi-channel marketing support solutions such as Zoho’s email marketing platform, allow marketers to link and tag YouTube and Vimeo videos in emails.

Tip 4: Video offers Cross-Portability in Operations

Extend your marketing videos in order to share knowledge that supports other core operations such as customer service management interactions, enables customer service representatives to answer frequent questions in a FAQs video presentation.

Tip 5: Video Social Media Marketing

Cross-portability makes video content vital to social marketing strategy. Companies can share videos on Facebook and Twitter, as well as embed the same collateral as part of a website, landing page, blog post, email, or newsletter.

Tip 6: Video Feedback

Customer equity offered in video feedback is an excellent source of business intelligence. Use video to obtain more information about customer insights and requests. This will help bring your marketing strategy some life.

Paradigm Marketing & Design, the full-service resource for video marketing, can offer you tips specific to your business or industry. You can watch our own video here.