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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Eileen Boh
Date: June 15, 2017

Facebook Launches New Tools for Ad Targeting

In case you missed it, Facebook launched two new targeting tools this week to help you get the most out of your Facebook campaigns. Both new tools are focused on value – leveraging data from your website to identify the highest spending / highest potential customers so that you can focus your marketing efforts on...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: June 9, 2017

Your Website and the Buying Journey

Your website is at the center, or the hub, of your marketing plan whether you are driving customers and prospects there via outbound campaigns or they are coming organically on their own. It should have a clear focus and help move your prospects through the buying journey, at their own pace, so that they become...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: June 2, 2017

5 Email Marketing Tips to Help You Stand Out

I don’t know about you, but my email box fills up quickly! According to MarketingProfs, there are over 122,500,453,020 emails sent every hour! Email has become a staple in every marketer’s toolbox so it is important to make sure that your email breaks through the noise. Here are five email marketing tips to help your...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: May 25, 2017

Five Standard Marketing Lessons I’ve Learned in My Career

Over the course of my career, marketing has changed quite a bit! While today’s marketing landscape is much more complex than it was over 15 years ago when I first started, the fundamentals haven’t really changed. Here are five of the standard marketing lessons I’ve learned over the course of my career: Marketing to everyone...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: May 19, 2017

Simon Sinek: Why Do Good Leaders Make You Feel Safe?

What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. In another great TedTalks from Simon Sinek, we learn how trust is...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: April 28, 2017

Business Growth: How Great Leaders Inspire Action

Here at Paradigm Marketing and Design, we have a set of Core Values that we consistently use to ensure that we are always serving our clients with the utmost integrity, latest trends and technologies, and open communication lines. We believe in always growing personally and professionally in order to better serve our clients. As a...

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Paradigm Marketing and Design

Author: Guest Blogger
Date: April 20, 2017

3 Tips to Improve Your LinkedIn Profile in 2017

Julbert Abraham is Managing Partner, LinkedIn Trainer and LinkedIn Speaker for Abraham Global Marketing (AGM). He is a fellow Class of 2017 NJ Ad Club Jersey’s Best 40 Under 40 with Paradigm Marketing and Design Founder, Rachel Durkan. We do everything on our mobile phones these days. Updating your LinkedIn profile should not be an...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: April 14, 2017

Our Favorite Easter Slogans & Advertisements

Easter is this weekend and we wanted to share some of our favorite Easter slogans and advertisements! Are we missing any others you can think of?...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: April 7, 2017

Hiring a Marketing Manager vs. a Marketing Agency

No matter what type of business you have, no matter the size, the industry, or the location, your business will need to be marketed. Marketing is a vital component to growing your business or taking it to the next level. Whether it’s through word-of-mouth, digital advertising, or direct mail campaigns, if you have a business, letting...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: March 25, 2017

5 Tips for Promoting Your Event on Social Media

Event Marketing can certainly be a different kind of beast when it comes to marketing a business or service. An event has so many components to it including a physical locale, a specific time and date, content, attendees, possible speakers, entertainment and more. This generally gives marketers the opportunity to collect a lot of information...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: March 16, 2017

When Should I Post My Social Media Content? [Infographic]

One of the most common questions we receive from clients regarding social media marketing is, “When should I post to my social media networks?” As you know, each social media platform varies by audience, content type, share-ability, the time it takes to browse through a feed, and the number of people actually using the platform....

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Paradigm Marketing and Design

Author: Eileen Boh
Date: March 9, 2017

How to Effectively Use LinkedIn Sales Navigator

LinkedIn is the number one social networking tool in the business and recruiting worlds. LinkedIn has successfully integrated a number of tools to help those in sales and business increase their lead or prospect lists. One of these tools is the Sales Navigator. This sales tool features sophisticated algorithm to give you lead recommendations that are...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995