Examples of Deceptive & Misleading Marketing Practices

Author: Rachel Durkan Category: Branding, B2B, B2C, E-commerce & Retail, Marketing Date: March 18, 2016

When it comes to differentiating your brand and showing the world why you are the best, there are good ways to do so and then there are bad ways. The best advice for differentiating your brand and communicating the value you bring to your clients and consumers is to always be honest. Too many companies have gotten caught making a claim they could not support or by “playing” with language to alter their audience’s perspective of their brand, product or service. Don’t get caught up in the lies! Misleading marketing tactics can end up hurting your brand in the long run. If you remain true to your brand and continue to make strides in achieving your marketing goals, the business success will follow.

Here are examples of deceptive & misleading marketing practices used frequently by companies. Beware of getting caught by these deceptive marketing practices or using these tactics with your own brand.