Leveraging Your Instagram Account to Market Your Business
Instagram is an excellent photo-sharing social media site with more than 150 million active users, 72 percent of whom consistently check their accounts daily. In terms of social media, those numbers are exciting for anyone who wants to promote their small business.
Instagram is one of the easiest platforms to use in order to attract your ideal audience and gain potential clients. In fact, using it can literally increase your sales by as much as 40 percent in just one year. If you’ve never used it or aren’t familiar with how it works, it’s in your best interest to learn how to use this incredibly powerful marketing tool to take your business to a whole new level.
Check out these various ways that you can leverage the site to boost your brand and increase your overall sales:
Use of Attractive Images
Every business needs to present themselves in a strong visual manner. But, knowing exactly what kind of images you wish to share is only step one. Using clever hashtags on your posts can broaden your reach and greatly help with your SEO. A vital part of an effective visual strategy is determining how to share your images on other platforms as well such as Twitter and Facebook. Used in the right manner, it can push a new business into places it’s ‘never gone before’. Is your business primarily visual? You’ve come to the right place.
Creating a Calendar for Post Scheduling
While the site was originally developed for individuals to share their fun and interesting images in real time, it doesn’t have to be used that way. Several business owners create many pictures or videos, but don’t post them till a later date in time.
Give a Glimpse of ‘Behind the Scenes’
One of the best things about using this marketing application is how it can ‘humanize’ your unique brand. Want to show videos of behind the scenes action about your business such as setting up displays or creating a product? No problem. By showing everyone you’re a real human being, with hum beings working with you, people will feel more drawn to you as if they know you.
Remember to Still Incorporate Great Content
Most everyone knows that valuable content is a must regardless of what you’re doing online. Entertaining images, incentive offers, and how-to-videos give your audience a reason to keep following you. Once you have a decent following, be sure to encourage interaction. For example, once you post a quote or image, ask your audience to react to it. The more engagement an image gets, the more likely an image is to go viral and see more eyes.
Instagram is an ideal platform for any business, especially if it has a strong visual aspect, a loyal audience, and brand culture. Currently, it’s the fourth most used social media platform worldwide. So, just think how far your brand will reach once you start using it. Are you ready to move your business to the next level?
About the Author
Carolyn is COO at Paradigm Marketing and Design, where she oversees the agency’s day-to-day operations and ensures the quality of every deliverable that crosses our desks. At Paradigm, we believe every project has a purpose, and Carolyn makes it her mission to turn that belief into reality with strategic guidance and oversight that help businesses achieve growth goals and maintain their competitive edge.
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