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Marketing Tips, Insights, and Trends

Author: Kaitlyn Wilcoxson
Date: August 5, 2021

How to Make Connections at Virtual Business Networking Events

Virtual events are part of our “new normal,” not only in the aftermath of the COVID-19 pandemic, but also as a result of the ever-increasing importance of digital networks to our world. Businesses in almost every industry are learning the value of virtual business networking events and...

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Author: Kaitlyn Wilcoxson
Date: July 29, 2021

How to Create an IGTV Marketing Strategy

Integrating video into your communications is a compelling way to engage with your core audiences. IGTV on Instagram allows users to feature videos longer than the usual 60 seconds the platform permits, up to 60 minutes in length. As consumers watch more videos online, creating an IGTV marketing...

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Author: Michael Scorcia
Date: July 22, 2021

How to Customize Your WooCommerce Product Page Design

The products you sell are unique, and the pages where you sell them should be, too. WooCommerce – as one of the most popular e-commerce platforms used today – is a great option for making that happen. It offers hundreds of templates to start with, plus lots of customization options to help you...

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Author: Kaitlyn Wilcoxson
Date: July 15, 2021

How to Create a Digital Marketing Campaign Strategy

We live in a highly digital world, with an unfathomable amount of information available at our fingertips. Consumers are constantly connected, and this offers your business or organization many opportunities to break through and capture the attention of your audience – which, in turn, makes your...

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Author: Rachel Durkan
Date: July 8, 2021

Use the Most Readable Web Fonts in Your Designs

You likely encounter dozens, if not hundreds, of different fonts in your daily life – on everything from your phone and computer screen to the signs you see while driving. And while you probably don’t spend too much time thinking about them, you certainly would notice if they were illegible....

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Author: Kaitlyn Wilcoxson
Date: July 1, 2021

How to Build a Successful Brand Strategy

Your brand is one of, if not the most prized asset of your company or organization. It is not always easily defined, but it is almost always easily recognized. It is intangible, but it is comprised of tangible elements. So, what does a successful branding strategy accomplish? Simply put –...

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Author: Rachel Durkan
Date: June 24, 2021

The Latest Ecommerce Web Design Trends

The global pandemic of 2020 changed life in many ways, particularly in terms of consumer buying habits. Consumers are shopping online more than ever, making your ecommerce website design layout more important than ever before. We’ve compiled some of the hottest ecommerce web design trends of 2021...

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Author: Michael Scorcia
Date: June 17, 2021

7 Elements of Good Landing Page Design

What is a landing page in web design, and why is good landing page design so important? If your website is your virtual brick-and-mortar, your landing page is your store front. Whether it be your homepage, another page in your site map, or a standalone page created for a specific event, campaign,...

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Author: Kaitlyn Wilcoxson
Date: June 10, 2021

What is the Difference Between Shopify and Shopify Plus?

As one of the industry’s most widely used e-commerce website platforms, Shopify is well-known to most web-based business owners and marketers alike. It’s recognized for its reliability, security, ease of use, and top-notch customer support. But for those who are still trying to decide whether...

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Author: Rachel Durkan
Date: June 3, 2021

How to Successfully Rebrand a Small Business or Organization

There are lots of reasons why you may want to rebrand your small business or organization. Maybe you’ve been in business a while, and it’s time for a refresh. Maybe you’re hoping to differentiate your company a bit more from your competitors. Or maybe you’ve pivoted on the products or...

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Author: Stephanie Young
Date: May 27, 2021

What is the Impact of Social Media on the Customer Experience?

Today, most businesses know that having a social media presence is vital to their overall success, but some are not using it to its full potential. Businesses that rely on social media solely as a one-way communication vehicle to convey what they deem is important information about their brand are...

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Author: Kaitlyn Wilcoxson
Date: May 20, 2021

B2B Digital Marketing for IT and Tech Companies: Is It Necessary?

Generally speaking, the fullness (or lack thereof) of your sales funnel depends on how well you’re able to get your products or services in front of the right people on the right platforms at the right time. In other words, the stronger your digital marketing strategy, the fuller your funnel...

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