Skip to main content
Skip links

Marketing Tips, Insights, and Trends

Author: Rachel Durkan
Date: May 13, 2021

6 Logo Design Principles for Creating a Standout Brand

Your logo carries a ton of weight. It sets the tone for your entire brand and gives the consumer their first glimpse into who you are as a company. So, if there’s one part of your branding that must make a good first impression, it’s your logo. That’s a lot of responsibility for one little...

CONTINUE READING

Author: Kaitlyn Wilcoxson
Date: May 6, 2021

Promoting Company Culture on Social Media: Making It Count

One of the reasons social media has become as popular as it has is because it gives us all a platform for promoting one of our favorite topics: ourselves. We use it to share details – both big and small – of our own lives, and we’ve become hooked on keeping up with the details of everyone...

CONTINUE READING

Author: Michael Scorcia
Date: April 29, 2021

The Importance of Responsive Web Design and What It Means

Why use a responsive design for the development of your new website? There’s an endless list of reasons, and it looks something like this: Mac vs. PC; Apple vs. Android; Chrome vs. Safari vs. Firefox vs. Internet Explorer; and so on... Truth be told, with so many variables in the web browsing...

CONTINUE READING

Author: Kaitlyn Wilcoxson
Date: April 22, 2021

5 Best Practices in Content Marketing to Use When Planning Your Strategy

Content marketing is a valuable tool for marketers and business owners who are looking to enhance their online reputations and boost their brands – and there are many ways to go about it. But before you jump directly into the best practices in content marketing, it’s important to start out by...

CONTINUE READING

Author: Kaitlyn Wilcoxson
Date: April 15, 2021

How to Use TikTok for Business: A Marketer’s Guide

Thanks to its reputation as every teenager’s favorite social media platform, many businesses are hesitant to add TikTok to their upcoming marketing campaigns. For many, it feels almost absurd to use the words “TikTok” and “professional” in the same sentence – and we get it. But in...

CONTINUE READING

Author: Kaitlyn Wilcoxson
Date: April 8, 2021

Why You Need a Digital Marketing Plan for Your Small Business and What to Include

Digital marketing is no longer a nice-to-have; it’s essential. Think about it: how do you learn about a product or service you’ve never used? Online, right? Maybe you proactively searched and found a website or an online review. Or maybe you got an email or saw an ad in your Facebook stream....

CONTINUE READING

Author: Michael Scorcia
Date: April 1, 2021

How to Speed up a WordPress Website

Want to know how to speed up your WordPress website? We’ve got you covered! WordPress is by far the most popular content management system out there today due in large part to its ease of use. If you’re among the 40% that’s operating on a WordPress site, you’re likely already aware of its...

CONTINUE READING

Author: Rachel Durkan
Date: March 25, 2021

Ecommerce Retailers: Can you use Google Analytics with Shopify?

Google Analytics is one of the most popular pieces of digital analytics software available on the web. Because of its stellar reputation, and because it has become the industry standard, we often get asked by our ecommerce customers: Can you use Google Analytics with Shopify? So, can you use...

CONTINUE READING

Author: Kaitlyn Wilcoxson
Date: March 18, 2021

How to Train Employees to Use Social Media for Your Business

Social media has become ubiquitous in today’s society and plays a significant role in the personal and professional lives of millions of people every day. Most would likely agree that social media holds tremendous value for a business. But it’s not without its dangers. Just as social media...

CONTINUE READING

Author: Stephanie Young
Date: March 11, 2021

Creating a Brand Identity for Your Small Business: Why It Matters

Your brand is your business’s most valuable asset. Yes, you read that right—and here’s why: your brand directly impacts how others view you. Accounting for 30 – 50 percent of your business’s value, your brand has the power to turn your product or service into a unique value-add to your...

CONTINUE READING

Author: Rachel Durkan
Date: March 4, 2021

Finding the Right WordPress Booking and Scheduling Plugins for Your Site

Paper calendars and over-the-phone reservation systems are quickly becoming things of the past. If you run a business that requires appointments or reservations, having an online booking system is pretty much expected of you; and if you don’t have one already, it is one of the greatest gifts you...

CONTINUE READING

Author: Rachel Durkan
Date: February 25, 2021

4 Strategies to Improve and Accelerate Your B2B Sales Cycle Stages

Forget what you’ve heard about rainbows and unicorns. Creating a short, predictable, repeatable process for your B2B sales cycle is the stuff dreams are actually made of. Because when you spend less time closing one sale, you free up more time in your schedule to generate the next, and the next....

CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995