Skip links
Most Common and Most Misleading Marketing Tactics Most Common and Most Misleading Marketing Tactics Most Common and Most Misleading Marketing Tactics Paradigm Marketing and Design
Most Common and Most Misleading Marketing Tactics

Marketing Tips, Insights, and Trends

Most Common and Most Misleading Marketing Tactics

Author: Rachel Durkan Category: B2B, B2C, Branding, Marketing, Retail Date: March 18, 2016

Most Common and Most Misleading Marketing Tactics

When it comes to differentiating your brand and showing the world why you are the best, there are good ways to do so and then there are bad ways. The best advice for differentiating your brand and communicating the value you bring to your clients and consumers is to always be honest and tell the truth. Too many times have companies gotten caught by making a claim they could not support or by “playing” with language alter their audience’s perspective over their brand or a specific product or service. Don’t get caught up in the lies! If you remain true to your brand and continue to make steps in achieving your marketing goals, the business success will follow.

Here are the Top 10 Misleading Marketing Tactics used way too frequently for brands you might use everyday. Beware of getting caught by these marketing tactics and using these tactics with your own brand.

Have questions? Contact us

  • This field is for validation purposes and should be left unchanged.

You may also like

importance of brand positioning strategy diagram
Author: Kaitlyn Partington
Date: July 1, 2020
Becoming the Gold Standard: The Importance of a Brand Positioning Strategy in Digital Marketing When you think of some of the most successful companies – ones that have made themselves global household names – there’s at least one thing they have in common, and that’s a strong brand. Think of Coca-Cola, for example. Although they have plenty of competitors who offer a similar product, it is the Coca-Cola brand [...]... CONTINUE READING
Business man touching tablet screen displaying think outside the box
Author: Eileen Boh
Date: May 11, 2020
Marketing During an Economic Downturn  Two months ago, businesses were plugging along, business-as-usual: executing on marketing strategies, nurturing customer relationships, driving sales and… well, you get it. None of us could have predicted the events that have since unfolded that have profoundly affected our global economy. Sadly, many businesses are failing; there’s no way to sugar coat it. But many [...]... CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995