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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Guest Blogger
Date: November 10, 2017

Business Owner 101: Avoiding the House of Cards

By: Donna Miller, Founder and President of C3Workplace You can have the greatest marketing plan in the world, but without execution…well, you know where that ends. We believe execution starts with a solid operations and administrative foundation. With nearly 25 years of experience helping over 2,000 businesses to start and grow, we know the struggles of [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: November 3, 2017

The Benefits of Using a Website Open Source Platform

The saying, “three heads are better than one” holds true when it comes to open source platforms for web development.  Which is why our website designs are created using WordPress, an open source web development platform.  WordPress is powered by a large group of volunteers who contribute high-quality code for companies to create more powerful [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: October 27, 2017

FTC Updates Influencer Social Media Guidelines: Are You Compliant?

When it comes to influencer marketing on social media, what is considered an advertisement, sponsored content or a brand partnership is a gray area.  Although all these types of posts help to increase your company’s brand awareness, they each have their unique benefits and now, regulations.  On social media, it is challenging to figure out [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: October 20, 2017

Understanding Your Target Audience

Before you start selling or marketing your business, you must understand your target audience.  If you do not clearly understand who they are, then you are going to waste time and money promoting your product to the wrong people.  To understand your target audience, you must analyze their demographics, their behaviors, and their pain points.  [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: October 13, 2017

Why We Created Our Charitable Impact Contest

Charitable organizations work hard to help those in need.  Whether it is providing research and support to sick patients or building and providing homes for families or creating fun events for children and adults, each organization is making an impact on their community.  This is the reason why we created our Charitable Impact Contest!  Each [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: October 6, 2017

5 Tips for Setting up Success in 2018

It is time to start planning your business’s New Year’s Resolutions for 2018!  It is the beginning of the 4th Quarter and now is your opportunity to set yourself up for the best year yet.  Now is the time to reflect and evaluate how this year went and take action to see more growth next [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: September 29, 2017

Is Your Business Selling Your “Why”?

Do you know why you do what you do? What is your reason for getting out of bed every morning and going to work? For a police officer, it is protecting your town. For a nurse, it is helping save lives. But, few organizations know why they do what they do. It isn’t to earn [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: September 22, 2017

How is Your Credibility Impacted by Your Website?

For a small business, having a website shows initiative!  With 50% of small businesses lacking an online presence, businesses that develop a website are taking an important step in increasing their visibility.  In 2014, a study showed that 81% of people will research a company on the web before they make a purchasing decision.  Being [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: September 14, 2017

3 Goals to Consider in Your Marketing Efforts

While creating your company’s marketing strategy you must take a look at what your goals are, who your target market is, your differentiators and your value propositions. While determining how you are going to market your business, brand or organization, each action, task or strategic move should achieve one of three marketing initiative goals: building [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: September 1, 2017

How Social Responsibility Can Play an Integral Part to Your Growth Plan

In the wake of Hurricane Harvey, many for-profit businesses and non-profit organizations are banding together to donate money, time and supplies to those in Texas and Louisiana who have been affected by the horrible natural disaster. It’s times like these that we see the good in people and teams, organizations, businesses, and colleagues who may [...]...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: August 25, 2017

Stay True to Your Roots in Your Marketing Game

Building a business can be an exciting adventure. Whether you start as a solopreneur and evolve into a small or medium sized business, or you start with investors and immediately hit the ground running as an enterprise, you have to start somewhere. As you grow and evolve, you’ll notice that things will change. Will there [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: August 17, 2017

Why Should You Outsource Your Marketing?

Outsourcing. A concept that can be scary for small businesses, yet essential in helping a business grow. Marketing.  An always important and evolving part of your business as new technology and media is constantly changing and improving. So why outsource your marketing? Well, everyone is doing it! Maybe not EVERYONE, but there is a good [...]...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995